dk or Purpose Inc Appeared In:

January 28 2011

What I have learned about Info Marketing

Written by / Posted in cruising / 14 Comments

It has been an interesting few weeks helping a little with the marketing of Amish’s magic bullet.

If you have been following me I got introduced to the “info marketers” last spring, when I followed Shoemoney to Frank Kern’s event in San Diego.

Now, any of you who know me, know that I spent a lot of time, money, and effort the past 4 years learning every facet of internet business that I can.

I’ve gotten to meet with Execs at facebook, work on building a server that could handle 2,000 requests per second because it needed to, got written up by Matt Cutts on his blog, been made fun of by Danny Sullivan in front of 2,000 people at pubcon, thrown poker tournaments, been the playboy mansion twice, (third time this thursday at Domain fest!), driven Matt Mullenweg to Dim Sum, been mentioned in lots of press, Spoken at Affiliate Summit, Pubcon, etc., made my own exclusive invite only kinda conference, got known for Video marketing, and on and on and on.

I have set out to experience every nook and cranny of the internet business world, and when I was trained enough have now set off on a few new cool ventures. The new main one, that no one knows about,  is still going to be top secret for a little while longer.

Amish just gave me the opportunity to market to the toughest group in the world, internet marketers. I know a lot of my crowd are CEO’s, finance guys, etc. but all of us sell and market.

What cracks me up is how we as a group market to millions and millions of people a day. Each one of us at a minimum reaches thousands of people a day with our marketing message.

The crazy ass funny thing about me is I love people to market to me.

I love reading good emails. I love seeing good T.V. commercials. In fact I actually often enjoy commercials more than the shows.

Amish, did get thousands of dollars of sign ups through my links. I honestly am not too concerned whether I get the money or not,

but I did get a hell of an experience about info marketing.

One of the really cool things about it, is how personal it is. When I sent out each email, it has my name at the end of it. If you liked the email, you either smiled, signed up, unsubscribed, or just deleted.

I think the hardest part on the recipients are those people who are friends or fans, who just hated the emails.

In fact Scott Richter, the father of affiliate marketing, just sent me an email basically saying he thought my emails were irritating. I love Scott and I know he likes me too. 🙂

I also was talking to the two heads of another big affiliate company at Affiliate Summit, who realized who I was. One of them was saying out loud to me, “I don’t know why I never unsubscribe from your emails?”

I once heard Howard Stern say something to the effect that, “They don’t turn off because they don’t want to miss what is going to happen next”.

I never go negative. Well, almost never. 😉

A lot of people who like to maintain a public presence in our internet business world like to go negative to cause a stir. I don’t.

I just enjoy helping others connect, helping others make their lives better, and laughing my fucking ass off. 🙂

It is tough for the reader to want to be part of that, but also hate marketing messages if I send them.

I think I made it hard on a few people because they had the stress of wanting to see what will happen next,

next event, next conference, next party, or fun video, but also didn’t want to see the sales emails.

Well, thank you to those who signed up for Amish’s thing. Good luck, work hard on it, and ask for

my help if you need it. And for the rest of you, thanks for hitting the delete key, instead of the unsubscribe. 🙂

I honest to god, love the crap out of everyone who reads this, between 5k and 20k people each posting,

and really, really, really am enjoying this run!

Much Love,


  1. Scott said on January 28th, 2011 at 11:12 am

    I think where the confusion is that when you communicate with people who know you then mix in marketing messages they cant tell the difference at times. Maybe sending the messages to actually look like a marketing message would help then a heart felt message on trying to help us make millions of a magic bullet.

  2. purposeinc said on January 28th, 2011 at 1:28 pm

    @Scott, I can’t agree with you more. I think that is the real power of the “info marketing” space, is that the guys are selling themselves as much as anything. When I write the emails, I really am communicating my truth. I really know Amish. Amish Really pulled up in his Ferrari to my office the day I wrote that last email. I really thought the map on Magic Bullet was really cool and gave me more substance to an online sale.

    And if someone disagrees with what I am saying in the message, they end up disagreeing with me, because it is my truth.

    It is a very, very, very different situation, than when I put an add up somewhere for my client.( My wife is very, very anglo and blonde. Well, maybe with my Jew roots, that is Interracial dating!) With that site, if I consult on the ads, I don’t know the customers, and I don’t know the product they are buying (the person they will meet). It is much more impersonal.

    With this, I will run into a good quarter of my mailing list, sometime in the next year. 🙂

  3. Jeremy said on January 28th, 2011 at 5:27 pm

    Hey DK!

    I hope you are well. As always love your posts and content.

    Whether I agree or not with someone is not as important as the person being a straight shooter.
    You, Shoemoney, several others I will always read your emails and listen because you stand behind what you say and practice what you preach.


    on another note..are you going to be attending Yanik’s underground this year?

    talk to you soon

  4. purposeinc said on January 29th, 2011 at 1:31 am

    Alas, although I would love to go to Yanik’s event, me and planes currently are not the best of friends, so I am kinda stuck on this side of the country. 🙂

  5. Kristen said on February 13th, 2011 at 11:38 am

    Nice post! I work in sales myself, and always appreciate when someone can really pitch a product/service to me. It’s interesting to see how marketing has really changed since the dawn of social networking and internet media.

  6. Proggy said on February 13th, 2011 at 10:33 pm

    I don’t think I would find myself needing this product, but I agree with Kristen that the pitch is good.

  7. Olivia said on February 19th, 2011 at 12:02 pm

    Well said! I have to say that your blogs are slowly growing on me. I’m a starter and I’m really learning a lot from all of this. Thanks a lot, DK!

  8. mcleguip said on February 20th, 2011 at 12:45 pm

    You have really great posts. It’s very educational for me because I’ve just started with these kind of stuff. Looking forward to your other posts.

    Keep it up!

  9. Haydee Corbilla said on February 21st, 2011 at 12:12 am

    I have little knowledge about marketing.. With this article, I gained new ideas and hopefully it will help me when I get started with my career..

  10. labelle said on February 24th, 2011 at 9:59 pm

    i have yet to meet a great sales person who could sell a meat product to a vegetarian

  11. Ingrid M. Pena said on March 4th, 2011 at 4:38 am

    one word – RELENTLESS. people don’t usually unsubscribe to someone because they don’t realize that a delete of one email or newsletter won’t make you go away. So even though they hate your guts but because you are ALWAYS present, you will begin to like you or love to hate you. 🙂

  12. karenC said on March 7th, 2011 at 3:30 pm

    it’s not on the educational attainment nor on a degree that we excel in marketing— it’s more on the skills… I somehow think that marketing is a talent…. I hope I have one 🙂

  13. ivy said on March 15th, 2011 at 4:35 am

    Someday, I’ll excel on this kind of business. Thanks for helping others. Hopefully we can work together also. 🙂

  14. […] This post was mentioned on Twitter by purposeinc, PRO. PRO said: purpose inc internet events and marketing – What I have learned … […]

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