Some details in this article are faked, so you can’t rip off what I am doing. Overall it teaches the lesson though.

We just hit a big home run for one of our clients. They sell a high end product which costs around $12,000 per sale.

Let me walk you through the aggregate guts of what happened over the weekend.

This is for a national campaign.

You can see what happened with one of the campaigns above.

This is one of the pre-formatted reports available in facebook advertising.

It is a summary of what happened over the past 4 days with this campaign.

The first thing that is so remarkable to me is the total. There were over 6 million impressions.

That is a hell of a lot of looks at it.

There were only 1,176 clicks, which yeilds an average of .019% CTR. That means that only 2 times out of every 10,000 times people saw the add, they clicked on it. To me that is like standing on a street corner and showing your flyer to 10,000 people, and only 2 people pick up the flyer and look at it. That would suck.

In this case we paid over a $1.09 per click, that’s the CPC part. If you were trying to run a dating offer, or get someone to sign up for an online game, or buy a slap chop or some such thing, then this would be way too expensive.

If on the other hand, you are skipping the affiliate companies, and a company is selling directly to a specific group, a highly segmented group who are willing to buy the product directly without any middle men, then $1 a click can work out just fine.

The whole trick of course is to target just the people you want to see your add. You need to make sure they are the type of people who can afford your product, and make sure they are the type of people who will buy your products.

Selling High End

Figuring this out is not particularly easy, and it is not particularly cheap to figure out. Someone who knows what they are doing, can still easily spend $10,000 or more on tests before they figure out how to “crack the code” on how to do it. Figuring out how to sell high end items with facebook, is not for the meek, or those with shallow pockets. Once you figure out the basics, it is much easier with each new product.

I spent over an hour this weekend talking to Shoemoney about this subject. I am now in the process of creating a series of products to show the world what I have learned about this subject over the past year. If you are interested in facebook advertising, stay tuned, and I will show you the ropes.

The campaign above? I predict all of those clicks will end up creating probably only one or two sales, but each of those sales will be around $12k. Nice. But still, over 6 million impressions to get that one sale, something to think about.

Thank god we’re not cutting down trees to do this.

From stage I estimated there were about 250 people, plus those standing in the back.

I was told that they were actually turning people away at the door because we were overfilled.

It was an amazing experience.

The anticipation before the event for both speakers and attendees was high because of the big controversy, so I was excited to see what happened.

The acoustics were a bit odd and the speakers had a bit of difficulty hearing the audience’s questions.  Lyndon Reid said the audience could hear just fine. The lesson learned was to get in there an hour early and do a sound check, or I should have invited the questioners up on stage with us. Will do that from now on.

No guns or knives showed up at the session which was also a big plus!

When I looked at the audience I saw John Chow (must read his disclosure) and Tim Ash, the conversion guru, who are both heroes of mine. Tim has the Conversion Conference. promotion code – CCW503. Tim is THE expert on conversion. I expect some real heavy hitters both speaking and attending.

The honest truth is that a lot of people who speak at other conferences are not necessarily the ones with the most experience, or expertise.

At Affiliate Summit I was in the company of some extremely heavy hitters which were,

1. Alex Schultz who I call an executive at facebook but he keeps saying he is not one.

Alex was/is an affiliate marketer, heads up a huge part of facebooks advertising area, is a brilliant individual, and is extremely influential at facebook, and can teach you how to make a paper helicopter as well as a Burning Smurf (you will die with this one, and no-one will be responsible but you!).

2. Mark Colacioppo of Globalizer. Mark is one of the people I most trust in the affiliate industry. He runs a legitimate company, with some good offers one can make a little money off of, and in my dealings with him has been generous and honest. If you want to play with some of his offers you can try to sign up here to be a Globalizer Affiliate. (No promises you will be accepted.)

3. Shoemoney. Do I even need to mention who he is? OK, so go get on the shoemoney system waiting list already would ya? Eventually we all will be signed up so you might a well do it now! Jeremy initially stepped down from the panel due to, well, you probably already know! I begged him and begged him, and he finally agreed to go back on the panel. This was great for me because having him sit next to me both gave me more credibility, and he also drew any projectiles from the audience.

