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March 12 2019

Agency Growth Secrets

Written by / Posted in facebook advertising / 0 Comment

Joshua Harris Reviews Life Before Agency Growth Secrets

Josh Harris, founder of Agency Growth Secrets, had his first job at the age of 12. From leaf raking to dog waste removal, every business he started was born from a problem that needed solving. He says that these businesses taught him the value of hard work, time management, and productivity.

Harris has said he was young when he realized that he loved being in charge. He said he knew he wanted a career where he controlled his own schedule and income. Even though he was only spending a few hours after school, he was making big bucks. Harris learned early on that it wasn’t about grinding away hours, but about adding value to your customers. One of his businesses involved raking leaves for a flat-rate. Raking the leaves quickly results in the same pay, and leaves more time to rake someone else’s leaves. Regardless of time, the work gets done and the value is the same for the customer. This was an important take-away for Harris.

Joshua Harris, Founder of Agency Growth Secrets, holding a fish while standing on a boat.
Josh Harris – Founder Agency Growth Secrets

As Harris was leaving high school and trying figure out a career path, he noticed that everyone he admired in business had ties to the internet. He saw it as the next, big business boom, and wanted in.

Agency Growth Secrets

Harris started in the side gig economy and created his business, Agency Growth Secrets. His website was dedicated to selling his marketing and website business. His journey had its ups and downs, and at its highs he was making a few thousand dollars a month. Although he was an entrepreneur, this isn’t the vision of success he had in mind.

Harris took a step back to assess what skills he had, and what skills he lacked that would close the gap between dreams and reality. He realized he was missing the skills he needed to market himself. He was finding low-quality, short-term clients who weren’t paying what his value was worth.

From there, Harris cultivated his entrepreneurial spirit into the success he has today. His achievements over the years have been featured in Entrepreneur and Forbes. He has also gained membership into the prestigious professional group called The Oracles, which made up of a collection of successful entrepreneurs.

Harris now uses his expertise to help other aspiring entrepreneurs launch their own successful business.

A Review of the AI Software Used by Agency Growth Secrets and Josh Harris

About five years ago, the digital marketing industry created a unique software that collects data for the automotive industry with the goal of targeting Facebook customers for the purpose of advertising. This artificial intelligence software gathers information from consumer accounts to personalize the ads shown on Facebook. This allows companies to spend less money on marketing with a higher return on actual purchases.

Agency Growth Secrets mastermind run by Josh Harris (AGS Owner).
Agency Growth Secrets Mastermind

Since then the software has moved into numerous industries giving many companies the ability to influence social media markets. Being able to place a Facebook ad in front of the ideal customer gives businesses the optimum likelihood of acquiring a new and possibly a repeat consumer.

The Artificial Intelligence Software was found by Joshua Harris, owner of Agency Growth Secrets. He says it’s the strength of the software that lowers the cost incurred for each customer gained by as much as twenty five percent. Anyone that’s been in business for a while knows that each client acquired costs money. That’s just the price of doing business.

Agency Growth Secrets uses innovative technologies like Behavior Tracking, Identity Resolution, and Machine Learning AI in real time to identify potential leads that are currently searching to purchase what clients sell. Through this process, AGS is able to find the path of least resistance to a sale.

AGS helps clients strategically use their marketing budget to focus on prospects who are likely to buy. This saves client’s money, since funds are not being wasted on leads who won’t convert. Money is spent based on more people that actually click (higher CTR) and AGS clients pay less (lower CPC). AGS is consistently able to help agencies reduce click costs and customer acquisition costs by twenty-five to seventy-five percent.

Like it was recommended earlier – AGS continuously works to add value. They offer a partnership opportunity for agencies to work with them using AGS data, white label marketing services, and provide their peers training and coaching to grow their business.

AGS provides agencies the value-add they need to land high-ticket clients, provide huge results, and secure long-term retainer deals.

Reviewing the Value of Data

Data is the most important factor in the digital marketing realm. Having more information about the perfect consumer gives businesses the edge they need to personalize advertising campaigns. Many social media advertisements are written to a specific person to disrupt their daily life long enough to pay attention to the content.

Gathering information is key in order to strategically compete with industry competitors. The AI software allows companies to see through the clutter of information while having Social Media platforms target the exact customer interested in their product and ultimately giving a higher return on investment.

Unique Selling Proposition

Every business needs a USP, or Unique Selling Proposition. For Agency Growth Secrets, their software and system of analysis is the way they analyze leads and create conversions. AGS software follows 200 million people and collects over 25 billion pieces of behavioral data every day. They then use machine learning to create conversion profiles for any market, Business to Business or Business to Customer.

From these conversion profiles, AGS algorithms reconstruct a consumer’s path from research to purchase. This helps them recreate the things a consumer searches, learns, and compares before buying. They’re able to sort through the data and look for repeats to paint a pattern.

AGS machine learning algorithm adjusts itself in real-time for every client to optimize its targeting and conversion profiles. This helps them create an engine that can predict changes and automatically works to become more accurate over time.

Set up your Customers for Success

With any business, especially digital marketing businesses, you need to set your client up for success. Many companies sell their product and wait to see if their customers enjoy it or have a simple how-to page for support. AGS sets a good example by making sure customers can understand and appreciate the service they’re buying by training them before they implement AGS.

