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August 8 2014

Facebook and Pho

Written by / Posted in facebook advertising / 0 Comment

I just sat down at a new Vietnamese place in San Diego. LOL, now their yelp review will rank well in Google, and they will never know why!

The place is awesome, just opened 3 months ago.

I was talking to the owner about Facebook ads. 5 Minutes later I had an add up and running to his facebook page.

Such a powerful technology. I don’t think any of us have even begun to grasp the power of this thing.

I am proud to have been part of it since the very early days of facebook advertising. (Even though Harrison Gevirtz literally beat me by years at the age of 15!)

Welcome people who live in the Zip, are between the ages of 30 and 45! Enjoy your dinner! :)

June 10 2010

Facebooks Most Popular Keywords

Short post.

Brand New Fresh Data.

Here are the 597 most commonly found keywords on facebook.

The number of peoples accounts who have those keywords is the number next to it.

Congratulations to President Obama on being #1, shoot me an e-mail when you see this, I’d love to help :)

Make sure to get on my facebook advertising e-mail list here so you always get the up to the latest info on facebook advertising.

| Barack Obama                              | 10301335 |
| Pizza                                               |  9720680 |
| House                                               |  9502293 |
| Music                                               |  9072848 |
| Simpsons                                            |  8948958 |
| Family Guy                                          |  8411748 |
| Sleeping                                            |  7821784 |
| Chocolate                                           |  7505349 |
| 2008                                                |  6337348 |
| Grey’s Anatomy                                      |  6175846 |
| Dormir                                              |  6086160 |
| Reading                                             |  5736442 |
| society                                             |  5577423 |
| Liberal                                             |  5558169 |
| Robot Bot Or Crawler                                |  5510805 |
| Nokia 9500                                          |  5476397 |
| Friends                                             |  5455237 |
| Harry Potter                                        |  5442225 |
| Movies                                              |  5153060 |
| Twilight                                            |  5124664 |
| School                                              |  5052908 |
| McDonalds                                           |  5016996 |
| The Beach                                           |  4940967 |
| Guinness                                            |  4918610 |
| Converse                                            |  4818329 |
| Csi                                                 |  4749373 |
| Sex                                                 |  4684342 |
| Coca-Cola                                           |  4670497 |
| Nutella                                             |  4522856 |
| Football                                            |  4517431 |
| Sleep                                               |  4221210 |
| Country                                             |  4061565 |
| Click                                               |  3922599 |
| Rock                                                |  3849911 |
| Lost                                                |  3758635 |
| Shopping                                            |  3742163 |
| Sports                                              |  3736982 |
| Tattoos                                             |  3682951 |
| Laughing                                            |  3670531 |
| Starbucks                                           |  3647641 |
| The Color Purple                                    |  3642917 |
| I Need Vacation                                     |  3617068 |
| Lord Of The Rings                                   |  3585601 |
| Michael                                             |  3572497 |
| Photography                                         |  3552383 |
| Fresh Prince                                        |  3522281 |
| Heroes                                              |  3489745 |
| Scrubs                                              |  3474784 |
| Bob Marley                                          |  3472426 |
| American Beauty                                     |  3319158 |
| Conservative                                        |  3278381 |
| The Office                                          |  3253338 |
| The Beatles                                         |  3217182 |
| Park                                                |  3205983 |
| Art                                                 |  3205335 |
| Etc.                                                |  3187388 |
| Basketball                                          |  3184068 |
| Dancing                                             |  3165901 |
| Numbers                                             |  3136235 |
| Adidas                                              |  3110671 |
| The Notebook                                        |  3100418 |
| R&b                                                 |  3095404 |
| Cooking                                             |  3093012 |
| Will Smith                                          |  3064873 |
| Messenger                                           |  3061079 |
| Red Hot Chili Peppers                               |  3060295 |
| Swimming                                            |  3058613 |
| South Park                                          |  3039963 |
| Summer                                              |  3038417 |
| Desperate Housewives                                |  3029504 |
| Medical Comedy                                      |  3024885 |
| 24                                                  |  2956885 |
| Ice Cream                                           |  2921163 |
| Teen Drama                                          |  2918384 |
| Hillsong United                                     |  2854773 |
| The Bible                                           |  2827740 |
| Texas Holdem Poker                                  |  2826905 |
| Spongebob                                           |  2815293 |
| Hanging Out With Friends                            |  2789100 |
| DJ                                                  |  2777448 |
| Prison Break                                        |  2775268 |
| Rain                                                |  2762933 |
| Moderate                                            |  2740718 |
| Camping                                             |  2734648 |