4. Me dk

5. Markus Frind who started plenty of fish. According to his bio, his dating site gets over 100 million visitors per month. That is over a hundred more visitors than purposeinc gets each month. I had never met Marcus, but heard about him during the controversy and wanted to form an opinion myself. First off here is Marcus’s blog. Sitting next to me on stage, Marcus and I shared a microphone and he appeared extremely polite, and pleasant pleasant. I got to meet a handful of his staff including his right hand, one of the main programmers of his site, and some of the regular workers. Everyone was very nice, and had nice things to say about Marcus. I also heard from a very, very credible source that they thought Marcus was a genius with social media. Well obviously! Look forward to getting to know him better in the future. Marcus also turned out to be an excellent photographer at a moment that was one in a million.

Alex speaking, Mark, Jeremy, dk, and the teacher looking on. Photo Credit - Markus Frind

Because the pack I spoke with was so high caliber, I brought with me a presentation to help level the playing field a little.

I honestly had no idea how it would be received.

I managed to get the audience to laugh repeatedly, which I was very proud of. I even got some fairly strong applause after my talk.

I have received a dozen or so requests for the presentation, and John Chow has been gracious enough to post it on his blog. To top off the honor of being on that panel, was the honor of having my presentation posted on Johns blog. I have wanted to meet John literally for years and met him for the first time at Affiliate Summit. Very approachable, fine individual.

Here is the facebook advertising presentation if you would like to see it.

First a rundown on what’s not in there.

The biggest restriction for running facebook ads is still the speed of loading multiple new ads. This was not handled in the new beta. If you are not familiar with facebook ads, there are many, many variables. Even if you decide to test 3 different titles, with three different images, three different ad copy options, to three different age groups, in three different cites, you will have 3 x 3 x 3 x 3 x 3  possible ads which means you will have 243 different combinations. Because the ad platform is all server based, each time you move to the next screen it takes up to a  minute to load, depending on the speed of your internet connection etc. So to run 243 ads will take you at a minimum 500 minutes, or close to 10 hours.

There are software programs that are sold that do this automatically, but the problem is that they are against facebooks terms of service, and they only allow a few variables, and have not allowed for the variables I personally want to test. There are so many demographic different variables to test in facebook advertising, that the options could easily be in the millions when you start adding them up. I am sure this will be handled in later versions of the ads manager, just not yet.

That being said the new ads manager is a huge step in the right direction. In the current ads manager, pre beta, once you have been running ads for a while, you will have pages and pages of campaigns. To navigate to find a certain ad or adgroup would require clicking through multiple pages looking for your ad, which could take a while if your pages are slow to load. Now there is a table of contents that you can slide up and down to find a specific group. You can also sort the adgroups by different variables to more quickly find the one you want. There is also an onthe fly search box to search for ad names that is similar to the search box you use to find facebook friends.

There are also selection boxes next to each campaign in the campaign view, where you can edit entire campaigns, multiple campaigns, or even every campaign, and with a few clicks can change all the daily limits, whether they are active or inactive.

There is also an easy way to change the name of a campaign from this screen which is nice to get them to alphabetize a  certain way, assign them a number to keep track of them, or even just to correct the errors you made when you created them.

The graph at the bottom still is a little counter-intuitive to me, in terms of how to scale it. Mine usually is off the scale and appears blank, and honestly I still have not figured out to use it.

One of the nice features is the ability to click on the top of the column, such as campaign, status, budget etc. and have all the campaigns sorted that way. One notable point of that is the ability to bring all the active campaigns up to the top where you can see them, and push all the deleted and paused campaigns, down out of the way.

Below is an image from one of my accounts.

Because of the massive number of variables there are to choose from when running facebook ads, and the fact that they keep adding on more and more, means that it is going to be a while before you will be able to easily manage all aspects of large numbers of campaigns. If you combine this with the fact that facebook is obsessed with quality, and a great user experience, it would not surprise me if we don’t see the ability to manage even most of the variables in large groups for a year or more from now.

Once you are inside a campaign you can also change the ad name easily without having to reload screens.

Once you are in the screens to create a new ad, the screens seem identical.

While I am stating my wish list, I would like to see a listing of possible keywords. I got the list of the top facebook profile keywords, but this obviously changes over time. I would also like to see a list of neighborhoods available.

This new facebook ads manager is a huge step forward, appears to work flawlessly, and will cut down the time of managing large numbers of campaigns dramatically. Facebook is doing an amazing job of keeping their software really clean, intuitive, and pretty bug free.

As a final note, take a look at the volume of searches for facebook advertising vs. myspace advertising vs. google advertising. While not a complete story, it does give some insight to the amount of interest in the subject.

If you need help with facebook ads, just give me a holler.

I have had facebook.com/purposeinc myself for a while for my facebook page, but had not announced it till now. If you are a fan of Purpose Inc., go fan me there, http://www.facebook.com/purposeinc

If you are too lazy to actually go there, here is a screen shot.