AGS understands that because of their unique product, their clients may not know the best way to use what they’ve been given. Through AGS, Josh guides clients on how to best use the information provided by the AI software.They close this gap by training marketers on advertising, data, and marketing fundamentals. They created a summary of “best practices” on how to best use their services for different activities, such as running an ad campaign.

Banish Doubt from your Product

Training marketers has another important benefit – which is banishing doubt from the product. Without knowing basic marketing & advertising principles, marketers won’t be able to make the most of the tools – and may ultimately blame the product. The same way normal products come with instruction manuals, digital marketing service should include guidance and training to make the most of their purchase.

Essential Tips in Scaling Your Business

Entrepreneurs know better than anyone how challenging it can be to grow a business. Growth is finicky and unreliable, and the things that bring it to you are constantly changing. What works today probably won’t work in a few months. You’ll constantly need to set your ego and held beliefs aside to immerse yourself in learning how to sell.

If you’re ready to do that, then you’re ready to hear the most important steps in scaling your business and getting the revenue you deserve.

Choose a Niche & Add Value

Any seasoned entrepreneur will tell you that you need to choose a niche. Being a specialist allows you to provide more value to those you interact with. You’ll gain credibility, respect, and soon enough – people will pay for your insights. Working with them will help you better understand their needs and create unique value – bringing you organic growth.

A combination of growth and value will allow you to charge your true worth. As you scale up, learn how to rely on others. Find team members and peers who can help you close the gap between your abilities and your customer’s needs.

Work with the right clients

When you’re growing your business, it can feel like any client is a good client. The truth is – not every client is right for you. It’s important that you focus your efforts on building a roster of high-quality clients that fit your niche and your long-term business goals. Building this roster is building the foundation of your business.

You can more happily invest time and effort into these clients to provide high-quality service. In return, they may be willing to pay more, keep you on retainer, and even refer you to their peers. These are the clients that can sustain your business and give your business the boost it needs in your niche.

Reinvest Profits into Skills

There are always ways to improve the level of service you provide your clients. Spare funds should always be reinvested into studying new skills, apply new techniques, and learn to tackle problems with fresh ideas and perspectives. Investing in courses, conventions, books, and mentorship will help you overcome the plateaus and give you the tools you need to face growth head-on.

But…What’s the appeal of Entrepreneurship?

Nowadays, part of the reason entrepreneurship is so popular is because of the internet. Think about it. Not even 20 years ago, you’d need to come up with a great idea, a commodity service, or generate a ton of risky investment funding just to get started.

Today, any great idea can be discovered through several different social media platforms, crowdfunding, and other avenues. Of course – there’s always a risk and starting a business is a long journey. But in many ways – the internet has leveled the playing field.

There are also so many personal motivations. Some people love the idea of being able to sleep in and work in their pajamas. Other people love knowing that they have full creative and management freedom over themselves and their business. These are great reasons, and there are so many more.

However, daydreaming about achieving this lifestyle and actually doing it are two different things. Many people make up false barriers and excuses not to get started. And honestly – not everyone is cut out to be an entrepreneur. At the end of the day, it’s still work. You need to constantly show up and do your absolute best every day.

Takeaways

Entrepreneurs need to work hard regardless of the industry that they’re in – but there are a few tricks everyone can use to see results in their business. Choose a niche that you enjoy and can add value in. Choosing the right clients can have a positive impact on your business beyond the revenue they bring in. Whenever you can, reinvest profits back into your business to stay ahead of the curve and continue bringing your customers the best service.

August 8 2014

Facebook and Pho

Written by / Posted in facebook advertising / 0 Comment

I just sat down at a new Vietnamese place in San Diego. LOL, now their yelp review will rank well in Google, and they will never know why!

The place is awesome, just opened 3 months ago.

I was talking to the owner about Facebook ads. 5 Minutes later I had an add up and running to his facebook page.

Such a powerful technology. I don’t think any of us have even begun to grasp the power of this thing.

I am proud to have been part of it since the very early days of facebook advertising. (Even though Harrison Gevirtz literally beat me by years at the age of 15!)

Welcome people who live in the Zip, are between the ages of 30 and 45! Enjoy your dinner! 🙂

June 10 2010

Facebooks Most Popular Keywords

Written by / Posted in facebook advertising / 79 Comments

Short post.

Brand New Fresh Data.

Here are the 597 most commonly found keywords on facebook.

The number of peoples accounts who have those keywords is the number next to it.