| Coldplay                                            |  2731872 |
| Tranxcode Mercury Web Gateway                       |  2729342 |
| Tranxcode                                           |  2729342 |
| Soccer                                              |  2696076 |
| Mafia Wars Stone Cold Pimps                         |  2687401 |
| Flipping Pillow Over Get Cold Side                  |  2659740 |
| my mother                                           |  2654741 |
| The Dark Knight                                     |  2650472 |
| Band                                                |  2639798 |
| Rip Michael Jackson We Miss You                     |  2578330 |
| Saving Private Ryan                                 |  2568177 |
| Animal Farm                                         |  2566545 |
| Uk                                                  |  2494907 |
| Jesus                                               |  2492567 |
| Massages                                            |  2491594 |
| Travel                                              |  2490985 |
| Skittles                                            |  2489387 |
| Cristiano Ronaldo                                   |  2476175 |
| Rap                                                 |  2449422 |
| Martin                                              |  2446291 |
| Memory                                              |  2446287 |
| Youtube                                             |  2446285 |
| Elementary                                          |  2437005 |
| Pringles                                            |  2415671 |
| Amazing Race                                        |  2408653 |
| Vin Diesel                                          |  2408574 |
| Vampire Weekend                                     |  2403592 |
| The American President                              |  2399043 |
| I Really Hate Slow Computers                        |  2392465 |
| 80′s                                                |  2373952 |
| Gossip Girl                                         |  2360101 |
| James                                               |  2346707 |
| Ncis                                                |  2344506 |
| Christian                                           |  2336105 |
| Linkin Park                                         |  2333313 |
| Edward Cullen                                       |  2325284 |
| Women                                               |  2323489 |
| Peace                                               |  2317453 |
| Ferrero Rocher                                      |  2305726 |
| Queen                                               |  2265951 |
| Traveling                                           |  2255800 |
| Musica                                              |  2254108 |
| Oreos                                               |  2242162 |
| Yo Raye La Mesa Del Colegio                         |  2241860 |
| Nike                                                |  2240899 |
| Hip Hop                                             |  2237424 |
| Metallica                                           |  2236779 |
| Adam Sandler                                        |  2214902 |
| Family                                              |  2208097 |
| Work                                                |  2180570 |
| I Weekend                                           |  2170091 |
| Texting                                             |  2167040 |
| Pink                                                |  2157162 |
| Johnny Cash                                         |  2151862 |
| Farmville Cows                                      |  2149411 |
| Staying Up Late                                     |  2146255 |
| Titanic                                             |  2137085 |
| Bbq’s                                               |  2130600 |
| June                                                |  2127478 |
| American Idol                                       |  2125529 |
| Water                                               |  2120389 |
| Cuddling                                            |  2110469 |
| Two And A Half Men                                  |  2075984 |
| 300                                                 |  2074101 |
| International Relations                             |  2072016 |
| MC’ing                                              |  2064004 |
| Star Wars                                           |  2048234 |
| Dirty Dancing                                       |  2044556 |
| Ex                                                  |  2041550 |
| George                                              |  2041385 |
| Paris                                               |  2040551 |
| Money                                               |  2033265 |
| Pirates Of The Caribbean                            |  2027061 |
| America’s Next Top Model                            |  2019874 |
| The Postal Service                                  |  2010460 |
| Twilight series                                     |  2006535 |
| Radio                                               |  1995642 |
| 12                                                  |  1995006 |
| Wentworth Miller                                    |  1978217 |
| Jack                                                |  1970905 |
| Gad Elmaleh                                         |  1961988 |
| Jazz                                                |  1961729 |
| Ac/dc                                               |  1954694 |
| Network                                             |  1948485 |
| Addicted                                            |  1946373 |
| Guns N’ Roses                                       |  1943135 |
| Hangover                                            |  1940441 |
| Text Messages                                       |  1938217 |
| Lil Wayne                                           |  1928811 |
| Pop                                                 |  1924199 |
| Chocolate Chip Cookies                              |  1922681 |
| The National                                        |  1918678 |
| Kinder Surprise                                     |  1917987 |
| America                                             |  1909552 |
| Prince                                              |  1909041 |
| Democratic Party                                    |  1906253 |
| Poker                                               |  1904291 |
| Golf                                                |  1895777 |
| Three Amigos                                        |  1895247 |
| Victoria’s Secret                                   |  1890360 |
| Sarcasm                                             |  1887463 |
| Pink Floyd                                          |  1877760 |