I just got an e-mail from Barbara Boser asking me if I could help make sure she and Greg got their name. I was like hugh? as I had not heard anything about this yet. I checked and sure enough facebook announced facebook usernames on their blog. Matt Mullenweg has spoiled me with pretty urls on wordpress, so I have always hoped that facebook could get better urls. This is awesome.

The blog says “Your username must be at least five characters in length and only include alphanumeric characters ….or a period” so we will not be seeing facebook.com/dk

You can only do this for facebook accounts that existed before May 31 of this year.

If you poke around you will see that some companies like Microsoft have already grabbed one, and some like apple/mac have not.

UPDATE – When the time comes, hit this page to do it.

Just for the record I intentionally never ask for special favors on my ads. I just send them in and watch them get approved or disproved. In fact on one of my accounts I recently got a little e-mail explaining how a few of my ads were bending the envelope a little too far and were not being approved. Oops! They are really great people, and if you do mess up, you simply get an e-mail explaining what part of the T.O.S. you violated.

As users, the more your ads are quality and get approved the easier you make it for them, and believe me they apreciate it!

The ad approval process is not hard science yet on either side, and requires understanding while the process evolves. Facebook is very, very open to user input on what is working and not working, both for advertisers and for users.

Feel free to comment here with any questions or feedback for the ad approval team, or contact me if you are running into any big issues with this.

Bottom line facebook wants a wide variety of quality ads that improve the experience of their users.

Here is a series of questions submitted to me by my readers, and some written myself, answered by the person in charge of the ad approval area at facebook. Their identity kept private.

1. First can you give my readers the overall philosophy of what Facebook is looking for in ads?
The core of the Facebook brand is our user experience, and this experience is continually reinforced by our product’s distinct look and feel, functionality, and utility. Everything that exists within the site contributes to the overall Facebook user experience, including advertising. Facebook is committed to preserving our user experience by keeping the site clean, uncluttered, and free from intrusive messages. That is why Facebook Ads are a little different from other online advertising units. The look and feel of the ads is more like Facebook content and therefore becomes a part of our users’ experience rather than interrupting it. In addition, data in the ads is based on how a user’s friend interacted and affiliated with your business. Therefore, they behave more like the Facebook content users are used to engaging with on the site.
Facebook Ads allow advertisers to communicate effectively with their desired audience and are therefore more relevant to users.
Facebook Ads enables any marketer to easily and precisely reach the right people at the right time. With over 200 million active users sharing authentic information, advertisers reach their exact audience before they start searching. Advertisers can quickly create ads and target them to very specific audiences. It’s easy for advertisers to track their progress and gain insight into their ads with real time reporting.

2. In general, what don’t you want to see in ads?
Misleading ads are very frustrating for the user. For example, the text and the image of the ad should accurately represent the product being advertised. When this is not the case, not only does the user feel deceived and loses trust in the ad, but in the long run, the ad’s performance is affected too. If a user has a bad experience with an ad, they are much less likely to click on that ad or a similar ad again. This hurts both the user and the advertiser.
Deceptive and hurtful language are also detrimental to users’ experience and advertisers’ performance. For example, asking users ‘Are you fat?’, ‘Are you lonely?’, ‘Have bad acne?’.  Users often see ads like these as personal attacks and certainly don’t respond well to them.
Ad image has a rather significant impact on performance. Inappropriate or irrelevant images should not be used.  Advertisers don’t want to pay for clicks that don’t convert and users don’t like to be confused when clicking through an ad. When thinking about creating a high quality ad, be as transparent and relevant as possible.

3. What effect does the landing page have on approval?
Landing pages are reviewed through the approval process along with the ad creative itself. Even if the ad complies with all of our policies but the landing page doesn’t, we will reject the ad. For example, if an acceptable dating ad is submitted but the destination page has graphic images, we would not approve the ad. For more details on landing page requirements, please view section 2 of our Ad Guidelines (http://www.facebook.com/ad_guidelines.php).

4. Can you explain the time it takes for ad approval. If someone is trying to tweak different specifics of the ads, it can take up to 12 hours to get them approved.

