Aaron is simply a genius in the area of SEO and Internet marketing. As far as I have been able to figure, Aaron manages and SEO’s a website that is around the second largest seller of tickets in the world. This includes everything from the Super Bowl to Madonna.

Aaron has an extremely popular blog, The Mad Hat, which I read regularly. It can be very, very funny.

I met Aaron when he played in my charity poker tournament last year at Pubcon. The next night I sat for hours listening to him spill SEO secrets at the bar at the Wynn. He has an advantage over a lot of us in doing SEO in that he has a massive amount of resources, coders, and designers, so is able to test many different things, that others of us would never have the resources to be able to test.

Aaron is a great overall guy who is wiling to share what he has learned about SEO. You probably already know how well respected he is, even before you read this.