| Empire Records                                      |  1876265 |
| Forrest Gump                                        |  1867806 |
| Taylor Swift                                        |  1862052 |
| Canada                                              |  1857179 |
| Disney                                              |  1856180 |
| Green                                               |  1854129 |
| Mtv                                                 |  1850028 |
| Tennis                                              |  1846851 |
| Sushi                                               |  1845347 |
| Walking                                             |  1843598 |
| Michael Phelps                                      |  1842461 |
| Gym                                                 |  1833401 |
| Johnny Depp                                         |  1832447 |
| Jay-z                                               |  1827488 |
| Primary School                                      |  1813797 |
| Gardening                                           |  1809514 |
| Relaxing                                            |  1809448 |
| God                                                 |  1809261 |
| The Hills                                           |  1803662 |
| Bob                                                 |  1802822 |
| Student                                             |  1795530 |
| Fishing                                             |  1794965 |
| Friends TV Series                                   |  1791606 |
| Fight Club                                          |  1791399 |
| Family Guy                                          |  1790374 |
| Sex And The City                                    |  1779297 |
| That 70′s Show                                      |  1770012 |
| Texas                                               |  1739506 |
| The Ellen Degeneres Show                            |  1735353 |
| Hiking                                              |  1731479 |
| The Killers                                         |  1728578 |
| Peanut Butter                                       |  1724317 |
| Children                                            |  1724081 |
| Shrek                                               |  1723043 |
| U2                                                  |  1717307 |
| Singing                                             |  1716034 |
| Led Zeppelin                                        |  1707637 |
| 4 Brothers                                          |  1705047 |
| Air                                                 |  1696953 |
| Music                                               |  1691551 |
| The Secret                                          |  1687281 |
| Top Gear                                            |  1681203 |
| 50                                                  |  1681174 |
| Chocolate Milk                                      |  1675776 |
| Live Messenger                                      |  1675750 |
| Baseball                                            |  1665582 |
| Running                                             |  1657494 |
| Guitar                                              |  1650378 |
| The Godfather                                       |  1642830 |
| Criminal Minds                                      |  1641300 |
| Video Games                                         |  1636479 |
| Rihanna                                             |  1636198 |
| Justin Timberlake                                   |  1623809 |
| Piercings                                           |  1620054 |
| Tattoo Piercing                                     |  1616017 |
| Napoleon Dynamite                                   |  1610548 |
| Grey’s Anatomy                                      |  1608065 |
| Blue                                                |  1605354 |
| Shoes                                               |  1586897 |
| Pulp Fiction                                        |  1565281 |
| Kings Of Leon                                       |  1564188 |
| Cream                                               |  1563766 |
| Vodka                                               |  1562780 |
| Mario                                               |  1561043 |
| English                                             |  1559779 |
| Partying                                            |  1559675 |
| iPhone                                              |  1553359 |
| Dogs                                                |  1549043 |
| History                                             |  1547343 |
| Jack Johnson                                        |  1546664 |
| One Tree Hill                                       |  1542031 |
| Hockey                                              |  1540738 |
| Cookie Dough                                        |  1539330 |
| Mafia                                               |  1539024 |
| Radiohead                                           |  1534195 |
| Cadbury                                             |  1530261 |
| Tom And Jerry                                       |  1521812 |
| Crew                                                |  1510857 |
| Heath Ledger                                        |  1510074 |
| Ipods                                               |  1507731 |
| Republican Party                                    |  1506272 |
| Musique                                             |  1503955 |
| Farmville Sheep                                     |  1501705 |
| Mafia Wars                                          |  1497368 |
| Boondock Saints                                     |  1496454 |
| Volleyball                                          |  1492256 |
| Current Events                                      |  1491548 |
| The Dead                                            |  1491062 |
| Cafe Tacuba                                         |  1490894 |
| Dirty Jobs                                          |  1483193 |
| Homework                                            |  1482007 |
| Kinder Bueno                                        |  1481647 |
| Jackass                                             |  1479370 |
| Broken Social Scene                                 |  1475391 |
| Random Laughter When Remembering Something          |  1471240 |
| Tim                                                 |  1470668 |
| Hugs                                                |  1468999 |
| Cars                                                |  1468287 |
| Strawberries                                        |  1467307 |
| Zara                                                |  1467202 |
| Chicago                                             |  1463584 |
| Sport                                               |  1461694 |
| Australia                                           |  1460565 |
