The Expiration Of the Long Sales Letter
Guest Post By Justin Goff, buddy, and fitness affiliate genius!
(Full Disclosure – I didn’t get nuttin for posting this!)
Long, ugly sales letters are about to be dead…
Unless you’ve been living under a rock for the last year, you’ve probably noticed the traditional long sales letter is slowly being replaced by video (especially in the information product business).
However, the “hot” new videos that are raking in mountains of cash aren’t just any old videos. It’s a specific kind of video.
Enter the powerpoint video with voiceover.
112% Conversion Increase
I first tested this video out for our new lose belly fat product (see the video we use at
31DayFatLossCure.com/Abs) and we saw a 112% conversion increase over the long sales letter.
The video and the sales letter had the EXACT same copy, yet the video outpulled the sales letter by 112%.
Now the real beauty of this is that it’s really damn easy to put these kinds of videos together.
Unlike writing a long sales letter you really don’t have to be a good copywriter to pull this off. It certainly helps, and you need to know the principles of selling but it’s not as much of an “essential” as it is with a sales letter.
How You Can Pull In Buckets Of Cash With A Video Like This
– Affiliate Offers
This is something I would definitely split test if I was pushing people to a landing page before I sent them to an offer (CPA or Clickbank). If you made a video talking about the product and your experiences I almost GUARANTEE you it would pull better than a text landing page or a fake blog with the same information.
– Direct Link
The beauty of a sales video like this is you can direct link to it without anyone thinking you are trying to sell anything. Because the way we have it setup now, the “Add To Cart” button does not pop up until the end of the video when we pitch them the product.
So if people just show up at the video they aren’t scared off by the threat of being sold something…
Think about all the places you could direct link to this and make some money…
– Forums
– Yahoo Answers
– Blog Comments
– Article Sites Like Squidoo, Ezine Articles
You could easily make $2,000-$5,000 a month just direct linking to this video from sites like Yahoo Answers and Niche Forums…
Now if you want to do your own affiliate offers and try to use this strategy, then here’s how you make the video…
How To Make Your Own Cash Pulling Powerpoint Video
Here’s how we made our video…
1. First write out a script for the video in Word.
2. Then turn those into small slides using either Powerpoint or Google Docs.
3. Get a program like Screenflow or Camtasia and set up the recording area to the size of your slides.
4. Simply read through the slides and record your voiceover and the screen with one of the programs above…
5. You’re going to mess up, so try to do 3-5 slides at a time. Simply edit them all together at the end to complete the video.
That’s all there really is to it.
These kind of videos not only work great for direct linking type stuff, but we’re seeing a lot of success with Facebook Ads and media buys.
If you have any questions about using these videos in your business, feel free to leave me a comment and I’ll drop in to help
– Justin Goff
P.S. – If you’re interested in promoting our product, we’re on Clickbank, so just check out our affiliate page for more info. I personally work with & coach our affiliates, so hit me up if you have any questions.
Very interesting new technique. It seems people respond better to visuals instead of a long boring essay on a product, so this would make sense. I love that it’s so easy to create, and it’s interactive.
ReplyI think that was an already known fact. People wouldn’t want to read a long message instead of watching an interesting video, and this blog just restated that.
Reply@wesrt36 It may seem obvious when stated, but how much of the internet where people are selling things is text right now, and how much is video?
Reply@justin Nice, short and very sweet post. I am going to DO THIS for a new landing page I am going to build to sell my WordPress plug-in. I had already planned to use a simple, clean landing page with a video of me scrolling around showcasing my plug-in’s features (a la Camtasia or Jing). Instead, I will do what you’ve prescribed… PPP + Voice-over. Will let you guys know how it goes.
ReplyVisual illustration is always more interesting than boring long article. This is the generation of computers for gods sake.
ReplyI agree with “ppeppermintt”. We are a visual society and will probably always be.
ReplyIt is clear that the benefits of using the new method are many. However, there are obviously drawbacks that the article fails to identify.
ReplyI totally agree that business models should be moving to video. Reading long amounts of text is just so archaic that most young people wont even bother anymore. However, with a video people will be 10x more interested.
ReplyVideo/Powerpoint is definitely the key to making money on the internet these days. People are all about quick self-gratification and reading long boring text doesn’t fit in with that.
ReplyI do not know about anyone else but i think this is a great idea. A video is more likely to engage you rather than a long drawn out letter. This is the technology age. Everything is better off not on paper.
ReplyThis is a very interesting comment! After reading and watching this video I am convinced that it works!
ReplyWow, thanks.
That is actually very helpful and I am thinking about doing this.
With a powerpoint, you can direct attention more easily because it is dynamic content.
Very well laid out!
ReplyGlad you guys like it. Justin is a brilliant guy, and often way ahead of his time.
ReplyHmmm, this is a very interesting technique that can net in more profits that most ways…
ReplyYou’re right….scientifically, people respond better and are more interested in visual and verbal stimuli. Seeing something while hearing information is a lot more effective than simply reading a long letter, because the audience is more engaged
ReplyYeah the article pretty much is true. People get the basic stuff that you want to give out with the presentation video and not have to read a wall of text. And yeah some people are visual learners.
ReplyNice!!! I am always trying to find extra ways to make a buck. Ty for the idea gunna go and try it tommorow!
ReplyI agree, video is definitely the way to go. Thanks for the advice, step-by-step instructions are very convenient ;D
ReplyNice yes, We have all noticed. a good refresh.
Replythanks for the tips!
Replyi think that the visual effect has more of an impact and is more persuasive than the article!
Reply@JTnAtl:
ReplyI think you have had more visual effect with your gravatar than any of us needed LOL
Its so true..visual efffects have more profound impact than traditional letters.
ReplyI believe that this is great idea, because no matter what people do, they will always choose the easiest, best looking and convincing path.
ReplyI think this article will be very helpful to people who don’t know how to create videos. However, for me, it seems like common sense because we have a very media based society.
ReplyLet’s face it. We live in the Youtube-Hulu generation. No one reads anymore, or at least reads from paper anymore. People need something stimulating to reel them in these days. No one’s got the time to read pages and pages of sales letters. This article has nailed the process to attract potential buyers.
ReplyJustin,
Have you tested having Picture-in-picture in the video?
I would imagine having someone looking at you and talking to you on camera could build rapport and perhaps higher conversion rates?
I definitely want to try direct linking to these sales letters for sure.
Reply@dfahey2: What drawbacks were you thinking of? I’m interested to know both sides, even the bad parts!
ReplyGreat video.Looking forward to coming to this site more often.Btw you have very unique posts.Keep up the good work. 😉
ReplyGreat read. Keep up the great work. Learned something new.
ReplyCan you add a direct link on the video sales letter? Or, can you just give them info on the last slide telling them what to do like:
GO HERE TO ORDER….OR CALL 1-800-655-2000
Reply