Internet Events, Facebook Advertising, Internet Marketing and SEO

I used to be a lifeguard in Laguna beach. It was on one of the gnarliest beaches on the planet, Aliso. This was back before being in Laguna got you a spot on T.V. Almost did it as my career.

Fast forward to this morning. I was out surfing with Deuces in Cardiff. We were on our way out, and I spotted this little thing bobbing in a rip.

A rip is short for rip tide. This is when the water piles up close to shore from the waves bringing water in, and the water flows out like a river. It can travel as fast 10 miles per hour or so, often much faster than you can swim.

Well, as I got closer, I realized it was a little girl in the rip.

I got up about 10 feet away, not wanting to scare her, and asked her quietly, “Would you like to grab the end of my surfboard and have me pull you in.” She was totally chill, and said yes and nodded her head up and down.

Over the years, I personally have developed a bit of fear (sometimes downright strong fear) of being out far in the ocean. I was a bit further out than my comfort zone and now I had her as my responsibility too.

I started slowly toward shore, pulling her with me.

At one point, her mom made it out to where we were.

As we hit the zone where the waves were breaking I grabbed onto the little girls arm, and a few waves crashed on us.

Oddly enough, just as I was getting to dry sand, the lifeguards were coming on duty.

Mom was a little concerned, girl was totally chill. I made sure to tell the little girl how great she did in the waves, and how relaxed she was. I didn’t want her to start getting scared of the ocean, she just needs a little more training.

Fun first rescue of the summer. I am sure there will be more.

Odd afternoon

We, my wife and I, went to our usual hangout, Panakin next to Rancho Santa Fe.

On our way over we discussed that it has been pretty tough making money the past few years. Possible yes, but more difficult.

As we arrived, times, they are a changing. The old, one off movie theater just closed, as did the Italian restaurant as well as a few other businesses that had been here 20 years.

That was odd, right after our discussion.

Then I get my tea, and cup of ice to make my special ice tea i have there.

As I walk away from the counter, there are as I count them 7 people here.

This pleasant looking guy says, Hi? dk? David Klein?

I say yes.

He says, Paul Lemberg, I sent you an email yesterday.

Now both of us are truly surprised.

This aint La Jolla. La Jolla is a bustling town, full of internet marketers. This is a few miles up the road in Del Mar, where the houses are tens of millions of dollars, and you NEVER run into anyone you know.

Turns out that someone had told him about thinktank, and YESTERDAY he had emailed me the first time, introducing himself and asking for an invite.

Not even my “NetStalking” as Dan Ryan calls it even aproaches this level.

I have been going to this place for 20 years, and I have never run into anyone I knew here from the online or offline world.
Totally weird but cool.

We said hi, I found him on facebook and friended him.

I found his site, on coaching businesses. By the way this guy is a big shot, worked with Richard Branson, big companies, etc. etc.

Then I wrote this blog.

Now I am going to walk over and get to know him.

Hey, if you are in the neighborhood, stop by yourself.

I will be here for a few hours working on some thinktank stuff, and my new info product.

Love you guys.

Peace.

Thanks for all the questions about thinktank.

We will be sending out a survey real soon to make sure we nail it on the head again, so everyone is over satisfied, sunburned full, by the end of the three days.

Hang tight, and stay tuned.

This year, the La Jolla Chiropractic office that you all know and love just blew up. I also have been working like a dog on my first info product. It will be in the small business niche. Stay tuned.

So, prepare to be swooned by thinktank fun shizzle coming to you real soon.

Also,

Zac Johnson, my rock star buddy wrote the post below about his new book about flipping sites.
Zac is the shizzle on making money online.

Looking back over the past decade, it’s always been a thought in the back of my head to get more involved in web site flipping. There are so many people out there creating web sites and have such great ideas, but they don’t have the marketing mindset to take their site to the next level. The biggest disadvantage of getting involved in site flipping, is the annoying process of having to search out web sites, find the owner’s contact info then start to negotiate on a deal… it’s just a big hassle more than anything else.

Fortunately I wasn’t the only one seeing the need for an eBay type of site, that just focuses on domains and web sites. Then Flippa.com came out and has changed everything. With an extremely easy web site to use and navigate, it’s quickly become the world’s number one market place for selling web properties.

With that said, here are three dead simple reasons why you should be in the site flipping game.

1 – It’s Fast and Easy to Get Started

If you can eBay, then you can buy and sell web sites. I’ve seen web sites sell on Flippa for under $100 and domains are only $10 a piece to register. The entry level cost to get your feet wet is very low. As you start to get a grip on buying web sites, you will learn to fix up and monetize sites, then sell them for higher profits.