| None                                                |  1459990 |
| Seinfeld                                            |  1452562 |
| Film                                                |  1443610 |
| Shawshank Redemption                                |  1443059 |
| I Love Music                                        |  1440145 |
| Earth                                               |  1440075 |
| Street                                              |  1438795 |
| Community Service                                   |  1437717 |
| Discuter La Nuit Avant De Dormir                    |  1434750 |
| Books                                               |  1428217 |
| Dexter                                              |  1427593 |
| Los Simpson                                         |  1425477 |
| Colombia                                            |  1421930 |
| A Prayer For Owen Meany                             |  1421917 |
| Will And Grace                                      |  1418110 |
| I Hate Cigarette                                    |  1413607 |
| Lu                                                  |  1409968 |
| vin                                                 |  1406388 |
| Depeche Mode                                        |  1405908 |
| Lady Gaga                                           |  1404588 |
| Bush                                                |  1395988 |
| Camp                                                |  1395490 |
| The Police                                          |  1394537 |
| Youth Group                                         |  1393216 |
| Magazine                                            |  1391347 |
| How I Met Your Mother                               |  1390693 |
| Candy                                               |  1389107 |
| Christ                                              |  1388447 |
| Pray                                                |  1388238 |
| Parties                                             |  1388079 |
| Fast And The Furious                                |  1381288 |
| Laughing When Someone Falls                         |  1380708 |
| Design                                              |  1380302 |
| Skins                                               |  1378150 |
| Subway                                              |  1377475 |
| 5 Gum                                               |  1377403 |
| Summer Nights                                       |  1371324 |
| Metal                                               |  1368862 |
| Brownies                                            |  1366067 |
| Faire La Fête                                      |  1365549 |
| Summertime                                          |  1355971 |
| Gum                                                 |  1355225 |
| Law                                                 |  1352014 |
| Joker                                               |  1347216 |
| Gladiator                                           |  1347095 |
| Keith Urban                                         |  1347007 |
| Pool                                                |  1346751 |
| Elementary School                                   |  1344985 |
| Red Bull                                            |  1344061 |
| Maltesers                                           |  1342287 |
| Chile                                               |  1337055 |
| Futurama                                            |  1336606 |
| Scarface                                            |  1333965 |
| Ali                                                 |  1330429 |
| Windows Live Messenger                              |  1327969 |
| Avril Lavigne                                       |  1324596 |
| Tea                                                 |  1320018 |
| Watching Movies                                     |  1319163 |
| Fashion                                             |  1318837 |
| The Matrix                                          |  1317049 |
| Les Bisoux Dans Le Cou                              |  1312546 |
| I Want Sleep5 More Minutes                          |  1312338 |
| Galatasaray                                         |  1310929 |
| Frank Sinatra                                       |  1310699 |
| Body                                                |  1308578 |
| Oasis                                               |  1303084 |
| KFC                                                 |  1297159 |
| The Lake                                            |  1296193 |
| Chicken                                             |  1295302 |
| Classic Rock                                        |  1294893 |
| Eric Clapton                                        |  1288970 |
| iTunes                                              |  1288396 |
| Eminem                                              |  1286386 |
| Muse                                                |  1281197 |
| Wayne                                               |  1279857 |
| Reeses                                              |  1278825 |
| Hitchhiker’s Guide To The Galaxy                    |  1276815 |
| Chuck                                               |  1276423 |
| Bubblewrap                                          |  1273007 |
| Transformers                                        |  1270850 |
| Arrested Development                                |  1270045 |
| Kanye West                                          |  1267750 |
| Jonas Brothers                                      |  1265906 |
| Star Trek                                           |  1265877 |
| Homer Simpson                                       |  1264777 |
| Cookies                                             |  1261145 |
| Curly Fries                                         |  1260834 |
| Hannah Montana                                      |  1259425 |
| The Island                                          |  1259017 |
| Estoy Contra El Maltrato Animal                     |  1257220 |
| Writing                                             |  1257063 |
| Rugby                                               |  1256137 |
| Laughing Until It Hurts You Cant Breathe            |  1252570 |
| Reggae                                              |  1251322 |
| Alternative                                         |  1251056 |
| I Love My Mom                                       |  1250932 |
| Animals                                             |  1250651 |
| I Use My Cell Phone See In Dark                     |  1250050 |
| I Hate Stuck Up Bitches                             |  1245010 |
| I Hate Waking Up In Morning                         |  1243450 |
| Les Musiques Qui Nous Rappellent Des Bons Moments   |  1229320 |
| Hot Showers                                         |  1229252 |