Congratulations to President Obama on being #1, shoot me an e-mail when you see this, I’d love to help 🙂

Make sure to get on my facebook advertising e-mail list here so you always get the up to the latest info on facebook advertising.

| Barack Obama                              | 10301335 |
| Pizza                                               |  9720680 |
| House                                               |  9502293 |
| Music                                               |  9072848 |
| Simpsons                                            |  8948958 |
| Family Guy                                          |  8411748 |
| Sleeping                                            |  7821784 |
| Chocolate                                           |  7505349 |
| 2008                                                |  6337348 |
| Grey’s Anatomy                                      |  6175846 |
| Dormir                                              |  6086160 |
| Reading                                             |  5736442 |
| society                                             |  5577423 |
| Liberal                                             |  5558169 |
| Robot Bot Or Crawler                                |  5510805 |
| Nokia 9500                                          |  5476397 |
| Friends                                             |  5455237 |
| Harry Potter                                        |  5442225 |
| Movies                                              |  5153060 |
| Twilight                                            |  5124664 |
| School                                              |  5052908 |
| McDonalds                                           |  5016996 |
| The Beach                                           |  4940967 |
| Guinness                                            |  4918610 |
| Converse                                            |  4818329 |
| Csi                                                 |  4749373 |
| Sex                                                 |  4684342 |
| Coca-Cola                                           |  4670497 |
| Nutella                                             |  4522856 |
| Football                                            |  4517431 |
| Sleep                                               |  4221210 |
| Country                                             |  4061565 |
| Click                                               |  3922599 |
| Rock                                                |  3849911 |
| Lost                                                |  3758635 |
| Shopping                                            |  3742163 |
| Sports                                              |  3736982 |
| Tattoos                                             |  3682951 |
| Laughing                                            |  3670531 |
| Starbucks                                           |  3647641 |
| The Color Purple                                    |  3642917 |
| I Need Vacation                                     |  3617068 |
| Lord Of The Rings                                   |  3585601 |
| Michael                                             |  3572497 |
| Photography                                         |  3552383 |
| Fresh Prince                                        |  3522281 |
| Heroes                                              |  3489745 |
| Scrubs                                              |  3474784 |
| Bob Marley                                          |  3472426 |
| American Beauty                                     |  3319158 |
| Conservative                                        |  3278381 |
| The Office                                          |  3253338 |
| The Beatles                                         |  3217182 |
| Park                                                |  3205983 |
| Art                                                 |  3205335 |
| Etc.                                                |  3187388 |
| Basketball                                          |  3184068 |
| Dancing                                             |  3165901 |
| Numbers                                             |  3136235 |
| Adidas                                              |  3110671 |
| The Notebook                                        |  3100418 |
| R&b                                                 |  3095404 |
| Cooking                                             |  3093012 |
| Will Smith                                          |  3064873 |
| Messenger                                           |  3061079 |
| Red Hot Chili Peppers                               |  3060295 |
| Swimming                                            |  3058613 |
| South Park                                          |  3039963 |
| Summer                                              |  3038417 |
| Desperate Housewives                                |  3029504 |
| Medical Comedy                                      |  3024885 |
| 24                                                  |  2956885 |
| Ice Cream                                           |  2921163 |
| Teen Drama                                          |  2918384 |
| Hillsong United                                     |  2854773 |
| The Bible                                           |  2827740 |
| Texas Holdem Poker                                  |  2826905 |
| Spongebob                                           |  2815293 |
| Hanging Out With Friends                            |  2789100 |
| DJ                                                  |  2777448 |
| Prison Break                                        |  2775268 |
| Rain                                                |  2762933 |
| Moderate                                            |  2740718 |
| Camping                                             |  2734648 |
| Coldplay                                            |  2731872 |
| Tranxcode Mercury Web Gateway                       |  2729342 |
| Tranxcode                                           |  2729342 |
| Soccer                                              |  2696076 |
| Mafia Wars Stone Cold Pimps                         |  2687401 |
| Flipping Pillow Over Get Cold Side                  |  2659740 |
| my mother                                           |  2654741 |
| The Dark Knight                                     |  2650472 |
| Band                                                |  2639798 |
| Rip Michael Jackson We Miss You                     |  2578330 |
| Saving Private Ryan                                 |  2568177 |
| Animal Farm                                         |  2566545 |
| Uk                                                  |  2494907 |
| Jesus                                               |  2492567 |
| Massages                                            |  2491594 |
| Travel                                              |  2490985 |
| Skittles                                            |  2489387 |
| Cristiano Ronaldo                                   |  2476175 |
| Rap                                                 |  2449422 |
| Martin                                              |  2446291 |
| Memory                                              |  2446287 |
| Youtube                                             |  2446285 |
| Elementary                                          |  2437005 |
| Pringles                                            |  2415671 |
| Amazing Race                                        |  2408653 |
| Vin Diesel                                          |  2408574 |
| Vampire Weekend                                     |  2403592 |
| The American President                              |  2399043 |
| I Really Hate Slow Computers                        |  2392465 |
| 80’s                                                |  2373952 |
| Gossip Girl                                         |  2360101 |
| James                                               |  2346707 |
| Ncis                                                |  2344506 |