2 – Security & Support

One of the biggest problems with trying to buy web sites on your own, is that you don’t have a security blanket, or would need a lawyer to do all your legal work. This in itself would cost you a lot of time and money. Through Flippa, everything is already in place. With a feedback and trust rating system, users know who they are working with and all interaction between the buyer and seller is done through the site. Should there ever be a problem, Flippa has a record of all contacts. When it comes time for payment, Flippa is also setup with Paypal and Escrow payment options. Everything is in line to make each transaction smooth and satisfying for both customers.

3 – Huge Supply of Web Sites for Sale

With over 1,000 active daily listings on Flippa, how could you not find something that interests you? As the Flippa market place continues to grow, more web site owners are listing their properties for sale. Some listings have even been for Mark Zuckerberg’s originally FaceMash.com web site that he worked on while at Harvard! And yes… some site listings on Flippa have even gone on to sell for over $1,000,000!

Become a Web Site Flipping Master

It’s simple and easy to get started. All you need is to create a free account at Flippa and you can get the ball rolling. After that it’s all about finding hidden gems in the hay stack that you can monetize and improve, then build them out or flip later on. Using these same principles and finding, I’ve been able to buy and sell over six figures worth of web sites of the years.

Using my experience and my addiction to spending hours upon hours looking through Flippa for new web sites to buy, I just finished writing my new book, “Flip This Web Site: How to Buy, Improve and Sell Web Sites on Flippa“, a comprehensive 150+ page guide that walks you through the whole process of creating a new web site, finding and buying under monetized web sites and creating a real site flipping business. I’ve also created a video series that walks you through the process. Check it out and let me know what you think.

So a few weeks ago Frank Kern told me he was getting some crazy ass ROI on marketing to internet marketers.

I noticed I was seeing his ads on almost every single page I was on, on facebook.

My assumption is that he is not marketing to the entire universe, but to those he already knows dig internet marketing or know frank.

San Diego is turning into a crazy hot bed of the biggest internet marketers in the world.

It reminds me of what happened in the bay area, and then later in Seattle.

Cool they are all coming to here to join me now, I don’t have to travel any more.

To capitalize on this, in a totally non monetizeable way, I have set up the La Jolla surf club.

Totally free, open to any and everyone involved in RIS, Random Internet Shit.

I wanted to target those who are interested in internet marketing and live in San Diego, or La Jolla.

Unfortunately, this was not very many people.

So I went after those, and still am, that live in the area and are interested in any one of the below.

So far in the past few days I have spent $5.90 and have a CTR of .177 which aint bad.

We had two people sign up for the event from the paid clicks, at a cost of $3 each.

Can you imagine the value of having an internet marketer come to an event you are throwing,

which is surfing at the beach.

I don’t know about you, but if I sign up to go to someones event, I think they are pretty cool,

and feel at least a little in debt to them, so would do them a favor.

If I was actually selling something, I can see this would have been rock star.

I paid $5.90 for 21 clicks, which is 28 cents a click, for internet marketers, which is usually an expensive group.

Here are the actual ads if you want to steal them.

I am going to be selling some shit to internet marketers in the next few months, so will probably try this strategy again then, unless you guys have burned it out!

If you have some names to add to my “interest list” for my targeting, let me know in the comments please.

UPDATE

A few hours later, I have gotten some more keyword ideas sent to me. As of 4:34 a.m. here is the updated list.

If you live in La Jolla, San Diego, or Southern Cali somewhere, check this out,
La Jolla Surf Club

On to video shit!

Last weekend I got to spend the day at Andy Jenkins house.

I think I was invited to be a backup speaker in case someone didn’t show or something.

By the way, being at Andy’s house during the shooting of his live bossathon was a networking Disneyland. I just stood in the kitchen, eating Andy’s food, hanging out on the couch in his bedroom talking to people, and meeting some huge players I had never met before.

There was a guy there no one knows about, and who’s name I won’t even say, who turns out is the copywriter behind many of the biggest launches in the business.

Food was great, the guys coming in and out the door rocked, and did I say the food was great?

It was super cool watching Andy film, and even more to learn when the Uninteruptable Power Supply broke, thereby interrupting the shooting. It was cool to watch Andy as the Director/Producer of the thing handle the crew, and handle the situation during LIVE T.V.

It reminded me of what early T.V. must have been like.

So long story short, last year I watched the Mini Video boss promo. I learned a ton. I implemented what I learned, and made some serious sales off of it. I rarely try to sell anything now without video.

I spent the weekend with Amish Shah, and Trey Smith at their seminars, spent about 6 hours personally with Mike Filsaime, and been in lots of contact with Mike Koenigs the past few weeks.

If you don’t know these names, you should. Each of them in their own way are making millions per year with online marketing. And they are all using video. They are all talking about video. They are taking over huge parts of internet marketing with video.