| The Stig                                            |  1228500 |
| Foo Fighters                                        |  1227483 |
| 21                                                  |  1222112 |
| Campaign                                            |  1211921 |
| Homer                                               |  1209796 |
| Jason Mraz                                          |  1208441 |
| Action                                              |  1207763 |
| Dance                                               |  1205918 |
| Ultimate                                            |  1203658 |
| Fresh                                               |  1203502 |
| Jr.                                                 |  1202908 |
| Les Amis ça Se Compte Sur Les Doigts De La Mains   |  1201170 |
| Hero                                                |  1200986 |
| The Doors                                           |  1200918 |
| Entourage                                           |  1200211 |
| Apple                                               |  1197860 |
| Chillin                                             |  1197128 |
| Nirvana                                             |  1195974 |
| Comedy                                              |  1184802 |
| Make Dont Like Button On Facebook                   |  1183660 |
| Cook                                                |  1182647 |
| California                                          |  1182462 |
| Rocks                                               |  1177405 |
| The Cure                                            |  1177170 |
| Susan Boyle                                         |  1175490 |
| The Academy Is                                      |  1173848 |
| Ii                                                  |  1170387 |
| Mr. Bean                                            |  1170221 |
| American Pie                                        |  1167385 |
| Dream                                               |  1167014 |
| Mojito                                              |  1165767 |
| Justice                                             |  1164511 |
| I Hate Battery Low                                  |  1163109 |
| 5 Minuti E Arrivo In Realtà Sono Ancora In Mutande |  1161385 |
| Death                                               |  1153221 |
| McFlurry                                            |  1152599 |
| Nickelback                                          |  1152598 |
| Millions                                            |  1151201 |
| Ice Crеam                                          |  1150614 |
| Galletas De La Fortuna                              |  1149998 |
| Law And Order                                       |  1144641 |
| Snowboarding                                        |  1144496 |
| Legend                                              |  1144111 |
| Colors                                              |  1141717 |
| Boston                                              |  1139928 |
| Puma                                                |  1135611 |
| The Stand                                           |  1132329 |
| Sunshine                                            |  1131762 |
| Vacances                                            |  1131623 |
| Soul                                                |  1125667 |
| Entertainment                                       |  1124993 |
| ?1115167 |
| Yo También Me He Quedado Dormido En El Sofa        |  1113190 |
| Bones                                               |  1112458 |
| Hearts                                              |  1112365 |
| T.i.                                                |  1110862 |
| Batman: The Dark Knight                             |  1109680 |
| Light                                               |  1109364 |
| Middle School                                       |  1106204 |
| Wedding Crashers                                    |  1105716 |
| Grease                                              |  1102671 |
| Dark                                                |  1101741 |
| Alicia Keys                                         |  1098223 |
| Cake                                                |  1098116 |
| Apple Students                                      |  1097287 |
| Animales                                            |  1096489 |
| Foundation                                          |  1094313 |
| Survivor                                            |  1094060 |
| Israel                                              |  1087175 |
| The Saint                                           |  1086238 |
| Toblerone                                           |  1085447 |
| Spring                                              |  1080934 |
| Xd                                                  |  1080642 |
| The Who                                             |  1076302 |
| Rayban                                              |  1072752 |
| Working Out                                         |  1072268 |
| Jordan                                              |  1072220 |
| And Many More                                       |  1071753 |
| East Of Eden                                        |  1066709 |
| Lee Evans                                           |  1065125 |
| Pretty Much Anything                                |  1063773 |
| Jessica                                             |  1063419 |
| Teacher                                             |  1062998 |
| Mythbusters                                         |  1062571 |
| Britney Spears                                      |  1061576 |
| Daniel                                              |  1059955 |
| Apollo 13                                           |  1058148 |
| Anchorman                                           |  1056864 |
| Mon Lit                                             |  1056507 |
| Playboy                                             |  1056464 |
| Akon                                                |  1056411 |
| Italia                                              |  1056296 |
| Smallville                                          |  1054007 |
| Aerosmith                                           |  1053979 |
| Green Day                                           |  1049951 |
| A Walk To Remember                                  |  1048644 |
| Chris Brown                                         |  1046148 |
| Justin                                              |  1045817 |
| Roller Coasters                                     |  1043118 |
| War                                                 |  1041946 |
| Dormir Abrazados                                    |  1041836 |
| House M.d.                                          |  1041267 |
| Idol                                                |  1038337 |
| Sara                                                |  1036988 |