| Christian                                           |  2336105 |
| Linkin Park                                         |  2333313 |
| Edward Cullen                                       |  2325284 |
| Women                                               |  2323489 |
| Peace                                               |  2317453 |
| Ferrero Rocher                                      |  2305726 |
| Queen                                               |  2265951 |
| Traveling                                           |  2255800 |
| Musica                                              |  2254108 |
| Oreos                                               |  2242162 |
| Yo Raye La Mesa Del Colegio                         |  2241860 |
| Nike                                                |  2240899 |
| Hip Hop                                             |  2237424 |
| Metallica                                           |  2236779 |
| Adam Sandler                                        |  2214902 |
| Family                                              |  2208097 |
| Work                                                |  2180570 |
| I Weekend                                           |  2170091 |
| Texting                                             |  2167040 |
| Pink                                                |  2157162 |
| Johnny Cash                                         |  2151862 |
| Farmville Cows                                      |  2149411 |
| Staying Up Late                                     |  2146255 |
| Titanic                                             |  2137085 |
| Bbq’s                                               |  2130600 |
| June                                                |  2127478 |
| American Idol                                       |  2125529 |
| Water                                               |  2120389 |
| Cuddling                                            |  2110469 |
| Two And A Half Men                                  |  2075984 |
| 300                                                 |  2074101 |
| International Relations                             |  2072016 |
| MC’ing                                              |  2064004 |
| Star Wars                                           |  2048234 |
| Dirty Dancing                                       |  2044556 |
| Ex                                                  |  2041550 |
| George                                              |  2041385 |
| Paris                                               |  2040551 |
| Money                                               |  2033265 |
| Pirates Of The Caribbean                            |  2027061 |
| America’s Next Top Model                            |  2019874 |
| The Postal Service                                  |  2010460 |
| Twilight series                                     |  2006535 |
| Radio                                               |  1995642 |
| 12                                                  |  1995006 |
| Wentworth Miller                                    |  1978217 |
| Jack                                                |  1970905 |
| Gad Elmaleh                                         |  1961988 |
| Jazz                                                |  1961729 |
| Ac/dc                                               |  1954694 |
| Network                                             |  1948485 |
| Addicted                                            |  1946373 |
| Guns N’ Roses                                       |  1943135 |
| Hangover                                            |  1940441 |
| Text Messages                                       |  1938217 |
| Lil Wayne                                           |  1928811 |
| Pop                                                 |  1924199 |
| Chocolate Chip Cookies                              |  1922681 |
| The National                                        |  1918678 |
| Kinder Surprise                                     |  1917987 |
| America                                             |  1909552 |
| Prince                                              |  1909041 |
| Democratic Party                                    |  1906253 |
| Poker                                               |  1904291 |
| Golf                                                |  1895777 |
| Three Amigos                                        |  1895247 |
| Victoria’s Secret                                   |  1890360 |
| Sarcasm                                             |  1887463 |
| Pink Floyd                                          |  1877760 |
| Empire Records                                      |  1876265 |
| Forrest Gump                                        |  1867806 |
| Taylor Swift                                        |  1862052 |
| Canada                                              |  1857179 |
| Disney                                              |  1856180 |
| Green                                               |  1854129 |
| Mtv                                                 |  1850028 |
| Tennis                                              |  1846851 |
| Sushi                                               |  1845347 |
| Walking                                             |  1843598 |
| Michael Phelps                                      |  1842461 |
| Gym                                                 |  1833401 |
| Johnny Depp                                         |  1832447 |
| Jay-z                                               |  1827488 |
| Primary School                                      |  1813797 |
| Gardening                                           |  1809514 |
| Relaxing                                            |  1809448 |
| God                                                 |  1809261 |
| The Hills                                           |  1803662 |
| Bob                                                 |  1802822 |
| Student                                             |  1795530 |
| Fishing                                             |  1794965 |
| Friends TV Series                                   |  1791606 |
| Fight Club                                          |  1791399 |
| Family Guy                                          |  1790374 |
| Sex And The City                                    |  1779297 |
| That 70’s Show                                      |  1770012 |
| Texas                                               |  1739506 |
| The Ellen Degeneres Show                            |  1735353 |
| Hiking                                              |  1731479 |
| The Killers                                         |  1728578 |
| Peanut Butter                                       |  1724317 |
| Children                                            |  1724081 |
| Shrek                                               |  1723043 |
| U2                                                  |  1717307 |
| Singing                                             |  1716034 |
| Led Zeppelin                                        |  1707637 |
| 4 Brothers                                          |  1705047 |
| Air                                                 |  1696953 |
| Music                                               |  1691551 |
| The Secret                                          |  1687281 |
| Top Gear                                            |  1681203 |
| 50                                                  |  1681174 |
| Chocolate Milk                                      |  1675776 |
| Live Messenger                                      |  1675750 |
| Baseball                                            |  1665582 |
| Running                                             |  1657494 |
| Guitar                                              |  1650378 |
| The Godfather                                       |  1642830 |
| Criminal Minds                                      |  1641300 |
