Lately I’ve been cruising around the blogosphere a lot more lately while working on my newest turbo charged, black velvet, white gloved online semi-combustible money making project.  I’ve noticed bloggers have, for the most part, started monetizing their sites and are using lots of 2007 monetization strategies, i.e: adsense or ad networks, totally missing the long term value of their readers.

It has been about a year since the last BlogWorld so I am going to be curious to see if there are real bloggers there or not.

If happen to be there look for me.  I’ll be rolling through the expo like a 240 lb. rear naked choke pulling surf buddha.

I noticed I was seeing his ads on almost every single page I was on, on facebook.

My assumption is that he is not marketing to the entire universe, but to those he already knows dig internet marketing or know frank.

San Diego is turning into a crazy hot bed of the biggest internet marketers in the world.

It reminds me of what happened in the bay area, and then later in Seattle.

Cool they are all coming to here to join me now, I don’t have to travel any more.

To capitalize on this, in a totally non monetizeable way, I have set up the La Jolla surf club.

Totally free, open to any and everyone involved in RIS, Random Internet Shit.

I wanted to target those who are interested in internet marketing and live in San Diego, or La Jolla.

Unfortunately, this was not very many people.

So I went after those, and still am, that live in the area and are interested in any one of the below.

So far in the past few days I have spent $5.90 and have a CTR of .177 which aint bad.

We had two people sign up for the event from the paid clicks, at a cost of $3 each.

Can you imagine the value of having an internet marketer come to an event you are throwing,

which is surfing at the beach.

I don’t know about you, but if I sign up to go to someones event, I think they are pretty cool,

and feel at least a little in debt to them, so would do them a favor.

If I was actually selling something, I can see this would have been rock star.

I paid $5.90 for 21 clicks, which is 28 cents a click, for internet marketers, which is usually an expensive group.

Here are the actual ads if you want to steal them.

I am going to be selling some shit to internet marketers in the next few months, so will probably try this strategy again then, unless you guys have burned it out!

If you have some names to add to my “interest list” for my targeting, let me know in the comments please.

UPDATE

A few hours later, I have gotten some more keyword ideas sent to me. As of 4:34 a.m. here is the updated list.

On to video shit!

Last weekend I got to spend the day at Andy Jenkins house.

I think I was invited to be a backup speaker in case someone didn’t show or something.

By the way, being at Andy’s house during the shooting of his live bossathon was a networking Disneyland. I just stood in the kitchen, eating Andy’s food, hanging out on the couch in his bedroom talking to people, and meeting some huge players I had never met before.

There was a guy there no one knows about, and who’s name I won’t even say, who turns out is the copywriter behind many of the biggest launches in the business.

Food was great, the guys coming in and out the door rocked, and did I say the food was great?

It was super cool watching Andy film, and even more to learn when the Uninteruptable Power Supply broke, thereby interrupting the shooting. It was cool to watch Andy as the Director/Producer of the thing handle the crew, and handle the situation during LIVE T.V.

It reminded me of what early T.V. must have been like.

So long story short, last year I watched the Mini Video boss promo. I learned a ton. I implemented what I learned, and made some serious sales off of it. I rarely try to sell anything now without video.

I spent the weekend with Amish Shah, and Trey Smith at their seminars, spent about 6 hours personally with Mike Filsaime, and been in lots of contact with Mike Koenigs the past few weeks.

If you don’t know these names, you should. Each of them in their own way are making millions per year with online marketing. And they are all using video. They are all talking about video. They are taking over huge parts of internet marketing with video.

If my wife wasn’t asleep right now, I would be making this as a video instead of typing.

The game has now become not, should I use video, but instead, what is the best way to use video to sell.

So I got into the full fledge video boss, and saw all the categories. When I clicked on one of the modules, and the parts inside I was overwhelmed with how much video there is.

I took one thing I suck at which is lighting, and looked to see what I could find. Sure enough, multiple videos. I watched one of them, and immediately learned something simple that is going to help me a ton next time I shoot.