| Bob Dylan                                           |  1035269 |
| Paramore                                            |  1035134 |
| Manchester United                                   |  1034400 |
| Superbad                                            |  1033865 |
| France                                              |  1031274 |
| Amy Winehouse                                       |  1029171 |
| Anatomy                                             |  1028874 |
| Rolling Stones                                      |  1027483 |
| Batman                                              |  1027004 |
| Sid And Nancy                                       |  1026963 |
| Plage Soleil Pote Alcool Musique                    |  1021820 |
| Jeff Dunham                                         |  1014381 |
| 1111 Make Wish                                      |  1012417 |
| Third Eye Blind                                     |  1012264 |
| Roger Federer                                       |  1011338 |
| Classical                                           |  1010791 |
| Africa                                              |  1008350 |
| Punk                                                |  1008285 |
| Sleeping With One Leg Out Covers                    |  1006140 |
| Blow                                                |  1003912 |
| I Hate Stupid People                                |  1001638 |
| concert                                             |  1001385 |
| Finding Nemo                                        |  1001191 |
| Des Bisous Dans Le Cou                              |  1000146 |
| Listening To Music                                  |   999236 |
| Pride And Prejudice                                 |   998492 |
| senior tag                                          |   998344 |
| I Hate Private Number Calls                         |   998169 |
| My Cell Phone                                       |   998124 |
| Wisin Y Yandel                                      |   997172 |
| Slow Jams                                           |   996487 |
| Bonfires                                            |   992740 |
| The Notebook                                        |   992651 |
| Shop                                                |   992484 |
| Saw                                                 |   991938 |
| The Da Vinci Code                                   |   988690 |
| Smoking                                             |   988357 |
| Arts                                                |   988063 |
| Fall Out Boy                                        |   985991 |
| Nba                                                 |   985766 |
| Science                                             |   985710 |
| Blues                                               |   985462 |
| On Quune Vie Alors Il Faut En Profiter              |   984660 |
| John Mayer                                          |   984659 |
| Techno                                              |   983615 |
| The Restaurant at the End of the Universe           |   981965 |
| French                                              |   981387 |
| Biking                                              |   980920 |
| Leon                                                |   979958 |
| La Vida Es Una Sola Y Hay Qe Saber Disfrutarla      |   979940 |
| Ferrari                                             |   978588 |
| Getting Paid                                        |   978171 |
| Daft Punk                                           |   977785 |
| Nip/tuck                                            |   977559 |
| Jimmy Eat World                                     |   976453 |
| Ellen                                               |   976359 |
| Ipod                                                |   972430 |
| Eating                                              |   970913 |
| Theatre                                             |   970812 |
| Softball                                            |   968651 |
| My Cat                                              |   967160 |
| Ace Ventura                                         |   964378 |
| Csi Miami                                           |   963638 |
| Dave Matthews Band                                  |   962491 |
| Peter Griffin                                       |   961468 |
| Dane Cook                                           |   960587 |
| Milk                                                |   957322 |
| Evanescence                                         |   954274 |
| Friends                                             |   954042 |
| Flip Flops                                          |   953180 |
| Life Without Music Cant Exist                       |   952800 |
| Yo Tambien Le Debo Mucho Dios                       |   952220 |
| The Goonies                                         |   951331 |
| Pubs                                                |   951197 |
| Vino                                                |   950420 |
| Barcelona                                           |   949752 |
| Doug                                                |   948184 |
| Incubus                                             |   947028 |
| Doctor                                              |   943359 |
| Politics                                            |   943084 |
| Kings                                               |   942999 |
| Army                                                |   942747 |
| Gilmore Girls                                       |   941658 |
| Ray                                                 |   941358 |
| Maroon 5                                            |   939444 |
| Skiing                                              |   936696 |
| Media                                               |   935091 |
| Braveheart                                          |   934770 |
| Lacoste                                             |   934588 |
| I Love Sex                                          |   931607 |
| Travelling                                          |   929713 |
| Captain Blood                                       |   929527 |
| Se Me Olvido Lo Que Tenia Que Hacer                 |   929220 |
| England                                             |   928859 |
| Smiling                                             |   928789 |
| Singing In The Shower                               |   928061 |
| Simpsons                                            |   928013 |
| New York City                                       |   926012 |
| Nokia                                               |   925106 |
| Lamborghini                                         |   924700 |
| The River                                           |   924163 |
| Old School                                          |   923782 |