Do you guys work on approvals 24 hours per day?
Our online sales operations team reviews ads as soon as possible and in the order that they are received. This can take up to 12 hours but is usually much quicker during normal PST business hours. Turn around times on the weekend are slightly longer than during the week.
If your advertisers use the ‘Create a Similar Ad’ option to make minor adjustments to their ad text (title or body), the ad is generally reviewed much more quickly.
5. What is allowed in capitalization?
Ads may capitalize entire words for emphasis, or capitalize the first letters of words in the ad text, but may not capitalize entire sentences or the entire text.
INCORRECT:
WINTER SPECIAL 50% OFF
WINTER is the BEST TIME to REJUVENATE SKIN and PERMANENTLY REDUCE HAIR!
ACCEPTABLE:
Winter Special 50% OFF
Winter is the BEST TIME to rejuvenate skin and PERMANENTLY REDUCE hair!

6. I noticed that if I submit 20 ads in a campaign it looks like it takes longer to approve, than if I just submit one new ad.
Ads are reviewed as soon as possible and in the order they are received.  There’s no relationship between larger ad groups getting reviewed slower or faster.

7. What can you tell us about your team?
The Online Sales Operations team works with all advertisers who advertise through the Facebook Ads interface (http://www.facebook.com/ads/create). The goal of this team is to help support, grow and retain these advertisers. The team is focused on compliance, supporting advertisers’ questions or problems via email, soliciting product and system feedback, and improving campaign performance through optimizations.

8. What direction are you guys heading in terms of ad approval in terms of automating it, and/or making more consistent?
We are working hard to improve our advertising products and system to help our advertisers reach users in an effective and meaningful way. We are continuingly revising our ad review process to be more scalable and consistent.
Since we launched the Facebook Ads platform in the Fall of 2007, we have used advertiser and user feedback to inform product improvements and policy changes. As a company, we are always striving to provide a great experience for our users and partners. As advertisers, you have significant impact on this experience. Our advertising policies help safeguard the experience on Facebook for our users while providing you with opportunities to engage with users and promote your business. As we work on automating more of the ad review process, we will look to our users to provide their feedback on the relevance and quality of ads to the advertisers themselves. Ad quality and user feedback have always been important considerations for Facebook Ads, and help determine what ads are actually seen by users.  In general, ads that receive negative user feedback are less likely to be shown to users, and may not even run at all.

9. I read that if your site doesn’t get a good CTR the first 2 hours, then Facebook does not show it very much after that. Is that true? How does your algorithm work to decide which ad to show?
Ads will be shown based on the advertiser’s daily budget, bid and targeting criteria they’ve selected. If an ad doesn’t perform well when it is first running on our site, it is likely that our system will determine that this ad is less likely to perform well in the future, and will display the ad less often as a result.
For any given ad unit, we select the best ad to run based on its bid and historical performance. Therefore, if you are not receiving as many clicks or impressions as you would like, we suggest increasing your maximum CPC or CPM bid. We also suggest making sure your ad is as relevant as possible by targeting your ad to the most appropriate audience. Your ad is more likely to perform better and continue running successfully if it is being displayed to the users who are likely to be the most interested in your ad and click on your ad. You may want to experiment with multiple versions of your ad text and targeting to see which one generates the best results.

10. Where do you guys get the list of available keywords? Where do you get the list of available interests when creating an ad?”
The site is indexed for keywords in profiles and we compile those words as options for our advertisers to target.  When you choose to target an ad to certain keywords, it will be shown to users who have included any of those keywords in the “Personal Info” section of their profile. This includes sections like Interests, Activities, Favorite Music, Favorite Movies, etc. Ads may also be targeted to a user’s groups or the Pages he or she is a member or fan of that are related to the keywords you select.

End of Interview.

If you have any questions not covered, feel free to leave them in the comments, and if I can get them asnwered I will.

When you set up a facebook profile, you fill in basic information like your Name, Age, and City of Residence. You then fill out information such as your Activities, Interests, Favorite Music, TV Shows, Movies, Books, Quotes, and a section simply called About Me. There is also a section on where you work, and other fields you can fill out.

Most common keyword on facebook?

facebook takes this information and pulls out of it, “keywords” that build users into groups.

When you run an add on facebook, you can direct the ad to be shown only to people who listed that specific facebook keyword.

This is a list of approximately the top 3010 most commonly listed facebook keywords.

They are listed roughly from the most commonly found keyword, on down to less commonly found words.

All of the words listed below were found in at least 100,000 users profile.

The words are obviously influenced by the questions asked when you fill out your profile, but allow tremendous insight into the mind and activities of the facebook user.

Most exciting of all is the way these can be used to target a specific group through advertising.

Here is the list of the facebook keywords that are in over 100,000 users profiles, listed from most frequent to less frequent.

