dk or Purpose Inc Appeared In:

August 14 2009

twitter value for small local business

Written by / Posted in pubcon poker tournament / 3 Comments

I am a twitter user as purposeinc, occasionaly tweet, am proud of my 454 followers vs. the 221 people I am following, but haven’t used it to try to really make money yet. For me, like most internet marketing it is a big game, and fun, sometimes the good money rolls in, but mostly I like making big changes and helping people and companies out.

I was over at David Brim’s internet business blog, catching up on what he is up to, and came across his article on twitter 101 guide for business. It made for a good read.

Once of the concepts he brought up, and I have heard this from some of the huge companies that I have consulted for, is simply the concepts of watching for your industry or company to be mentioned. I looooove, doing reputation management on the internet, otherwise known as squashing a$$h:)les, and after watching some of Shoe’s tricks on reputation management have become a huge fan of it, and quite skillful, inventing many of my own highly effective tricks 😉 (Ping me if you need some high end help on this!)

So, as many of you know I crack a lot of backs each day, and am constantly testing different online marketing for my chiropractic office. I’ve even had patients now, with no training, get hired to become full time twitter users for companies. To top it off, this week I got a call from Jeremy Hermanns, internet marketer to the stars,  needing a little assistance with a project for one of his A-list celeb clients that involved twitter. Now this really got me thinking about twitter!

I know people are getting a ton of followers, but what can the blue whale do for a chiropractic office? So I went to and searched for chiropractic to find the thousands of tweets per day that would involve chiropractic. Of course the first thing I find is Michaels account @chiropractic so I scrolled down to see what else I could see.

During the past day, in all of twitterland, there were only a few mentions I could find of chiropractic that seemed natural by people discussing it. The majority of them were twitter spam of the kind that I would imediately unfollow the guy.

When we heard Gary V. of wine library spoke at the Elite Retreat we watched him create content like a madman. No kidding, minutes after his talk, he was answering e-mails, twittering, and online with his masses. He told us that quantity of content, and truth in content to him were far, far more important than making sure each post was perfect before letting it loose.

In fact when I read some of the celebs twitters, you can tell they are written by someone else. On the other hand, I love seeing someone twitter where you can tell it is the real person, with all of their quirks, flaws and opinions. Can that make a small business money? Let’s see what we can cook up. Can a local chiropractic office, scan twitter for all the tweets of locals with back pain looking for a chiropractor these days? Not yet. But blink our eyes and the world will change again!

  1. Jeremy said on August 14th, 2009 at 1:47 pm

    In fact we were able to achieve 1900+ new Fans! in 6 hours 🙂 Rock on…

  2. dk said on August 14th, 2009 at 1:55 pm

    I only wish we could disclose who the celeb was and the whole story!

  3. SnowBall said on July 17th, 2010 at 12:33 am

    yeah, I want to know about the celebrity. I’ve been reading lindsay lohan’s twitter(don’t ask me why) and am wondering if she is actually writing all of that or if it’s one of her minions. It’s true, when someone else is writing you can tell the difference. If it’s too perfect, it looks too much like a well put together ad. Thats a good observation.

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