March 12 2010

Facebook Conversion Tracking is Here, at least for dk

I just got a beta invitation to facebooks conversion tracking. We have been clamoring for this for a while and now it’s here.

I literally just opened it up and will be testing it this weekend.

There is a new link in my facebook account, called tracking.

At first glance you fill in a tag name, you make this up, assign a category of the type of conversion, and then give it a value of what it is worth for you.

This generates a code that you paste just above the body tag on your landing page.

Then very simply, every time the page loads, it sends the data to facebook, and they record that as a conversion.

What this means is that you need to send the visitor to a page, after the conversion takes place, where you are going to put the code.

You can also track people through a sales path to figure out where you are losing them.

This paragraph fascinates me from the help PDF.

In your reports, if a converting user clicked on an ad associated with the tracking tag’s advertiser account, the conversion is attributed to the last ad the user clicked; if the convert- ing user never clicked on an associated ad but simply saw an associated ad, the conversion is attributed to the most recent ad the user saw. Note that reports may be delayed up to one day.

The phrase “if the converting user never clicked on an associated ad but simply saw an associated ad, the conversion is attributed….” implies to me that it is not going to track only click throughs which we are used to, but WILL TRACK VIEW- THROUGHS. A view through was first brought up to me by Marcus Frind. That is the concept of the user seeing the ad, but not actually clicking on it, and then googling or typing in your site later. My initial experiments on this without this new tracking did not show a result, but Markus Frind claims it is more significant that click throughs.

