dk or Purpose Inc Appeared In:

June 29 2010

Jeff Walker Product Launch Formula

Written by / Posted in internet crew / 24 Comments

FTC Disclosure: I am an affiliate for Jeff Walker’s PLF.Β  If you end up buying through my link I make a bunch of money off of you.

Why I am buying Jeff Walker’s Product Launch Formula tomorrow.

In any field I am in, I follow the Salmon upstream.

Quickly as I entered the world of the internet, there were two names that kept coming up.

One was Matt Cutts if you wanted to know how to rank well in Google. (Matt is THE guy AT google), and Shoemoney, if you wanted to learn how to sell something online.

I learned Matt’s lessons, write good content and get good quality relevant links, (thank you Matt), and I befriended Shoemoney to learn from him and get his help, and Shoemoney you have given back in excess, a greater friend never existed.

So a few months ago, I hear Shoemoney talk about this guy who is THE expert on internet marketing, named Frank Kern. I like WTF? Shoemoney always talks about how brilliant Shoemoney is, and rarely considers someone else to be better than him at something. This isn’t just ego, this is actually very, very true. πŸ™‚ So who is this Frank Kern fellow? And what? He lives in the same small town as where I am? Huh?

Then I discover the Little Video Boss and this mad genius Andy Jenkins who with his free content teaches me more about how to make a great video than anything I had ever seen before.

Now in my world of Pubcon, Google, Facebook, SEO, Affiliate Summit, I am considered to be kind of an expert and a celebrity. In fact I take a lot of pride in that, speak at the conferences, advise the biggest companies, solve problems, blah, blah, blah.

Shoemoney invites me down the day before Frank Kern’s list control conference. I head down and hang out by the pool, in the bar and around the area. Yvette who works with Frank ends up allowing me in to the conference the next day, and I meet a lot of spectacular people.

Now it starts to get a little weird.

A woman in the audience is almost crying because Frank says he won’t be doing public internet marketing training any more. I mean almost crying! I am used to my audiences being almost asleep when I talk at internet conferences, while I make fun of them from stage, and they still are half asleep. And I am a damn funny speaker!

Then the other guys in the conference are all talking to each other about their launch this and their launch that. “I did 2.3 on my launch!” “Hey, Bill did 1.2 on his launch.” It took me a few minutes to figure out these 2.3 and 1.2 were referring to millions of dollars. This wasn’t no SEO conference.

I’m no idiot, and I sure as heck don’t let my past experiences block me from new information.

So I shut up and paid attention and tried to meet as many of these guys as I could.

I found that most of them tremendously looked up to and respected, Andy Jenkins, Frank Kern, and Jeff Walker the Product Launch Formula guy. Hmmm…

It turns out that all of them Kern, Jenkins and the other attendees use this Product Launch Formula to make these millions.

Who was this Jeff Walker fellow? Well, he is the one who figured out how to do a product launch.

What this simply means is

1. Come up with a Product.

2. Get folks to help you promote it.

3. Make the release of the product an event.

4. Give away a ton of great content, (like best stuff you ever saw).

5. Release a magnificent product for a short period.

So a few weeks ago, I hear Shoemoney mention that Jeff Walker is going to be releasing a new product. I ask him, so is this the one I should buy? He says, “I am”. Now that conversation was between the two of us, and not for any sales reason. Just two guys trying to figure out the best materials to study to improve our work.

So tomorrow Jeff Walker will release his Product Launch Formula 3.0

Don’t even try to find the Product Launch Formula Coupon Code, or get a Product Launch Formula Discount, they don’t exist. We are all paying full price.

I am going to buy it.

And no, there is no where on the internet you can learn from THE guy who all the other bests learned from.

I am so excited I can barely stand it. πŸ™‚

And even if you don’t buy didly squat from this guy, if it is still up go study the free stuff he put up, because you can honestly learn so much from the free stuff that it will increase your income.

Oh, just for the record, just from what I learned from the Free Product Launch Formula materials, I already made enough money to pay for the program! LOL Not kidding at all.

(By the way, the links above are all my affiliate links. Jeff, thank you so much for those!)

  1. Will Kurach said on June 29th, 2010 at 6:42 am

    Wow, that’s really interesting. This group of people lives in it’s own little (slightly stuck up) world of money and internet finance. You see, I think I would buy the Product Launch Formula, but I have no product to launch! Jeff Walker’s site might be legit, but it looks kind of shady to me. It seems that this article just seems to be doing #2 on Jeff Walker’s magical list. However, with all due respect, and however obscure these strategies might seem, I think King Jeff Walker might have something.

  2. Rastlosen said on June 29th, 2010 at 9:44 am

    It seems like one more of the usual internet scams, we will sell you information for you to become rich and take your money giving nothing but the same rehashed information in return. This particular article is full of typos, and everything about it just reads scam. So not only is is a product pusher, but an affiliate pusher as well? Give me a break.

  3. purposeinc said on June 29th, 2010 at 10:15 am

    @Will Kurach:
    People who know me know that I won’t gush about something, or pay for something myself, unless it is legit.

  4. purposeinc said on June 29th, 2010 at 10:19 am

    Wow, a little cynical here. πŸ™‚ That is what makes this so great. Most of the people won’t believe it, so the small percentage of us, which still will be like 1000 people or more who sign up for the product, will have great advantages.

  5. purposeinc said on June 29th, 2010 at 12:16 pm

    Just spent $2k of my own cash on product launch formula.

  6. Eric Itzkowitz said on June 29th, 2010 at 4:45 pm


    DK, as you get into the program, will you let us know if you are learning anything and how it’s making you a better Internet Marketer?

