dk or Purpose Inc Appeared In:

February 21 2011

Understanding Product Launches

Written by / Posted in affiliate / 10 Comments

I just had an email conversation this morning with two different guys I really trust about product launches.

One of them is one of the most famous SEO’s and Affiliate marketers in the world, and the other runs a well known Affiliate Company.

You guys see big companies do product launches all the time.

You see Apple create this huge buzz, and then start selling a phone that has people lining up all night for.

You see a new concert come to town, where people go into a frenzy for weeks before hand.

Even the super bowl works this way.

It is much more exciting, than just doing the day in day out routine we have.

You can sell anything that way from a new toaster, to an affiliate product that isn’t even yours.

This also ties in with another fundamental thing happening on the internet that I think about every day.

Traffic is becoming more and more expensive to get. The cost of clicks has gone up and there is more competition to get to the top of Google for a phrase.

So what the smart money is doing, myself included, is building email lists. Once you have someone hit your site, get their email, and then you can communicate with them again for free. You only paid for them the first time they got there.

Again, big business has known this for decades, that is why they want you to fill out warranty, and registration cards with your address and email on them.

So the master of doing this online is Jeff Walker.

All the big shots in info marketing learned from Jeff first. He has been doing online product launches for over 15 years.

Last year I was so blown away by Jeffs marketing that I spent my own cold hard cash on Jeffs product.

The funny thing was that before I even bought the product, I copied his marketing and did an extra $30k in sales over a couple of weeks.

I can’t recommend enough you study his marketing, even if you don’t buy his product.

You can see Jeff’s marketing here.

If you don’t watch it quickly, and follow along fast it will all be taken down.

Jeff only sells his product once or twice a year, and once he takes the marketing materials down, (which will be in a few days),

they will never be put up again. Check it out.

P.S. The current Product Launch Formula marketing piece is on Launch Disasters.

  1. Jeremy said on February 21st, 2011 at 2:01 pm

    Hey DK!

    Always love your posts..thanks for sharing your expertise and what you like learning from as that helps everyone else.

    I enjoy following your blog and advice..thanks!

    what other products do you like and study along with the product launch formulas?

    have a great day


  2. purposeinc said on February 21st, 2011 at 2:05 pm

    Jeff Walkers is totally rock star. I also love Frank Kern’s materials. I was too slow to sign up for Andy Jenkins Video Boss, but I learned so much from his pre-launch mini video boss training, that I turned into a video nut case with my marketing.

    That is the funny thing, is how much you can learn from the pre-launch (marketing) materials from these guys.

    That’s what I did with my networking materials before thinktank. I literally gave away as much valuable information that I have learned on networking as I could.

  3. mcleguip said on February 22nd, 2011 at 11:58 am

    Great post as usual. Thanks for introducing Jeff Walker by the way. I saw his video about the “Product Launch Disasters” and your right about him being great at what he does. I learned something new today and I’m thankful to you for that. I’m sure to check out the other marketing gurus you mentioned. Can’t wait for your next post. ^_^


  4. peter said on February 22nd, 2011 at 4:25 pm

    Hey GREAT! article. It really inspires me to do it big, forget all the other methods of traffic generation, email is the way to go!

  5. Sara said on February 24th, 2011 at 8:16 pm

    I think there’s a definite significance in making your product sound very exclusive. I learned that from you, did you learn that from Jeff? It makes the product seem so much more valuable, and putting a time limit on buying it is genius! Even if you go to the site not fully intending to buy the product, the fact that you may NEVER get to see it again raises the perceived value much higher, which in turn compels you to buy it out of sheer necessity!! Good stuff DK!!!

  6. labelle said on February 24th, 2011 at 9:38 pm

    how i wish i had these guys talent…even just half of it.

    how would companies survive the market with out the expertise of these guys.

  7. Ingrid M. Pena said on March 3rd, 2011 at 9:30 am

    great post! companies create a lot of buzz on their products to make customers interested and eventually buy. what a great marketing strategy!

  8. Ronald S. yu said on March 3rd, 2011 at 10:43 pm

    The blog is already a big guide for us beginners. Such generous people should be given award. Helping out people to learn is already a great deal for me. I have learned a lot. thank a lot!

  9. karenC said on March 7th, 2011 at 2:58 pm

    I would love to check out Jeff’s marketing. It’s great to have the link shown in this post. Hope it will work for me the way it did to you!


  10. ivy said on March 15th, 2011 at 2:46 am

    Thanks for your blog, it’s so inspiring. Hopefully I can use it also if I started selling online. 🙂

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