(hours later)

This actually is what this tool does. Unbelievable. Just when facebook advertising was getting figured out fairly well by a few of us, the game is on again. These new variables will require a much more sophisticated analysis, but will also allow for much more efficient spending of clicks.

This ties in again with the idea of the ultimate user experience.

It is also interesting that this coincided with facebook tightening up a little bit on some of the advertisers recently.

Lots to learn and lots to test in the upcoming days and weeks.

Stay posted!

March 10 2010

Long Term Value of Facebook Advertising Customers

Written by / Posted in facebook advertising / 9 Comments

This week I have been speaking to a new client who is interested in doing facebook advertising for their large online company. The usual questions come up, and I have been answering them.

In a world of affiliate marketers many companies think, “well we could just turn this over to affiliates and the affiliate can take the financial risk of covering the cost of clicks?”

It might work out, and it might not. Once you (or I in this case) have things going decently financially, the idea of risking large amounts of your capital for the possibility of making sales for another company, may not be that attractive.

A really important concept came up in my discussing ROI for the company. That is the concept of lifetime value of the customer. A good example of this is Travian. Travian is a game you play online where you get to build a village, raise sheep, build armies etc. etc.

When a customer signs up to play Travian I make around 2 bucks. It is free for the customer to sign up. Why in the hell would Travian pay me $2 plus what my affiliate company is getting when Travian doesn’t get a cent when the customer signs up? Well Travian knows that over time the customer will end up buying currency online so they can buy more sheep, or a wall around their town.

In my chiropractic office, the lifetime value of a customer is high, because we take extremely good care of them.

On the other hand if you are selling the customer something for free, but in the process tricking them into an illegal, or unethical monthly rebilling of their credit card then you may still be able to get a good ROI, but only because you are cheating the customer.

I predict that as we mature as a group of people marketing on the internet, and the customer becomes more savvy, we will be able to scam them less and less. (Thank God). This means that the real value will be by creating a lifetime relationship with the customer, and making your money off of them long term. This increases the value of the customer acquisition, and also increases what some of us are willing to pay for clicks. Facebook will dig this, because it increases the cost per click.

March 6 2010

New Facebook Advertising Cities and Towns

Written by / Posted in facebook advertising / 5 Comments

Up to now I could only target people living in San Diego and that was it. There were a few official cities in the San Diego area like Poway, that are their own city. But the Beverly Hills of San Diego, La Jolla, was dumped in with Barrio Logan, and San Ysidro, which are not exactly well..uhmm….not exactly the same demographics, and definitely not the same location.

Today facebook came out with vastly more cities.

If you are doing local it allows for vastly more targeting. Initially I believe this will decrease a bit of facebook income. The reason is that if you are marketing say for a local car wash that services a certain part of town, before this you would have had to target the whole town. This was a bit inefficient. But when I got it right, I could often turn it right side up anyways.

Now local marketers will be able to be much more efficient. They will not be showing impressions to users who are 10 miles across town and unlikely to use that local business. Overall I expect this to make the hot local areas like say Miami Beach, or Manhattan more expensive, but for local campaigns in these areas I expect to spend less to reach my converting target market.

Facebook has been experimenting with this for a while, but just rolled out a whole mess of cities. I predict there are probably a good 1,000 new cities added today, but I don’t know for sure.

Here are a couple of examples.

Previously in San Diego if you wanted to target La Jolla, (where my office is), or the part of town next door, Pacific Beach, both of which are neighborhoods but not cities, then you had to market to all of San Diego. Today it became possible to go after the specific neighborhoods.

It also used to be that you could only target Los Angles, which is massive, and now you can target neighborhood in L.A., like my home town Sun Valley (the auto wrecking capital of the world), and North Hollywood the neighborhood next door.

This option will take a while to become valuable. For example when I filled out my Facebook profile, La Jolla was not an option for me, only San Diego. It literally could take years for the majority of people to switch their profile to their local neighborhood instead of their greater city.

Until then I will be running ads both to the neighborhood, which will be more efficient, but smaller campaigns, and to the cities at large to generate larger volume.