Simpsons
House
Family Guy
Music
Barack Obama
Dormir
Grey’s Anatomy
Chocolate
Friends
Nutella
Sleeping
Pizza
McDonalds
Twilight
Converse
Harry Potter
Reading
Csi
Click
Ice Cream
Shopping
Fresh Prince
Coca-Cola
Spongebob
Snow
Lost
Prison Break
Coldplay
Scrubs
Bob Marley
How I Met Your Mother
Lord Of The Rings
Rock
The Office
Xd
The Beach
South Park
Adidas
The Beatles
Heroes
Red Hot Chili Peppers
Movies
Starbucks
Homework
Youtube
Titanic
Rihanna
The Notebook
Dance
Lil Wayne
Linkin Park
American Dad
Pringles
Etc.
Desperate Housewives
Gossip Girls
One Tree Hill
Football
Basketball
Windows Live Messenger
School
Hanging Out With Friends
Homer
Art
R&b
Facebook
Adam Sandler
Queen
Johnny Depp
Disney
Metallica
Television
Family Guy
Cooking
Pink Floyd
Dancing
Swimming
Sports
Chris Brown
Work
Music
Travel
Red Bull
Tattoos
Ferrero Rocher
Oreos
going out for dinner
Grey’s Anatomy
Los Simpson
300
Fight Club
Numbers
Ace Ventura
Paris
Vodka
Messenger
Twilight series
Star Wars
Dirty Dancing
Friends TV Series
Mtv
Soccer
American Pie
Gym
America’s Next Top Model
Family
Cristiano Ronaldo
Batman
Will Smith
Edward Cullen
Radiohead
American Idol
Doctor
Ipods
U2
Jackass
Beer
The Bible
Forrest Gump
Photography
Shrek
Chillin
Traveling
Justin Timberlake
Sex And The City
I Love Music
Gladiator
The American President
The Killers
Pulp Fiction
Country
Avril Lavigne
Drink
Jack Johnson
That 70′s Show
Nike
The Godfather
Christmas
Rap
My Car
The Hills
Hip Hop
The Cure
Chocolate Milk
Two And A Half Men
90′s
The Doors
Heath Ledger
Ipod
Jonas Brothers
Coffee
Drinking
Kanye West
Amazing Race
Bars
Skins
Shoes
24
Katy Perry
Gad Elmaleh
Tennis
Internet
Pingu
Running
Guns N’ Roses
Futurama
Skittles
Led Zeppelin
Smoking
Video Games
Legend
Grease
Friend
Ac/dc
Kisses
Massages
Evanescence
The Who
Job
Children
Pop
The Ellen Degeneres Show
Victoria’s Secret
Zara
Scary Movie
Foo Fighters
Muse
Camping
Akon
Seinfeld
Transformers
Daft Punk
Jim Carrey
Democratic Party
Studying
Beyaz
Mr. Bean
Scarface
Paramore
Food
Green Day
Shawshank Redemption
Sushi
McLovin
The Color Purple
Golf
The Notebook
A Beautiful Mind
New York City
Dexter
Bananas
Kinder Bueno
Big Brother
Oasis
Uk
Finding Nemo
Top Gear
Ice Age
Hiking
Napoleon Dynamite
Batman: The Dark Knight
50 Cent
Friends
Jazz
Musica
Volleyball
Hair
Pirates Of The Caribbean
Toblerone
Smoke
Candy
Simpsons
Jason Mraz
Ncis
Playboy
College
Pirates
Eminem
Wine
Fishing
The Goonies
Weather
Kenny
Manchester United
Maroon 5
The Stig
Laughing
Wedding Crashers
Snowboarding
Entourage
Wedding Crashers
Dog
Boo
80′s
Rolling Stones
The Lion King
Dogs
Nickelback
Guitar
Britney Spears
Garden State
Mojito
Justice
House
Puma
Republican Party
Cars
Animals
iPhone
Bon Jovi
Casper
American History X
Taylor Swift
Reggae
Apple Students
Tom And Jerry
Incubus
None
Jay-z
Wheres Wally
Csi
Amy Winehouse
Superbad
Lost
California
The Sims
Aerosmith
Anchorman
Harry Potter
Malcolm
John Mayer
Juno
Will And Grace
Writing
70′s
Mythbusters
Singing
Gilmore Girls
Joker
Sid And Nancy
Saw
Gucci
Vino
Jr.
Skiing
Madonna
Movies
Mean Girls
Mi 3
Smallville
Bush
My Chemical Romance
Cookies
Shakira
London
Guns
MMS
Kung Fu Panda
Relaxing
Kings Of Leon
Books
Boondock Saints
Eternal Sunshine Of The Spotless Mind
Dave Matthews Band
My Son
Australia
A Walk To Remember
P.s. I Love You
El Chavo
System
Michael Jackson
Gum
Reading
Depeche Mode
Partying
Old School
Saving Private Ryan
Watching Movies
Red Hot Chili Peppers
Guitar Hero
Pearl Jam
Earth
Johnny Cash
Jimi Hendrix
Borat
Baseball
Three Amigos
Jack Johnson
Disney Movies
The Office
Lee Evans
Working Out
Indiana Jones
Lamborghini
google
Film
NY
James Bond
The Dark Knight
Nirvana
Shopping
Pretty Much Anything
History
Lacoste
Pimp My Ride
Hockey
Xbox 360
And Many More
Los Simpsons
Sports
Leon
Smiling
90210
Jeff Dunham
Pubs
Country
Rap
Ferrari
Pride And Prejudice
Dragon Ball Z
Hanging Out With Friends
Champagne
The Beatles
Death Cab For Cutie