| Video Games                                         |  1636479 |
| Rihanna                                             |  1636198 |
| Justin Timberlake                                   |  1623809 |
| Piercings                                           |  1620054 |
| Tattoo Piercing                                     |  1616017 |
| Napoleon Dynamite                                   |  1610548 |
| Grey’s Anatomy                                      |  1608065 |
| Blue                                                |  1605354 |
| Shoes                                               |  1586897 |
| Pulp Fiction                                        |  1565281 |
| Kings Of Leon                                       |  1564188 |
| Cream                                               |  1563766 |
| Vodka                                               |  1562780 |
| Mario                                               |  1561043 |
| English                                             |  1559779 |
| Partying                                            |  1559675 |
| iPhone                                              |  1553359 |
| Dogs                                                |  1549043 |
| History                                             |  1547343 |
| Jack Johnson                                        |  1546664 |
| One Tree Hill                                       |  1542031 |
| Hockey                                              |  1540738 |
| Cookie Dough                                        |  1539330 |
| Mafia                                               |  1539024 |
| Radiohead                                           |  1534195 |
| Cadbury                                             |  1530261 |
| Tom And Jerry                                       |  1521812 |
| Crew                                                |  1510857 |
| Heath Ledger                                        |  1510074 |
| Ipods                                               |  1507731 |
| Republican Party                                    |  1506272 |
| Musique                                             |  1503955 |
| Farmville Sheep                                     |  1501705 |
| Mafia Wars                                          |  1497368 |
| Boondock Saints                                     |  1496454 |
| Volleyball                                          |  1492256 |
| Current Events                                      |  1491548 |
| The Dead                                            |  1491062 |
| Cafe Tacuba                                         |  1490894 |
| Dirty Jobs                                          |  1483193 |
| Homework                                            |  1482007 |
| Kinder Bueno                                        |  1481647 |
| Jackass                                             |  1479370 |
| Broken Social Scene                                 |  1475391 |
| Random Laughter When Remembering Something          |  1471240 |
| Tim                                                 |  1470668 |
| Hugs                                                |  1468999 |
| Cars                                                |  1468287 |
| Strawberries                                        |  1467307 |
| Zara                                                |  1467202 |
| Chicago                                             |  1463584 |
| Sport                                               |  1461694 |
| Australia                                           |  1460565 |
| None                                                |  1459990 |
| Seinfeld                                            |  1452562 |
| Film                                                |  1443610 |
| Shawshank Redemption                                |  1443059 |
| I Love Music                                        |  1440145 |
| Earth                                               |  1440075 |
| Street                                              |  1438795 |
| Community Service                                   |  1437717 |
| Discuter La Nuit Avant De Dormir                    |  1434750 |
| Books                                               |  1428217 |
| Dexter                                              |  1427593 |
| Los Simpson                                         |  1425477 |
| Colombia                                            |  1421930 |
| A Prayer For Owen Meany                             |  1421917 |
| Will And Grace                                      |  1418110 |
| I Hate Cigarette                                    |  1413607 |
| Lu                                                  |  1409968 |
| vin                                                 |  1406388 |
| Depeche Mode                                        |  1405908 |
| Lady Gaga                                           |  1404588 |
| Bush                                                |  1395988 |
| Camp                                                |  1395490 |
| The Police                                          |  1394537 |
| Youth Group                                         |  1393216 |
| Magazine                                            |  1391347 |
| How I Met Your Mother                               |  1390693 |
| Candy                                               |  1389107 |
| Christ                                              |  1388447 |
| Pray                                                |  1388238 |
| Parties                                             |  1388079 |
| Fast And The Furious                                |  1381288 |
| Laughing When Someone Falls                         |  1380708 |
| Design                                              |  1380302 |
| Skins                                               |  1378150 |
| Subway                                              |  1377475 |
| 5 Gum                                               |  1377403 |
| Summer Nights                                       |  1371324 |
| Metal                                               |  1368862 |
| Brownies                                            |  1366067 |
| Faire La Fête                                      |  1365549 |
| Summertime                                          |  1355971 |
| Gum                                                 |  1355225 |
| Law                                                 |  1352014 |
| Joker                                               |  1347216 |
| Gladiator                                           |  1347095 |
| Keith Urban                                         |  1347007 |
| Pool                                                |  1346751 |
| Elementary School                                   |  1344985 |
| Red Bull                                            |  1344061 |
| Maltesers                                           |  1342287 |
| Chile                                               |  1337055 |
| Futurama                                            |  1336606 |
| Scarface                                            |  1333965 |
| Ali                                                 |  1330429 |
| Windows Live Messenger                              |  1327969 |
| Avril Lavigne                                       |  1324596 |
| Tea                                                 |  1320018 |
| Watching Movies                                     |  1319163 |
| Fashion                                             |  1318837 |
| The Matrix                                          |  1317049 |
| Les Bisoux Dans Le Cou                              |  1312546 |
| I Want Sleep5 More Minutes                          |  1312338 |
| Galatasaray                                         |  1310929 |
| Frank Sinatra                                       |  1310699 |
| Body                                                |  1308578 |
| Oasis                                               |  1303084 |
| KFC                                                 |  1297159 |