So this course has my unreserved, 100% recommendation. It’s two thousand bucks. If you are involved in internet marketing, and even make $20 an hour,  the $2,000 is a bargain, because it cuts out the study of things you don’t need, and saves you spending dozens of hours like I wasted, because I didn’t know the right type of camera to buy.

Just on the technical stuff, it would have saved me hundreds of hours over the past few years, if I had owned this. That doesn’t even count the increased sales.

If you suck at actually doing stuff, and won’t use it, then don’t buy it.

If you actually do internet marketing, and want to learn the basics of video, or get way better fast, and are actually making some money now, then it may be your rock star item.

I can’t believe it but it has a 30 day refund period. I know for a fact that the first videos will help you a ton, as they did me, on story telling and sales, so if nothing else give it a shot. “But only if you are really going to use the stuff.

Much Love,
dk

P.S. I have my own info product hopefully coming out in July or soon, so stay tuned!

P.S.S. If you want to buy Video Boss, use my link.

I think they only have room for 50 people. When shoemoney and I spoke to hundreds of people at Affiliate Summit they shut the doors and wouldn’t let any more people in from what I heard. With this crowd of speakers, I expect that the room will fill up in about 2 minutes, LOL.

If you want to guarantee to get in to hear us answer any and all questions and want to be in the center of the action, then e-mail me.

I need a couple of people to help me with the audience.

Job includes handing out index cards and pens to the audience,
making sure they wrote in a way I can read,
then picking them up after they are filled out and bringing them to me.

If you are already going to be at blogworld, no I can’t get you a free pass,
and want to help me, just e-mail me at dk(at)purposeinc.com

It should be fast, fun, furious, and controversial as this is one of most outspoken
group of people I have ever met.

product launch blueprint

This is my initial impression of Jeff Walkers Product Launch Blueprint of his Product Launch Formula.

I wish I could have seen this document 12 years ago when I got started online. In fact I am glad I get to see it today.

The blueprint consists of:
A list of resources.
The types of Launches
Tactics you can use.
Strategy

The Product Launch Formula resources list out pretty much anything you could think of that are included in the tools that we use from software such as Survey Monkey Monkey and wordpress, to hardware such as video cameras and microphones.

I found the strategy section much more interesting. He lays out step by step how to do a product launch. This part is just genius. The steps, each one when looked at in order obviously lay out to a huge success. The details I am sure will be revealed in the course to follow.

Under tactics are mental triggers section it lays out what most of us know to be important points such as proof, which I assume to be proof the product works, interaction which is the basis of all great websites, and one of my favorites, scarcity which speaks for itself.

The offer, section on the offer is full of keys to remember that make perfect sense as to fundamental basics of what to create, and how to deliver it to a group. Again, each section such as “tune your offer to the feedback” screams for the details to be filled in.

The Crushing Offer portion mentions use the “launch conversation” to create a crushing offer, hints at the fact that the final offer has not even been created yet
when the launch is taking place.

Then in the sequences section, it lays out the time line of when each portion is done.

The whole Product Launch Formula blueprint is a mix of physical resources we all use every day, timeless concepts that originate from other sources, and other items that were obviously created by Jeff Walker.

product launch formula peek

What makes the whole thing so enticing are the hidden details that are not revealed. Watching a few of these launches recently there is a real magic in the way they are orchestrated. With Andy Jenkins Video Boss, and now Jeff Walkers launch in progress, I find myself hanging on every detail of the launch as if I am watching an academy award movie. These are truly masters of their craft.

If you want to watch this process unveil click to watch. This video explains the blueprint in much greater detail.
See if you can just watch the videos and look at the blueprint from an outsider viewpoint without being sucked in. LOL

The above is NOT an affiliate link.

Leave a comment and let me hear what you think of this whole phenomena.

I got to do a little work with Yanik, and got to study who he was and what he was doing.

Some bad ass stuff.

In fact when I first called him, he said, “Look I am about to do this 7 day dune buggy in the dessert thing, are you available to join us?”

Very cool first impression.

So Shoemoney ended up doing the Underground Conference, Yaniks annual event, and told me how amazing the event was, great speakers, totally different world than the Pubcon, Adtech, Affiliate Summit world, and on and on. Pretty high praise.

