dk or Purpose Inc Appeared In:

January 29 2010

Facebook Presentation now on

Written by / Posted in facebook / 8 Comments

For me personally the talk I did at Affiliate Summit on Facebook Advertising, was a big deal for me.

From stage I estimated there were about 250 people, plus those standing in the back.

I was told that they were actually turning people away at the door because we were overfilled.

It was an amazing experience.

The anticipation before the event for both speakers and attendees was high because of the big controversy, so I was excited to see what happened.

The acoustics were a bit odd and the speakers had a bit of difficulty hearing the audience’s questions.  Lyndon Reid said the audience could hear just fine. The lesson learned was to get in there an hour early and do a sound check, or I should have invited the questioners up on stage with us. Will do that from now on.

No guns or knives showed up at the session which was also a big plus!

When I looked at the audience I saw John Chow (must read his disclosure) and Tim Ash, the conversion guru, who are both heroes of mine. Tim has the Conversion Conference. promotion code – CCW503. Tim is THE expert on conversion. I expect some real heavy hitters both speaking and attending.

The honest truth is that a lot of people who speak at other conferences are not necessarily the ones with the most experience, or expertise.

At Affiliate Summit I was in the company of some extremely heavy hitters which were,

1. Alex Schultz who I call an executive at facebook but he keeps saying he is not one.

Alex was/is an affiliate marketer, heads up a huge part of facebooks advertising area, is a brilliant individual, and is extremely influential at facebook, and can teach you how to make a paper helicopter as well as a Burning Smurf (you will die with this one, and no-one will be responsible but you!).

2. Mark Colacioppo of Globalizer. Mark is one of the people I most trust in the affiliate industry. He runs a legitimate company, with some good offers one can make a little money off of, and in my dealings with him has been generous and honest. If you want to play with some of his offers you can try to sign up here to be a Globalizer Affiliate. (No promises you will be accepted.)

3. Shoemoney. Do I even need to mention who he is? OK, so go get on the shoemoney system waiting list already would ya? Eventually we all will be signed up so you might a well do it now! Jeremy initially stepped down from the panel due to, well, you probably already know! I begged him and begged him, and he finally agreed to go back on the panel. This was great for me because having him sit next to me both gave me more credibility, and he also drew any projectiles from the audience.

4. Me dk

5. Markus Frind who started plenty of fish. According to his bio, his dating site gets over 100 million visitors per month. That is over a hundred more visitors than purposeinc gets each month. I had never met Marcus, but heard about him during the controversy and wanted to form an opinion myself. First off here is Marcus’s blog. Sitting next to me on stage, Marcus and I shared a microphone and he appeared extremely polite, and pleasant pleasant. I got to meet a handful of his staff including his right hand, one of the main programmers of his site, and some of the regular workers. Everyone was very nice, and had nice things to say about Marcus. I also heard from a very, very credible source that they thought Marcus was a genius with social media. Well obviously! Look forward to getting to know him better in the future. Marcus also turned out to be an excellent photographer at a moment that was one in a million.

Alex speaking, Mark, Jeremy, dk, and the teacher looking on. Photo Credit - Marcus Frind

Alex speaking, Mark, Jeremy, dk, and the teacher looking on. Photo Credit - Markus Frind

Because the pack I spoke with was so high caliber, I brought with me a presentation to help level the playing field a little.

I honestly had no idea how it would be received.

I managed to get the audience to laugh repeatedly, which I was very proud of. I even got some fairly strong applause after my talk.

I have received a dozen or so requests for the presentation, and John Chow has been gracious enough to post it on his blog. To top off the honor of being on that panel, was the honor of having my presentation posted on Johns blog. I have wanted to meet John literally for years and met him for the first time at Affiliate Summit. Very approachable, fine individual.

Here is the facebook advertising presentation if you would like to see it.

  1. purposeinc said on January 29th, 2010 at 7:28 am

    O.K. So I know it is totally uncool to be the first commenter on your own blog post, but that picture of me, shoemoney, Mark, Alex speaking and the moderator looking at what we are doing, all shot by Marcus Frind while the whole audience is watching is fricking hilarious and has me ROFL! Great pic Marcus! Glad I read my blog!

  2. mike said on January 29th, 2010 at 7:44 am

    Great neckless on shoemoney.

    Last picture with John Chow: that doesn’t seem too comfortable. The bear might bite!

    Congrats on both presentation at Affiliate Summit and the guest post at John Chow’s blog.

  3. Khoa said on January 29th, 2010 at 9:55 am

    Just read the johnchow post and you sir, are a split-testing maniac! I’ve never even gone to that extent and was still awesomely profitable with FB…now the money is going to skyrocket. Going to buy you some drinks at Ad-Tech…err actually maybe you can get the drinks and I’ll pay for em haha.

  4. Eric Itzkowitz said on January 29th, 2010 at 4:44 pm

    DK, I left a reply for you over on Chow’s site, but in case you don’t see it… I asked if you guys planned to to call tracking? Also, I am doing something pretty simple for my BJJ instructor and it’s working pretty well. Funny enough, Shawn (Robert’s buddy)–hopefully spelled name right–told me about a promotional offer that he learned of from an old-skool marital arts guy. Happy to share the promo with you. Hit me up!

  5. Travis said on February 1st, 2010 at 10:17 am

    I read your presentation over at John Chow’s blog yesterday or maybe the day before. I have to admit, it helped me a ton seeing a real example for how someone else really tests their Ads on Facebook. I realize now when I was playing around I probably just didn’t stay in the game long enough to really make it work out in my favor, but you seem to be doing quite well. Good job! Thanks for the great information!

  6. purposeinc said on February 1st, 2010 at 1:14 pm

    We just hit a major home run this year with facebook advertising. It took me a YEAR to crack the code on this one!

  7. PPC Icon said on March 3rd, 2010 at 3:20 pm

    Thanks for the headsup about the video on JC 🙂

  8. SnowBall said on July 17th, 2010 at 4:31 pm

    That is so cool, to be able to sit in front of so many people and talk about something you are an expert in and impart your valuable knowledge. Facebook is really the next big thing, or IS would be more like it. There seems to be a vast number of opportunities within, and you are at the forefront! I bet you will be invited back too, as Facebook will most likely continue to keep evolving and becoming better and better over the years.

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