| The Lake                                            |  1296193 |
| Chicken                                             |  1295302 |
| Classic Rock                                        |  1294893 |
| Eric Clapton                                        |  1288970 |
| iTunes                                              |  1288396 |
| Eminem                                              |  1286386 |
| Muse                                                |  1281197 |
| Wayne                                               |  1279857 |
| Reeses                                              |  1278825 |
| Hitchhiker’s Guide To The Galaxy                    |  1276815 |
| Chuck                                               |  1276423 |
| Bubblewrap                                          |  1273007 |
| Transformers                                        |  1270850 |
| Arrested Development                                |  1270045 |
| Kanye West                                          |  1267750 |
| Jonas Brothers                                      |  1265906 |
| Star Trek                                           |  1265877 |
| Homer Simpson                                       |  1264777 |
| Cookies                                             |  1261145 |
| Curly Fries                                         |  1260834 |
| Hannah Montana                                      |  1259425 |
| The Island                                          |  1259017 |
| Estoy Contra El Maltrato Animal                     |  1257220 |
| Writing                                             |  1257063 |
| Rugby                                               |  1256137 |
| Laughing Until It Hurts You Cant Breathe            |  1252570 |
| Reggae                                              |  1251322 |
| Alternative                                         |  1251056 |
| I Love My Mom                                       |  1250932 |
| Animals                                             |  1250651 |
| I Use My Cell Phone See In Dark                     |  1250050 |
| I Hate Stuck Up Bitches                             |  1245010 |
| I Hate Waking Up In Morning                         |  1243450 |
| Les Musiques Qui Nous Rappellent Des Bons Moments   |  1229320 |
| Hot Showers                                         |  1229252 |
| The Stig                                            |  1228500 |
| Foo Fighters                                        |  1227483 |
| 21                                                  |  1222112 |
| Campaign                                            |  1211921 |
| Homer                                               |  1209796 |
| Jason Mraz                                          |  1208441 |
| Action                                              |  1207763 |
| Dance                                               |  1205918 |
| Ultimate                                            |  1203658 |
| Fresh                                               |  1203502 |
| Jr.                                                 |  1202908 |
| Les Amis ça Se Compte Sur Les Doigts De La Mains   |  1201170 |
| Hero                                                |  1200986 |
| The Doors                                           |  1200918 |
| Entourage                                           |  1200211 |
| Apple                                               |  1197860 |
| Chillin                                             |  1197128 |
| Nirvana                                             |  1195974 |
| Comedy                                              |  1184802 |
| Make Dont Like Button On Facebook                   |  1183660 |
| Cook                                                |  1182647 |
| California                                          |  1182462 |
| Rocks                                               |  1177405 |
| The Cure                                            |  1177170 |
| Susan Boyle                                         |  1175490 |
| The Academy Is                                      |  1173848 |
| Ii                                                  |  1170387 |
| Mr. Bean                                            |  1170221 |
| American Pie                                        |  1167385 |
| Dream                                               |  1167014 |
| Mojito                                              |  1165767 |
| Justice                                             |  1164511 |
| I Hate Battery Low                                  |  1163109 |
| 5 Minuti E Arrivo In Realtà Sono Ancora In Mutande |  1161385 |
| Death                                               |  1153221 |
| McFlurry                                            |  1152599 |
| Nickelback                                          |  1152598 |
| Millions                                            |  1151201 |
| Ice Crеam                                          |  1150614 |
| Galletas De La Fortuna                              |  1149998 |
| Law And Order                                       |  1144641 |
| Snowboarding                                        |  1144496 |
| Legend                                              |  1144111 |
| Colors                                              |  1141717 |
| Boston                                              |  1139928 |
| Puma                                                |  1135611 |
| The Stand                                           |  1132329 |
| Sunshine                                            |  1131762 |
| Vacances                                            |  1131623 |
| Soul                                                |  1125667 |
| Entertainment                                       |  1124993 |
| ?1115167 |
| Yo También Me He Quedado Dormido En El Sofa        |  1113190 |
| Bones                                               |  1112458 |
| Hearts                                              |  1112365 |
| T.i.                                                |  1110862 |
| Batman: The Dark Knight                             |  1109680 |
| Light                                               |  1109364 |
| Middle School                                       |  1106204 |
| Wedding Crashers                                    |  1105716 |
| Grease                                              |  1102671 |
| Dark                                                |  1101741 |
| Alicia Keys                                         |  1098223 |
| Cake                                                |  1098116 |
| Apple Students                                      |  1097287 |
| Animales                                            |  1096489 |
| Foundation                                          |  1094313 |
| Survivor                                            |  1094060 |
| Israel                                              |  1087175 |
| The Saint                                           |  1086238 |
| Toblerone                                           |  1085447 |
| Spring                                              |  1080934 |
| Xd                                                  |  1080642 |
| The Who                                             |  1076302 |
| Rayban                                              |  1072752 |
| Working Out                                         |  1072268 |
| Jordan                                              |  1072220 |
| And Many More                                       |  1071753 |
| East Of Eden                                        |  1066709 |
| Lee Evans                                           |  1065125 |
| Pretty Much Anything                                |  1063773 |
| Jessica                                             |  1063419 |
| Teacher                                             |  1062998 |
| Mythbusters                                         |  1062571 |
| Britney Spears                                      |  1061576 |
| Daniel                                              |  1059955 |