If my wife wasn’t asleep right now, I would be making this as a video instead of typing.

The game has now become not, should I use video, but instead, what is the best way to use video to sell.

So I got into the full fledge video boss, and saw all the categories. When I clicked on one of the modules, and the parts inside I was overwhelmed with how much video there is.

I took one thing I suck at which is lighting, and looked to see what I could find. Sure enough, multiple videos. I watched one of them, and immediately learned something simple that is going to help me a ton next time I shoot.

So this course has my unreserved, 100% recommendation. It’s two thousand bucks. If you are involved in internet marketing, and even make $20 an hour,  the $2,000 is a bargain, because it cuts out the study of things you don’t need, and saves you spending dozens of hours like I wasted, because I didn’t know the right type of camera to buy.

Just on the technical stuff, it would have saved me hundreds of hours over the past few years, if I had owned this. That doesn’t even count the increased sales.

If you suck at actually doing stuff, and won’t use it, then don’t buy it.

If you actually do internet marketing, and want to learn the basics of video, or get way better fast, and are actually making some money now, then it may be your rock star item.

I can’t believe it but it has a 30 day refund period. I know for a fact that the first videos will help you a ton, as they did me, on story telling and sales, so if nothing else give it a shot. “But only if you are really going to use the stuff.

Much Love,
dk

P.S. I have my own info product hopefully coming out in July or soon, so stay tuned!

P.S.S. If you want to buy Video Boss, use my link.

thinktank will be Sep. 15, 16, 17.

I’ve been a little perplexed lately about the whole “LOCAL” goldrush.

If you know me at all, you know I started with local internet marketing, way back in…1999. LOL

At big conferences like Pubcon, I was one of the first people to be asked to speak on Local SEO. At the time, it never made any sense to me why it was a big deal. All I would do was tell people to do cool shit to get links to their website with their city name in it, and then try to entertain them.

These days you see Groupon with all its copiers, Mike’s Main Street Marketing killing it, Yelp going nuts, and the super stealth secret sauce I have been working on that you will see soon.

It makes a lot of sense looking back on why it was so hard at the beginning as a local marketer trying to go big online.

Along the way I had to learn programming (at least a little), SEO when no one knew what it was, Social Media before it even existed, and just to help our little Chiropractic office kick ass in the local La Jolla market

So I been thinking and thinking and thinking.

This may sound simple, but it was profound enough for me to want to share this.

All marketing is ultimately local.

Every purchase is made by a person. That person has to be somewhere. Local marketing is simply another way of saying, we finally got our technology down well enough that we know where you are.

It is no more than an increased granularity of knowing what your customer is up to.
Where they are, has a lot to do with who they are and what they are into.

10 years ago my wife and I also discussed a lot about what was going to happen to local stores.

Well most of it has happened, so I might as well let everyone know what the end game is.

Everything that can be delivered online will be. In fact it almost is there now, with books, music, video etc.

The next step which is coming will happen with durable goods like clothes, lawn mowers etc. There is no reason to waste physical space with inventory at malls. They always can keep a little inventory for people who want to buy in an emergency.

The physical space for selling durable goods will be used only for demonstration of products.

Imagine walking into a toy store, and instead of it being lined with boxes of toys, it is instead a play area for kids to play with the toys until they find the one they love the most. Or instead of you trying on the same clothes you are going to buy, “who tried that on last?” the clothes are simply trial ones to look at, try on, and then order.

Car dealerships can become tracks to try the cars on, not big lots of cars to walk through.

Maybe all of that won’t become exactly what will happen, but I know you will see more and more of it.

I sure wouldn’t be investing in or buying any retail commercial real estate the next decade.

Big business should, and is slowly, moving toward customization of products, moving inventory to low rent areas.

While I am at it, I will let you know the other secret to this.

People have a need to socialize and interact in person.

Facebook is cool, but still doesn’t cut it for a warm look in the eye, or a fist bump.

Places like a chiropractic office, or a coffee shop allow people places to get together.

I expect movie theaters to continue to drop out as people watch more and more good content at home.

What I have been thinking on, and I know some people will create, will be some new ideas of ways people can meet and interact, offline.

Things like skating rinks, and bowling alleys will get busier.

With all of our creativity and technology, I also think we can can create some new ideas of ways we can interact live, that no one has even thought of yet.

So, like I have been saying since the beginning, let’s take this super cool technology we have been working on, and figure out ways we can make the world better.

.

I remember the day of 911. I went to the dentist and listened to it on the radio while my tooth got drilled.

Shitty stuff having 2,000 people die. I met the moms and friends of some of them.

That day I remember looking around and seeing everyone around me in shock, sluggish, out of it.