So long story short, the reason I am writing this is that Yanik has taken parts of the Underground Conference, and put them online. He also has a contest going on, very easy to enter with a comment on his Underground Conference blog about what you got out of the video excerpts that he posted. (good stuff). If you win the contest, you basically win the entire $3,000 conference, because you get access to ALL of the multi day event on DVD.

A year ago I first crossed paths with Tim Ash, the guy who is behind the Conversion Conference, Site Tuners, and Attention Wizard. Tim wrote a book called Landing Page Optimization. It is absolutely the best book ever written on conversion.

Tim actually, factually has more experience on what pages convert and what don’t.  The reason Tim knows more about it than you do is that Tim has a piece of software that can literally make over a million landing page options in a week.

If you have a site that has a few million visitors per month, then Tim can figure out the best landing page in a few weeks that creates the conversion you are aiming for.

For sites in the thousands of visitors like I have Tim does it based on experience. I gave Tim a shot with a facebook landing page that I had been spending about $5,000 per month on. The problem with a website that has a few thousand visitors per month, is that it takes a long time before your results have any statistical significance.

We have now been running Tim’s version of my landing page for about a month. So far it looks like there is about a 40% improvement in conversion. The problem is that the sample size is still too small to know for sure. Ask me again in a few months and we should have the full info.

Tim’s numbers speak for themselves, and when you hear him talk, you will know you are hearing the real deal.

Some of the things are so obvious that you will know them to be true as soon as you hear them, but were not previously obvious to me.

One example is that people don’t want to scroll down. If you put everything you want them to see above the fold, (on the screen), then they are more likely to see it. Also that people’s eyes move from the upper left to the lower right. He also confirmed Shoemoney’s research about a big fricken bright button on what you want them to do. Many of the other things are more subtle, but when put together create a page that you can look at and just know is right.

The express review that I did with him is under $1,000. His conference is priced averagely.

The truth is, that if you click around the internet, you will immediately see that most landing pages are not thought out, and definitely not set up for conversion. Just ask yourself how much more profit you would have if you paid the same for the traffic you have, but simply converted 10% or 20% more.

Many of the affiliate landing pages I look at, I won’t send traffic to because I can tell by looking that it is unlikely to convert. By the same token, I find more and more I prefer to send traffic to my own pages, because I can control the landing page.

If you want to go to the Conversion Conference, use my promo code (discount code) to save $250 off of the 2-day conference pass, plus I get an affiliate commission  promo code CCW603.

If you want to get your page reviewed and corrected by Tim personally then e-mail me (dk =at= purposeinc =dot= com) and I will hook you up. If you have a site that has a million visitors per month and are making money off it, then e-mail me about Tim’s software that can maximize the landing page conversion. If you have a site with a million visitors per month and are not making any money off of it, then I’ll buy it from you and get it profitable! LOL. Just contact me as well, and we can figure out what needs to be done.

It’s a tougher, slicker, smarter crowd than most of the conferences.

If you are going to Affiliate Summit next week, please click on the link at the bottom of this and vote on what events you want me to organize.

Big thanks by the way to those kicking in to sponsor these events. So far we have the Barbara and Greg Boser at 3DogMedia, Danny DeMichele, Neel Greer, and Lyndon Reid.

I am picking Daniel Boulud in Vegas. (Wynn hotel still gets no links from me because you can’t link to specific pages).
I ate there with my wife on Christmas eve for her birthday and unreal food. It feels the way Vegas is supposed to feel. I think most restaurants are lousy for get togethers of large groups, because with big tables in between if there are more than 4 people, you can’t really meet new people easily.

The lounge at Boulud is super comfy, with lots of chairs and booths, and we should be able to pack in around 100 people before it feels crowded. I plan on getting their $30 burger which their NYC restaurant is famous for. The lounge has small tables, couches, chairs and a bar, so those who want to have a drink and eat can order and eat, and those who choose to just drink, can drink and still mingle. It has a very casual feel, so it will be very conducive to good talk, meeting new folks and talking business. It is also very upscale and comfortable where you will be comfortable sitting on the arm of an eating friends chair, staring at their girlfriend, and stealing one of their french fries. Just getting a drink here is totally o.k.