| Apollo 13                                           |  1058148 |
| Anchorman                                           |  1056864 |
| Mon Lit                                             |  1056507 |
| Playboy                                             |  1056464 |
| Akon                                                |  1056411 |
| Italia                                              |  1056296 |
| Smallville                                          |  1054007 |
| Aerosmith                                           |  1053979 |
| Green Day                                           |  1049951 |
| A Walk To Remember                                  |  1048644 |
| Chris Brown                                         |  1046148 |
| Justin                                              |  1045817 |
| Roller Coasters                                     |  1043118 |
| War                                                 |  1041946 |
| Dormir Abrazados                                    |  1041836 |
| House M.d.                                          |  1041267 |
| Idol                                                |  1038337 |
| Sara                                                |  1036988 |
| Bob Dylan                                           |  1035269 |
| Paramore                                            |  1035134 |
| Manchester United                                   |  1034400 |
| Superbad                                            |  1033865 |
| France                                              |  1031274 |
| Amy Winehouse                                       |  1029171 |
| Anatomy                                             |  1028874 |
| Rolling Stones                                      |  1027483 |
| Batman                                              |  1027004 |
| Sid And Nancy                                       |  1026963 |
| Plage Soleil Pote Alcool Musique                    |  1021820 |
| Jeff Dunham                                         |  1014381 |
| 1111 Make Wish                                      |  1012417 |
| Third Eye Blind                                     |  1012264 |
| Roger Federer                                       |  1011338 |
| Classical                                           |  1010791 |
| Africa                                              |  1008350 |
| Punk                                                |  1008285 |
| Sleeping With One Leg Out Covers                    |  1006140 |
| Blow                                                |  1003912 |
| I Hate Stupid People                                |  1001638 |
| concert                                             |  1001385 |
| Finding Nemo                                        |  1001191 |
| Des Bisous Dans Le Cou                              |  1000146 |
| Listening To Music                                  |   999236 |
| Pride And Prejudice                                 |   998492 |
| senior tag                                          |   998344 |
| I Hate Private Number Calls                         |   998169 |
| My Cell Phone                                       |   998124 |
| Wisin Y Yandel                                      |   997172 |
| Slow Jams                                           |   996487 |
| Bonfires                                            |   992740 |
| The Notebook                                        |   992651 |
| Shop                                                |   992484 |
| Saw                                                 |   991938 |
| The Da Vinci Code                                   |   988690 |
| Smoking                                             |   988357 |
| Arts                                                |   988063 |
| Fall Out Boy                                        |   985991 |
| Nba                                                 |   985766 |
| Science                                             |   985710 |
| Blues                                               |   985462 |
| On Quune Vie Alors Il Faut En Profiter              |   984660 |
| John Mayer                                          |   984659 |
| Techno                                              |   983615 |
| The Restaurant at the End of the Universe           |   981965 |
| French                                              |   981387 |
| Biking                                              |   980920 |
| Leon                                                |   979958 |
| La Vida Es Una Sola Y Hay Qe Saber Disfrutarla      |   979940 |
| Ferrari                                             |   978588 |
| Getting Paid                                        |   978171 |
| Daft Punk                                           |   977785 |
| Nip/tuck                                            |   977559 |
| Jimmy Eat World                                     |   976453 |
| Ellen                                               |   976359 |
| Ipod                                                |   972430 |
| Eating                                              |   970913 |
| Theatre                                             |   970812 |
| Softball                                            |   968651 |
| My Cat                                              |   967160 |
| Ace Ventura                                         |   964378 |
| Csi Miami                                           |   963638 |
| Dave Matthews Band                                  |   962491 |
| Peter Griffin                                       |   961468 |
| Dane Cook                                           |   960587 |
| Milk                                                |   957322 |
| Evanescence                                         |   954274 |
| Friends                                             |   954042 |
| Flip Flops                                          |   953180 |
| Life Without Music Cant Exist                       |   952800 |
| Yo Tambien Le Debo Mucho Dios                       |   952220 |
| The Goonies                                         |   951331 |
| Pubs                                                |   951197 |
| Vino                                                |   950420 |
| Barcelona                                           |   949752 |
| Doug                                                |   948184 |
| Incubus                                             |   947028 |
| Doctor                                              |   943359 |
| Politics                                            |   943084 |
| Kings                                               |   942999 |
| Army                                                |   942747 |
| Gilmore Girls                                       |   941658 |
| Ray                                                 |   941358 |
| Maroon 5                                            |   939444 |
| Skiing                                              |   936696 |
| Media                                               |   935091 |
| Braveheart                                          |   934770 |
| Lacoste                                             |   934588 |
| I Love Sex                                          |   931607 |
| Travelling                                          |   929713 |
| Captain Blood                                       |   929527 |
| Se Me Olvido Lo Que Tenia Que Hacer                 |   929220 |
| England                                             |   928859 |
| Smiling                                             |   928789 |
| Singing In The Shower                               |   928061 |
| Simpsons                                            |   928013 |
| New York City                                       |   926012 |
| Nokia                                               |   925106 |
| Lamborghini                                         |   924700 |
| The River                                           |   924163 |
| Old School                                          |   923782 |

