Internet Events, Facebook Advertising, Internet Marketing and SEO

We have research in place to determine the exact factors that were hit by the March 2013 Google Penguin or Panda update.

Our laboratory team has already identified the major 136 factors of the Google Panda update and the major 26 factors of the Google Penguin update.

I won’t even tell you their success rate now, because you would not believe me.

Huge props to Google on this because while there are fine points one might try to criticize these updates about, they definitely are continuing to create better user experiences.

As we get information in about the 2013 March Panda or Penguin update that is supposed to roll out, we will release info here about it.

There has been some contradiction about whether it is Panda or Penguin. We will see.

There is an invite only private event that will take place in my penthouse at the Mirage on Tuesday night to discuss what we have learned. Click Here.

This will be one of my far reaching predictions that you will see come true over the next 3 to 5 years

Here are the steps.

1. Google Values Google Plus’s for SEO purposes.

2. People start setting up fake accounts to Gmail accounts to Google plus pages.

3. Google cracks down by only valuing Google pluses based on email history of gmail account.

4. Users in India set up tens of thousands of Gmail accounts that mail each other automatically to build history.

5. Google starts using algorithms to track user patters of gmail users, the way they analyze links now, to look for isolated neighborhoods that do not interact outside of their neighborhood.

6. Indian users start sending REAL emails to U.S. companies, asking “sort of” real questions, to build history and trust in their gmail accounts.

7. U.S. companies go, WTF?, as they are inundated with apparent customer requests and complaints at never before seen levels, and have trouble sorting out which requests coming in are from real customers, and which are not.

8. U.S. companies start insisting on customers validating they are not only a real person, but a real customer, before they will even respond to a seemingly real email.

It used to be that a highly ranked organic local site, could have its google local listing in the 7 pack and have an organic listing above it.

We noticed that this seems to have changed.

Today, we went and googled 50 different random local terms around the country and all of the searches supported my new theory.

If you can find a violation of this rule (Roseanna calls this the tag-along rule) please leave it in the comments below.

Here is how the rule works:

#1: Google follows its algorithm to determine which of the websites should be in the 7pack for the local term.

#2: Google then ranks the organic page according to its organic algorithm.

#3:If the google local listing is ranked higher than the organic listing on the first page for that term then google will list both of these listings on the 1^st page.   This appears to take place for some domain in approximately 10% of local searches.

#4: If the domain we are looking at is in the 7 pack already and if the organic listing is in the same position or above the last listing of the 7 pack, then google will only list the 7 pack style local listing.  It will not list the organic listing separately.  The local listing seems to tag along with the organic listing as it moves up, like a drunkin’ friend when you are trying to hit on some classy hot girl.

#5: If an organic site is exceptionally strong, the organic backlinks are so strong that google naturally places the organic listing higher than the 7 pack.  While following the previous rule, google also breaks that listing out of the 7 pack and places the local listing at the height the organic listing would have been at number 1 or 2. This is like when the hot classy girl invites you over for thanksgiving dinner and your drunkin’ friend tags along in flip flops, a t-shirt and shorts to your new girlfriend’s house with the three car garage and he awkwardly sits down for thanksgiving dinner with her family when he wasn’t even invited.

We were able to find only 2 exceptions to this rule. In each case, the local listings formed a 3 pack instead of a 7 pack.

Let me know when you start to see exceptions to this rule and leave examples in the comments.

Or if you can figure out why Google violates this rule, only where there is a 3 pack, that would be interesting to know as well.

As a lot of you may know, I have been doing some link building for my sites and some others lately.

I only do it totally white hat.

I figured there must be a lot of great companies that could help.

One that I always recomend for helping with this type of work, who do excellent work and do it white hat is IMN, the company of Jim Boykin we all know as We Build Pages.

I want the links to be as diverse as possible, so at Pubcon this year I was talking to other companies as well.

Overall I was extremely disappointed, and realized what Jim does and what I do is some of the best work around, and is totally white hat.

One company sounded really interesting.

I asked them to send me some url’s of sites they get links from.

They are nice guys, and I still might use their company, so I am not going to out them, but what happened next was totally hilarious.

They said, “well we don’t usually give out the url’s of the sites the links come from, but in this case we will give you an example”. They then gave me a link to this site.

I entered the url, and this is what I found. Not a very good promotion for quality links. ROFL.

I am writing this not just as an internet marketer, but also as a consumer.