  7. purposeinc said on June 29th, 2010 at 5:38 pm

    @Eric Itzkowitz:
    Eric, honestly just watching how Jeff did the promo made me a couple of extra thousand bucks, LOL. Love ya!

  8. Hendy [email protected] said on June 29th, 2010 at 10:06 pm

    This formula has me very skeptical. It does sound appealing, at first, to pay somebody some money to teach you how to sell a product; but to go to conference seems a little over the top. In fact, it sounds like the conference head is implementing his the formula on you (according to the steps you posted) However, what do i know. I hope you do make your millions. I check out the link u post too. i didnt have time to finish watching the guys video but, it sounds the same. lol “plug and play

  9. thatguywiththehat said on June 29th, 2010 at 10:43 pm

    That Frank guys system sounds almost too good to be true. I’ve been thinking about trying to bust into this whole mess of internet money for years now. But I want to see your reaction to it after you buy it before I make any decision, because you know what they say about something that’s too good to be true right?

    My only beef is that I need to come up with a product, I’mm not that creative or anything and I’m sure that alot of people arein the same boat as I am. Tell Frank he should create a system where we don’t have to come up with our own product LOL πŸ™‚

  10. purposeinc said on June 29th, 2010 at 11:22 pm

    Product Launch Formula is from Jeff Walker. I paid my $2k this morning, and I could not be happier. The first lesson was on exactly what you were discussing, how to find a product.

    Honestly, with all of this stuff, guys like me who work their ass’s off night and day will get tremendous value out of this. Like I said, the promo stuff made me over $2k already. If you are lazy, and won’t work day and night on it, forget it. If you are hungry, energetic and work hard, I can’t see how you couldn’t do well off of his materials. Of course, mileage may vary, you might waste your money, but if you work hard I doubt it.

  11. deathbychicken6 said on June 30th, 2010 at 4:51 am

    Im always a bit leary when it comes to these money making “opportunities” and this one is no different. Honestly, I would never trust my hard-earned cash to programs such as this that could provide less than desireable results or even no results at all. I got sucked into this crap before and I payed dearly for it, also, I have to point out the many typos in this article, very badly written…

  12. megansheart89 said on June 30th, 2010 at 4:57 pm

    I think that is really interesting. I didn’t know that the big internet guys all got together and actually talk this kind of thing over. I see that the basic formula for launching is pretty simple, but not easy. If I had money I would consider buying it.

  13. purposeinc said on June 30th, 2010 at 5:00 pm

    Yes, it is a little bit of a benign mafia behind the scenes. They are all actually incredibly good people who help each other, and members of their respective groups tremendously.

    The formula is very simple, and honestly just by studying their launches and copying them, you can make money. If you are smart enough to do that, you are also smart enough to buy it to get the thousands of details you might never have known about.

  14. JOHNRESA said on June 30th, 2010 at 5:16 pm

    I would buy the Product Launch formula if there was a particular product I was trying to market. I understand about no coupon codes because everyone should know by now you have to spend money to make money. This group of people seem like they are successful and it is great that they are willing to share their secrets to success to others so that they can become just as successful. It is also interesting to know all the big internet guys use some of the same methods to help them make money.

  15. Blue Mountain Chalet Rental said on June 30th, 2010 at 11:30 pm

    I am still not convinced to buy this formula. Please convince me =)

  16. Alice said on July 1st, 2010 at 5:38 am

    This is an interesting concept, but as with a lot of the other comments, I’m skeptical. This just screams “scam.” As I said, it’s an interesting concept, but really? It doesn’t have to be that expensive and it would probably be better if there was more than just a video available and a summary of what you get. The voice on the video also seems cocky. Tone it down a bit and you might get more people interested. Maybe displaying some actual proof that this isn’t a scam would also help. Either way, I’m not convinced and I wouldn’t waste my money on this.

  17. purposeinc said on July 1st, 2010 at 1:21 pm

    LOL, well I think he is pretty good at following his own material, as he has almost sold out in just the past few days.

    I am also already deep into the course and have easily gotten my $2,000 of value out of it.

    One thing to remember is if the course is too inexpensive, then too many people get access to it, and then the owners lose their advantage. I actually wish it had been double the cost.

  18. CoHurd Productions said on July 1st, 2010 at 2:18 pm

    This Product Launch Formula 3.0 by Jeff Walker is an awesome marketing strategy to inprove revenue. I am very interested in investing in this for my companies benefit. Launching a new product can be very hard work and I believe that this formula will take away all the guess work. I can’t wait!!!!!

  19. CoHurd Productions said on July 1st, 2010 at 2:22 pm

    I most say I agree with it’s a great idea and a for sure money maker. @CoHurd Productions:

  20. Sally Lewis said on July 1st, 2010 at 3:20 pm

    I have my doubts.The formula sounds a bit ”too good to be true”and so does the video.I wouldn’t dare to invest my own money.It’s an interesting article.I guess only time will tell.

  21. Quirkinit said on July 9th, 2010 at 9:45 am

    The information given in this blog is very helpful to anyone who is trying to launch their own product. This has really motivated me to get started! Thanks!

  22. Marc said on July 9th, 2010 at 11:11 pm

    Wow one of those kinds formulas, Yikes. If alarms aren’t going off in your head you must be def. TGTBT.

  23. SnowBall said on July 13th, 2010 at 10:30 am

    Are you kidding? You made enough from the free materials to pay for the product? It works in both your favors, huh? Jeff’s not losing money from disclosing that information, he’s actually in the the end making MORE money from the free materials because it allows you to buy his product. No one loses in this businesses, everyone wins. I love it.

  24. […] is my initial impression of Jeff Walkers Product Launch Blueprint of his Product Launch […]

What do you think? Join the discussion...
How do I change my avatar?
Go to and upload your preferred avatar.