The place is downstairs below all the funny umbrellas right next to the lake. Take the curved escalator down and head to the right.

My first thought for Vegas was club X/S. They spent I believe 150 million dollars building it, and it is considered the hottest club in the world right now. I went there a few months ago with Andy Liu and hung out with his Seattle tech scene friends. This is also where I ran into Mark Wahlberg out in front. Just to get in and have a guaranteed place to sit, works out to be around $200 per person. Hot club, but of course loud as hell and not always the best place to talk.

All of the items on the survey are super flexible and people can just roll in and out. The exception is X/S which is we need to cover in advance so it will require an early commitment.

Affiliate Summit is so bad ass that it is literally exploding with parties. Some of my biggest sponsors are throwing parties of their own, so I don’t want to cross schedule over them, or at least as little as possible. If you have not been before, and are not already on the lists, then make sure to check in early at the booths of the companies throwing the parties and ask for an invite.

I am planning on doing some MMA training at Robert Drysdale’s studio if Robert is available, and possibly at one of the other gyms, Coutures with Randy or one of his guys, or TapOut with Shawn Tompkins depending on who is available. If you want to come and train with us, totally beginner stuff, fire me an e-mail so I can put you on the invite list. Expect to pay around $100 per person. (dk (at) Purpose Inc (dot) com

Please follow the link below to the survey, and let me know what sounds good.

Click here to take survey

I’ve been hearing wisps of this Audience conference, but really did not get it until I just read Shoemoney’s blog. It sounds amazing. I love the fact that it is intimate. I love the fact that there is no where to put your computer or write notes easily. I love the fact that is has some of the biggest and the best in the business, in the type of setting that will tilt them just a little bit and allow some of their juice to spill out in a different direction than the usual talks.

With Loren’s creativity I can only imagine what else he has in store.

Just the idea of Shoemoney on a theatrical stage if fantastic in itself. The guy is naturally very theatrical, and the setting is perfect for him. I just wish that Jeremy was going to sing too!

The event is very affordable, only $399. I honestly just clicked back to verify that is was that inexpensive and it is.

The Audience Conference is another wonderful example of what we can do when we don’t give a crap about badges, exibitor tables, or conference centers. I just love the idea of finding another unique way to connect the people to the speakers on the subject we all hold dear, the audience!

I just noticed that in addition to having Tech Crunch founder, Shoemoney and T.V. celebs, they are going to have things like a funky harp group playing as well. I love a good juxtoposition!

Not that most people would get it, but this event is literally historical in what it is doing.

I am actually quite excited, just to find out what happens!

Back when I was taking the prep classes to get into chiropractic college, there was a guy named Jaime who worked the reception desk there, and went to the chiropractic college. He claimed for the entire year I knew him, with a dead straight face that he was in the Michael Jackson video Beat It, and you could see him as the first one who broke away from the group at the end. He also wanted to go to the Playboy mansion. This I am sure about.

Each time I would see Jaime, on a Tuesday I believe, he would tell me about his plans the upcoming week, and the progress he had made during the weekend on his master plan. There were low level celebrities involved, hustling bartenders for introductions, and carefully placing himself around hot chicks so that he could appear cool to the right people at the right time. (I learned a lot about marketing from him L.O.L.)

As a kid, and maybe still, I was entranced by the entire playboy story. The mystique of what happens behind the closed doors, still to this day, leaves me wondering.

Last year when I was talking to Michael Sprouse about Azoogles marketing for this coming year, we discussed Azoogle having an event of their own. And boy oh boy are they. Michael used to be an integral part of the Playboy company before coming to Azoogle, so he is in a position to set something up, that no one else could even imagine trying to pull off.

So what do you need to get in? Just sell some of Azoogle’s affiliate offers, (enough to win). Click on any of the bunnies above, and it will take you the page to read all about it.

I am absolutely thrilled to get to go, so keep an eye on this blog just before the thinktank to see the pics! Shoe will be going too. Click on the bunnies above to find out how to join us!