One of the first great pieces of advice I ever got on internet marketing, was to do something which will draw links naturally to you, instead of linking, then hoping traffic will come. This has worked well.

Scott Skinger, I believe, just won the auction for Shoemoney’s contest to wear Scott’s companies shirt “Train Signal” to the affilate summit. This was smart of Scott and he deserves a link for doing something out of the box to promote his computer training.

Shoemoney always does random, fun, outrageous, cool, or controversial stuff, so deserves links.

Jeremy and Dave developed their Shoemoney Tools which took a ton of work. That deserves a link!

These guys took me and my wife on a private tour of yellowstone today, animals, geysers, wilderness, the whole shot! and gave me one of the best days of my life. They deserve a link too!

So go out, and get yourself a picture of you, your wife and a buffalo while wearing pseudo moto-cross snowmobiling outfits, and you might just get a link too!

Happy link building this year!

And as a consumer, stop giving me a bunch of crap on the internet that is just ads, and give me something interesting to read, o.k.?

Happy New Years!

October 24th and 25th will be Scary SEO in Florida. It is near Halloween, so hence the “Scary” part!

I am proud and impressed with Dave Snyder for dong this.

Putting on an event like this requires a huge burst of confidence, because you never know if anyone is going to sign up! And whether they do or don’t you have committed to a bunch of money and time.

It sounds like it is going to be a very casual, small event focused on SEO.

My good buddy Pamelund, is going to make her public speaking debut there. I predict that a lot of people will be shocked at how incredibly deep her knowledge goes in SEO. Most people would have no idea that she spent years managing over a 100 people building and SEO’ing websites. She is mostly known for, “Wow, she’s hot!”, and then about 2 hours later the person is writing notes and asking her questions. I expect when she speaks most of the “guys” in the audience will quietly say to themselves, “wow she’s hot”. So tip to Pam, don’t say anything of significance until about 1 minute into your talk because they will still be checking you out.

If you knew Dave’s backstory, he has faced obstacles as big as the ones myself and Shoemoney have. I will let him tell his own story though.

There are a bunch of good people signed up for the event, it’s in Florida, and it definitely is not your typical SEO event.

It only costs $200 to attend.

Unless my math totally tanks it looks like they have room for about 10 more people.

Good job Dave! Rock on! And have a scary time!

Internet Marketing can take you places.

Places you never dreamed of.

Most of what I have done has been to do well in Google, so I have followed the Google Sensei Matt.

He has led me on the path of do first, write what you do, then others may link to you.

As a result of this, I try to do things, especially things that help others, even if only to make them happy.

My other teachers like the old Chinese Monks in the Temple, Stefan Juhl, the Mad Hat, Mr. Shoe, Pamelund, and others have taught me other ways to view the same elephant.

The poker tournament is coming up in November at Pubcon. Today was crazy with all the e-mails going back and forth with the Venetian hotel, dealing with everything from Security to what I can do for the sponsors, to how we can get enough food and drinks for the players and guests.

This weekend, for reasons I can not yet disclose, I am going to Vegas to meet up Mr. Shoe himself.

The destination?

On Friday Jeremy and I are going to the Xtreme Couture Mixed Martial Arts Gym to meet with Ryan Couture the son of Randy Couture. Randy is the 5X world champion in mixed martial arts. He has been the world champ in two classes.

Jeremy is the main sponsor of their charity 5K run to raise money for American Veterans who have been severely injured. I am not a huge fan of any war, but as an American, and a friend to many warriors (meaning Soldiers, Marines, Sailors, and Air Force guys), I take responsibility for the actions of our country even if I don’t agree with those actions 100%.

I am very proud to help support Randy’s charity, which is doing some real good, for some guys who gave it all for us, and are now being asked to give it all every day for the rest of their lives as a result of what they lost.

On Saturday during the run, Jeremy and I are scheduled to meet with Randy Couture, 5 time Heavyweight Mixed Martial Arts Champion of the world.

So here I sit, writing my blog, tomorrow night I pack, and then on Thursday night I am off to Vegas, to meet up with Jeremy (Shoemoney) Schoemaker, and Randy Couture, the heavyweight champ.

This Internet Marketing Stuff really can take you places, huh?

Much Love

dk

I don’t know exactly what to call this group, other than the folks in the internet marketing world that have befriended and helped me.

You guys have been most excellent!

Thank you all for sending me the info I asked for.

Thank you all for caring enough to bother and not dumping my request in the spam bin!