March 12 2010

Facebook Conversion Tracking is Here, at least for dk

Written by / Posted in facebook advertising / 10 Comments

I just got a beta invitation to facebooks conversion tracking. We have been clamoring for this for a while and now it’s here.

I literally just opened it up and will be testing it this weekend.

There is a new link in my facebook account, called tracking.

At first glance you fill in a tag name, you make this up, assign a category of the type of conversion, and then give it a value of what it is worth for you.

This generates a code that you paste just above the body tag on your landing page.

Then very simply, every time the page loads, it sends the data to facebook, and they record that as a conversion.

What this means is that you need to send the visitor to a page, after the conversion takes place, where you are going to put the code.

You can also track people through a sales path to figure out where you are losing them.

This paragraph fascinates me from the help PDF.

In your reports, if a converting user clicked on an ad associated with the tracking tag’s advertiser account, the conversion is attributed to the last ad the user clicked; if the convert- ing user never clicked on an associated ad but simply saw an associated ad, the conversion is attributed to the most recent ad the user saw. Note that reports may be delayed up to one day.

The phrase “if the converting user never clicked on an associated ad but simply saw an associated ad, the conversion is attributed….” implies to me that it is not going to track only click throughs which we are used to, but WILL TRACK VIEW- THROUGHS. A view through was first brought up to me by Marcus Frind. That is the concept of the user seeing the ad, but not actually clicking on it, and then googling or typing in your site later. My initial experiments on this without this new tracking did not show a result, but Markus Frind claims it is more significant that click throughs.

(hours later)

This actually is what this tool does. Unbelievable. Just when facebook advertising was getting figured out fairly well by a few of us, the game is on again. These new variables will require a much more sophisticated analysis, but will also allow for much more efficient spending of clicks.

This ties in again with the idea of the ultimate user experience.

It is also interesting that this coincided with facebook tightening up a little bit on some of the advertisers recently.

Lots to learn and lots to test in the upcoming days and weeks.

Stay posted!

March 10 2010

Long Term Value of Facebook Advertising Customers

Written by / Posted in facebook advertising / 9 Comments

This week I have been speaking to a new client who is interested in doing facebook advertising for their large online company. The usual questions come up, and I have been answering them.

In a world of affiliate marketers many companies think, “well we could just turn this over to affiliates and the affiliate can take the financial risk of covering the cost of clicks?”

It might work out, and it might not. Once you (or I in this case) have things going decently financially, the idea of risking large amounts of your capital for the possibility of making sales for another company, may not be that attractive.

A really important concept came up in my discussing ROI for the company. That is the concept of lifetime value of the customer. A good example of this is Travian. Travian is a game you play online where you get to build a village, raise sheep, build armies etc. etc.

When a customer signs up to play Travian I make around 2 bucks. It is free for the customer to sign up. Why in the hell would Travian pay me $2 plus what my affiliate company is getting when Travian doesn’t get a cent when the customer signs up? Well Travian knows that over time the customer will end up buying currency online so they can buy more sheep, or a wall around their town.

In my chiropractic office, the lifetime value of a customer is high, because we take extremely good care of them.

On the other hand if you are selling the customer something for free, but in the process tricking them into an illegal, or unethical monthly rebilling of their credit card then you may still be able to get a good ROI, but only because you are cheating the customer.

I predict that as we mature as a group of people marketing on the internet, and the customer becomes more savvy, we will be able to scam them less and less. (Thank God). This means that the real value will be by creating a lifetime relationship with the customer, and making your money off of them long term. This increases the value of the customer acquisition, and also increases what some of us are willing to pay for clicks. Facebook will dig this, because it increases the cost per click.

March 6 2010

New Facebook Advertising Cities and Towns

Written by / Posted in facebook advertising / 5 Comments

Up to now I could only target people living in San Diego and that was it. There were a few official cities in the San Diego area like Poway, that are their own city. But the Beverly Hills of San Diego, La Jolla, was dumped in with Barrio Logan, and San Ysidro, which are not exactly well..uhmm….not exactly the same demographics, and definitely not the same location.

Today facebook came out with vastly more cities.

If you are doing local it allows for vastly more targeting. Initially I believe this will decrease a bit of facebook income. The reason is that if you are marketing say for a local car wash that services a certain part of town, before this you would have had to target the whole town. This was a bit inefficient. But when I got it right, I could often turn it right side up anyways.

Now local marketers will be able to be much more efficient. They will not be showing impressions to users who are 10 miles across town and unlikely to use that local business. Overall I expect this to make the hot local areas like say Miami Beach, or Manhattan more expensive, but for local campaigns in these areas I expect to spend less to reach my converting target market.

Facebook has been experimenting with this for a while, but just rolled out a whole mess of cities. I predict there are probably a good 1,000 new cities added today, but I don’t know for sure.

Here are a couple of examples.

Previously in San Diego if you wanted to target La Jolla, (where my office is), or the part of town next door, Pacific Beach, both of which are neighborhoods but not cities, then you had to market to all of San Diego. Today it became possible to go after the specific neighborhoods.

It also used to be that you could only target Los Angles, which is massive, and now you can target neighborhood in L.A., like my home town Sun Valley (the auto wrecking capital of the world), and North Hollywood the neighborhood next door.

This option will take a while to become valuable. For example when I filled out my Facebook profile, La Jolla was not an option for me, only San Diego. It literally could take years for the majority of people to switch their profile to their local neighborhood instead of their greater city.

Until then I will be running ads both to the neighborhood, which will be more efficient, but smaller campaigns, and to the cities at large to generate larger volume.