Eating
Hollyoaks
Pi
Braveheart
The Matrix
Rayban
Hip-hop
Sopranos
Alicia Keys
Miley Cyrus
R&b
The Future
Anchorman
Best Friends
Listening To Music
Subway
Fall Out Boy
Nip/tuck
John McCain
Snatch
E.t.
Law And Order
Kill Bill
Ben Stiller
The Blackout
Lionel Messi
24
Rugby
Chicago
Enrique Iglesias
Maltesers
System Of A Down
Sublime
Wentworth Miller
Step Up
Light
Scrubs
Guitars
High School Musical
iTunes
Criss Angel Mindfreak
Tequila
David Guetta
Desperate Housewives
Photos
The Departed
Arrested Development
Snoop Dogg
Coldplay
Chilling
Weeds
Peter Griffin
Texting
T.i.
My Name Is Earl
Jackie Chan Movies
Amelie
Watching Tv
Alf
Friends
Roses
Tea
Politics
Love Actually
George
Happy Tree Friends
Csi Miami
A Clockwork Orange
Bones
Hip Hop
Fight Club
Terror
Christian
Uno
Shameless
Spring Break
Msn
Techno
The Police
Florida
Hannah Montana
Sex and the City: The Movie
Wife
Lotr
Cosmo
Pretty Woman
New Moon
South Park
Joey
James Blunt
Er
My Cell Phone
Psychology
Girls
The Oc
Ne-yo
My Husband
The Devil Wears Prada
Bob Dylan
Boondock Saints
Travelling
Peace
Strawberries
Project Runway
Musique
Moulin Rouge
Valentino Rossi Doctor
Ugly Betty
Painting
Vacation
Supernatural
Bowling
Nba
Eastenders
Snow Patrol
Friday Night Lights
Survivor
Rock
Gardening
Disturbed
Goodfellas
Sportscenter
Blow
Flight of the Conchords
Pink
Captain Blood
The Green Mile
Iron Man
Old School
Metal
Traveling
Steve Stifler
Hanging Out
The Fray
Lenny Kravitz
Les Simpsons
Las Vegas
Fast And The Furious
Biking
Israel
Al Pacino
Monty Python And The Holy Grail
Parties
England
Water
Thundercats
Disneyland
King Of Queens
Money
Legos
The Killers
So You Think You Can Dance
Colbert
France
Estudiar
Burberry
Nintendo Wii
The Oc
Sound
The White Stripes
That 70′s Show
Abercrombie
Korn
Christina Aguilera
Slipknot
Silence Of The Lambs
Sex And The City
V For Vendetta
Revenge Of The Nerds
Drawing
Breakfast
Juanes
Nokia
The Da Vinci Code
Pictures
Babies
Xxx
Sunshine
Miami
Fc Barcelona
Wwe Universe
Donnie Darko
Fashion
Classic Rock
Dancing
Teacher
Little Miss Sunshine
Chuck
Weezer
Rage Against The Machine
The Bible
Frank Sinatra
Ga
Elf
America’s Next Top Model
Lord Of The Rings
Big Bang Theory
Blink 182
Chris Moyles
And Of Course
Prison Break
Blues
Wisin Y Yandel
The Eagles
Seinfeld
Zoolander
Requiem For A Dream
Texas Hold’em
The Daily Show
Levis
Too Many
Design
House Music
Journey
Nightmare Of You
Bob Esponja
Ratatouille
Criminal Minds
Goo Goo Dolls
The Princess Bride
The Da Vinci Code
Walking
Arctic Monkeys
To Kill A Mockingbird
Dumb And Dumber
Ski
Apple
Knocked Up
Trainspotting
The Fray
Drinks
Business
Cats
English
Law And Order Svu
Zelig
Eclipse
Outdoors
Alternative
The Kooks
Yoga
Gwen Stefani
Playstation
Charmed
milkshakes
Gilmore Girls
Chris Moyles Show
Michael Jordan
Cinema
Office Space
David Bowie
Christ
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ben and jerrys
Panic! At The Disco
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Un Gars Une Fille
Tupac
Crash
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Kinder Suprise Eggs
Classical
Beyaz Show
Hunting
The Who
Italia
Ricardo Arjona
Getting Drunk
Smashing Pumpkins
Having Fun
Pool
The Colbert Report
Sublime
Remember The Titans
Poker
Gladiator
Chuck Norris
Liverpool Fc
Incubus
Three Days Grace
Comedy
Pulp Fiction
1984
Happy Gilmore
Sport
Shawshank Redemption
I Am Legend
Chanel
Sin City
The Clash
Pancakes
Tila Tequila
daughter
Dirty Jobs
Reggaeton
Rascal Flatts
Pretty Much Anything
Faire La Fête
Mgmt
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Radio
Summer
Madagascar
Real World
John Mayer
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Miami Ink
Brothers And Sisters
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Rent
Snoopy
Prodigy
40 Year Old Virgin
Horses
Jon & Kate Plus 8
Pink Floyd
Star Wars
Taken
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Love
30 Rock
Oprah
Red Flavour Pringles