It is a hell of thing to get that many responses from so many people that I think so highly of, and respect so much!

I’ve got a couple of things  brewing, and I will be asking for more information shortly to deliver you exactly what you want!

For the moment, just a big thank you for what was one of the more enlightening, and fun days of my life!

If you don’t know what I am talking about, then make sure to come to the poker tournament this year, and get on the list, and then you will be in the loop!

Much, Much, Much, love,

dk

SEO Dim Sum!!!! Baby!

I will be writing about the Elite Retreat hopefully later tonight, but if you have anything to do with SEO or Internet Marketing and you read this you are invited to Open Source Dim Sum on Saturday!

In one line though today I got to sit next to one of my hero’s Matt Mullenweg all day, got to hear him, Neil Patel, Andy Liu, Aaron Wall, Brian Clark, and of course the hero of hero’s Jeremy Schoemaker. This event is so worth 5K per pop it aint even funny. o.k., so it was three lines, not one.

Open Source Dim Sum Saturday, April 5th, 2008 at 10:00 A.M.

I have confirmed some very, very, big names in SEO, eating little funny looking food served from steaming carts!

The restaurant said we will probably have to wait about 15 or 20 minutes after we get there.

map to dim sum

The name of the place is

Gold Mountain

10:00 a.m.  at

644 Broadway
(bet. Columbus Ave. & Stockton St.)
San Francisco, CA

415-296-7733

This is an authentic Chinatown experience. If you didn’t see all the white faced SEO boys, (except for us ethnic looking types) you would think this was in Hong Kong. I have not eaten at this particular Dim Sum place, but in Zagats it is ranked highly for the Dim Sum places in China Town.

This will be the first ever SEO Dim Sum event!

If you have any questions, please shoot me an e-mail at dk XX purposeinc.com. (Obviously replace the XX with the @ sign!)

This should be a real hoot. There has been a big 0 into planning this event, and whatever happens will be my responsibility! It is not an actual official Elite Retreat event, but Jeremy told me he did not mind me having it.

It will probably cost around $20 per person, and I suggest you bring cash.

Merry Dim Sum!

Much Love,

dk

Oh my god.

I was at the event to help Jeremy take care of little details, but what I got out of it was worth millions.

First off here is the main line up.

How would you like to sit in a room with Andy Liu, Dave Dellanave, Jeremy Schoemaker, Brian Clark, Neil Patel, and Aaron Wahl, who are all there to answer any question you can throw at them?

Once during the event I heard someone say, “I’m sorry but I can not tell you that information.” Other than that, I heard every question asked get answered. I heard dollar amounts. I kept getting confused as to what 7 figures meant or 8 figures and had to keep re-working it out in my head.

Tigh Buckles who works for Jeremy did an outstanding job of organizing and running the event. He was my official boss for the weekend, and it was a real hoot being the one who got to go on beer runs, or go get a door unlocked. I am so used to screaming orders that it was way wicked fun being the one taking them

I actually felt guilty because I went to the event to help Jeremy, and felt like I took way, way, way, more away from the event than I gave.

I got to sit next to one of my absolute hero’s in life who was also one of the speakers,

Matt Mullenweg who is the main founder of wordpress and Automatic.

I always try to link to him, because he has very few links going to his site.

You can see the stars in my eyes standing next to Matt. Guy Kawasaki also came and spoke about his new site he is setting up. The Elite Retreat really lived up to its reputation and promise of giving people full access to superstars of our profession. The amount of intelligence that was in that room was mind boggling.

The attendees were thrilled with the result. I got some great video, met amazing friends, and the food was unreal. I will be writing more about it, but first I have to go meet a bunch of the crew for dinner.

Last night Jeremy treated us all to dinner at Aqua, which is one of the best restaurants in San Francsisco. I have a little insight into the finance of the whole event, and it was an amazing gesture of Jeremy to buy a very expensive and world class dinner for so many people.

And if you run into Neil, ask him about the Cherries in the dessert. They were his absolute favorite, and he kept forcing them on everyone.

One of my goals in this event was for me to work closely with Shoemoney so I could get a sense of who he really is. My conclusion? Brilliant, generous, ethical, and a guy who surrounds himself with the best and brightest. He has my full support.

Gotta go get ready for dinner, pick up my wife and see what she bought shopping today, and then we are off to Anamandara with the crew!

Thanks to all the attendees, the speakers, and especially Jeremy for letting me into this privileged world for what was truly and Elite Retreat!

Much Love,

dk