I tried to do my best to rally the troops. I got my staff all pumped up and positive, and looking at how we could help, but I saw something that really had me concerned. The rest of the world around me looked like they had just been kicked in the balls.

We watched the stock market crash, then the housing market, and the recession.

My blog tonight isn’t going to make any difference to what is about to happen. The stock market is going to surge. Everyone is going to pull their heads out of their asses, and they will get a bit more motivated again. In fact, a bitchen side effect is probably that “mental health” drug sales will decrease as well as America goes back to being happy. All of these are fine things. I look forward to my stocks doubling over the next year.

And yes, I think the special forces guys are bitchen and kick ass. I get the pleasure of treating quite a few of these guys, to get them ready to go out and kick ass on a regular basis. Laser targeted operations like this are inexpensive and can be very, very effective at implementing foreign policy. This also may very well prove to be in violation of international law, which is not an example we should be sending.

The big lesson from this is not pissing people off, by killing them and taking their stuff. Not a single one of us Americans would be o.k. with Mexico coming in and taking our corn, or our wheat, or taking control of the redwoods. We would not tolerate Belgium coming into the U.S. and setting up a military base here that we would not be allowed to remove.

The reason extremest Muslims are pissed at us, is a story that goes back to the crusades when the Europeans were going in and kicking ass on the Muslims. Sure the Muslims had taken over Jerusalem back then. I get it. The problem is that Europeans, (now Europeans and Americans), have been going into the middle east to grab stuff we wanted ever since them. If you keep taking oranges from your neighbors yard, they will get pissed off.

The old Christian value of doing unto others as you would have them do unto you is a great one. Setting an example on a global scale, that you would expect your next door neighbor to follow with you is also a great idea.

If as a country we violate the law, and are criminals abroad, don’t be surprised if our kids learn that is cool and an o.k. way to take an advantage.

So as we all get rich, and we go into a decade of prosperity, yes things are going to get better now, can we really all work to reinforce good ethics, good manners, and treat the rest of the world with the same kindness and respect that we expect from them?

Hope I didn’t piss you off to much reading this.

Rock and roll, long live America, and lets all have some fun now, play some football, go surfing, chase hot chicks, and make some money, what do you say?

Oh, and while we are at it, lets make some really bitchen stuff that makes us really proud to be Americans.

Here is a short list of things to work on:

1. Inexpensive source of Electricity.

2. Desalination that doesn’t create a lot of pollution.

3. Better recycling techniques

4. Excellent, fast, safe public transportation.

5. Oh, and when you make money, save it, the economy will suck again in 10 or 20 years.

Let’s do it.

Tonight was like a networking nirvana. I was invited to Nathaniel Broughton’s kinda three time a year or so SoCali event. This time it was at Amish Shah’s house in La Jolla. The lanterns from thinktank got to see the light of day, and light up the night, as the events lighting.

A lot of good friends were there including about 15 thinktankers.

Almost as soon as I arrived I saw Frank Kern off away from most of the people talking to a guy. The party was on the top level of the house, with a swimming pool dividing the deck into two. There was a panaromic view of the ocean off to two sides of us. We were up a few thousand feet higher than the ocean, and the sun was just going down. Just breathtaking.

Now I know most of the guys I know at the party know who Frank Kern is. He is totally one of my hero’s, and I know he is to a lot of us.

It was a moment of marketing nirvana strolling across the deck, sunset gloriously behind me, getting to walk up to Frank to introduce myself.

He turns out to be just as quick witted in person as he is on his videos. He talked freely about his new book, and answered my detailed questions about his facebook ads, and the ROI.

He was just as humble as any hero should be, and treated each and every person who had the courage to come up and talk with total respect and dignity.

Just a bad ass mother fucker.

I got to hang out with a bunch of old friends, Chris Hedgecock, the Lozano brothers, Erik Itzkowitz, Dan Ryan, and others.

I was thrilled to also see Mike Koenigs, who created Traffic Geyser, and just did his mainstreet marketing program. It was really a thrill to listen to Mike talk. He honestly believes in what he does, and works extremely hard to help turn the regular guy on the street into a hero. Mike has great purposes and really cares. He also turns out to be a neighbor and hikes in the same canyon I do by our homes.

There were all kinds of fascinating people there.

In fact this one pretty girl came up to me who remembered me from thinktank (uh-oh!) and turned out to be one of our past bartenders.

There was a lot of talk amongst the attendees about thinktank, who is invited, when will it be, you really gotta go etc. I started leaking some ideas about this years event, but nothing solid yet.

It was just a lovely event, and the pinacle of what we all strive toward. Just a lovely time with lovely people, and old and new hero’s.

Then as the party started to wind down, the mellow music was switched over by Nate and Amish to old school hip hop, at which time break danced my way down Amish’s hill to the valet.