Fear And Loathing In Las Vegas
Star Trek
Vi
Vegas
A Prayer For Owen Meany
The Big Lebowski
Home Alone
I Love New York
Softball
Track
The Secret
Chocolat Milka
Mika
Crash
Krispy Kreme Doughnuts
Breaking Benjamin
My Girlfriend
Cheese
How To Lose A Guy In 10 Days
Jeff Buckley
Green Day
Die Hard
Audi
Top Gun
Islam
Photo
Ska
MC’ing
Death Cab For Cutie
Futbol
Freedom
Football
Nip/tuck
Simple Plan
Twix
The Ramones
Dirty Dancing
Dave Matthews Band
Monk
Ligabue
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Robbie Williams
Everybody Loves Raymond
Manager
Dragibus
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Owner
Tom Petty
Animal Farm
Disco
Playing Guitar
Wall-E
Scarface
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American Beauty
Norah Jones
Watermelon
The Offspring
Eric Clapton
Daddy Yankee
Galatasaray
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Ben Harper
Catcher In The Rye
Chupa Chups
Entourage
Garden State
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Dr. Pepper
Drama
Kelly Clarkson
Troy
Sleep
Phantom Of The Opera
Bloc Party
3 Doors Down
Colors
Ufc
Batman Begins
Edward Scissorhands
Paulo Coelho
Angels And Demons
Fall Out Boy
Monsters Inc.
Surfing
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The Holiday
ninguna
Sweeney Todd
Office Space
The Little Prince
Naruto
working
Ultimate Fighting
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Hitchhiker’s Guide To The Galaxy
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My Cat
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Hollister
Tool
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Hairspray
Jamiroquai
Rome
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God
Prince
Roger Federer
Laguna Beach
The Pursuit Of Happyness
Led Zeppelin
The Strokes
Ark
Friendship
Dumb And Dumber
Roma
Morgan Freeman
Pirates Of The Caribbean
Wikipedia
PSP
Radiohead
Dvds
300
Tetris
Butterfly Effect
Chelsea FC
Pie
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Timbaland
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Futurama
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40 Year Old Virgin
Anything With Will Ferrell
Hitch
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Lifehouse
Mario Kart
Chat
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Piano
Happiness
Super Troopers
Love And Basketball
Stewie
P!nk
I Dont Read
Nyc
Bob Marley
Green
Sharpies
Finding Nemo
DJ
The Prince Of Egypt
Gordon James Ramsay
American Gangster
Trance
The Sound Of Music
Casino
The Hills
The Postal Service
Tim Burton
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Aladdin
Mexico
Jason Statham
The Wizard Of Oz
Harry Potter
Jennifer Lopez
Photography
Scrapbooking
Ferris Bueller’s Day Off
Snow Patrol
Fighting
Bad Boys 2
Iv
Computers
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Queen
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the library
The Usual Suspects
Ra
Cadbury
Across the Universe
Japan
Sum 41
Basketball
Los Padrinos Magicos
The Kite Runner
Black Eyed Peas
Vacations
The Secret Life of the American Teenager
The Shining
Private Practice
Bacon
Soccer
Espn
Postsecret
Mars
Blood Diamond
Quran
The Departed
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Greece
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Faith
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Beck
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Mario
Switchfoot
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My Boyfriend
The Universe
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Zidane
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Weezer
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Piercings
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Tv
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Clothes
The Streets
India
Little Britain
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The Sky
Mall

