First impressions say a lot. I got invited to a fund raiser at a big internet conference a while back. While everyone was clamoring for the right seat at the right table for dinner I noticed this one guy who took a seat that almost wasn’t even a seat. It didn’t really have the table in front of it. In a group of hungry animals, he actually cared more to make sure everyone else was happy than he did himself. I hold a lot of value for individuals who care about others. Later I realized this was Cesar Serna, whom I had heard about.

Neil Patel had referred to him previously as a top notch programmer. I also knew that Cesar had worked with Greg Boser and Dax, both of which are famous for their brilliance, and the fact that they work with the best.

Cesar worked in “Corporate America” for companies like Disney and Realtor.com as a Software Engineer for a decade.

In 2008 he ventured out on his own starting Serna Media Inc. developing online properties, software development and programming/consulting for clients. He is a master coder in PHP, .Net, WordPress, iPhone, and can pull out SEO tricks when the time is needed.

Here is Cesars linked in page.

Some cool examples of stuff he has done include the new Membership Subscription Feature and several other
WordPress Plugins for Search Engine Land.

He still helps out Greg and Third Door Media.

Developed and completed Nine By Blue for
Vanessa Fox.

Developed and selling Tweet Pro a Desktop Application to follow
targeted Twitter users.

Developed and launched iPhone application PPC Calc in iTunes store.

Built lots of custom tools for SEM’s and SEO’s that he can’t really
talk about. Lets just say they automate things! LOL

He provide consulting on projects, problem solving/troubleshooting and also provides development services.

He spoke at “Developer Summit”

If you are looking for a good online strategy for twitter you can check out another one of Cesars projects, Soxialize.

I can’t tell you everything I’ve heard, but Cesar has a reputation a bit like Mr. Wolf in pulp fiction. He gets in, gets it done, and gets out without leaving a mess, enabling us to look like rock stars.