Woody Allen
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Honey
Clubbing
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Next
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Ed
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Related
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How To Lose A Guy In 10 Days
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Scrat
Running
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Eternal Sunshine Of The Spotless Mind
House M.d.
Jesse Mccartney
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Foto
Dunkin Donuts
Daria
Pussycat Dolls
My Sisters
Narnia
Ben Folds
Redbull
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Greek
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Halo
Boots
Rocky
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Oz
Vanessa Hudgens
Disney Channel
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la tour eiffel
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Big Fish
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Billy Madison
Love And Basketball
Angelina Jolie
TODO
Suite Life Of Zack And Cody
Political Science
The Godfather
Stephen Colbert
Superman
Nursing
Kill Bill
Goo Goo Dolls
Life
Chicken
Driving
The Smiths
slurpees
Target
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Punk
My Chemical Romance
Ac/dc
The New York Times
Working Out
The Wedding
Hanging Out With Friends
Van Halen
Les Inconnus
Tommy Boy
The Matrix Trilogy
The Biggest Loser
Damian Marley
Ozzy Osbourne
Drums
Action
27 Dresses
Reservoir Dogs
Sweet Home Alabama
Oar
Anatomy
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Lindt chocolate
Ii
Meeting New People
Saw
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Ali
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Placebo
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Cooking
Pirates Of The Carribean
The Used
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Weekends
The Wire
Plain White T’s
English
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Taco Bell
X-men
311
And Many More
Tim Mcgraw
Reading
Neil Young
Doug
Flying
Usher
Government
Backstreet Boys
The Beach
Biology
Tokio Hotel
Nine Inch Nails
V For Vendetta
Little Miss Sunshine
la Musique
A Walk To Remember
Chemical Brothers
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Elvis Presley
Chatting
Salir
Arcade Fire
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Psych
The Passion
History
Forest Gump
Heavy Metal
Director
50 First Dates
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A Christmas Story
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Soul
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Man On Fire
Snatch
Anime
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Brad Pitt
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Being a Mom
Hancock
Gummy Bears
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Brand New
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USA
The Great Gatsby
Nightwish
Kitchen
Glory Glory Man United
Pixies
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Fun
Relient K
Casablanca
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Talladega Nights
Colocolo
Dazed And Confused
Cycling
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Extreme Makeover Home Edition
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Sex
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The River
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Arte
Boating
Will And Grace
Er
Sopranos
The Graduate
Barney
Tom Petty
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Buffy
Good Will Hunting
Hello Kitty
Scooby Doo
Curb Your Enthusiasm
Austin Powers
Jabbawockeez
Avenged Sevenfold
The Academy Is
Girls
Battlestar Galactica
Firefly
Common
Dire Straits
Walk The Line
Spice Girls
Papa Roach
Ting Tings
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Laying Out
Boston Legal
Closer
Cricket
Wanted
Metro Station
Oc 2003
Laguna Beach
Dodgeball
Death Note
Bryan Adams
Rolling Stones
French Kiss
Deadliest Catch
The Boondocks
Muppets from Space
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Nickelback
Jack Black
White Chicks
Blues Brothers
Liverpool
Swimming
Health
Fresh Prince
All American Rejects
The Shins
Snowboarding
Modest Mouse
Law And Order Svu
Brad Paisley
Cops
Bullet For My Valentine
donuts
Wwe
Technology
Virginia Tech
Dido
Handball
Serge Gainsbourg
The Edge
Franz Ferdinand
Juan Luis Guerra
Electro
Cosmopolitan
Monster
growing
Lecture
Elton John
The 88
Hayko Cepkin
Bananas in Pyjamas
Moby
Smallville
Heros
System Of A Down
Hot Fuzz
Workout
The Prestige
Save The Last Dance
The Breakfast Club
Tanning
Uni
Full Metal Jacket
Johnny Cash
Afi
Grand Theft Auto 4
Aqua Teen Hunger Force
Counting Crows
PC
Kingdom
Youth Group
Cars
William Orbit
Rush Hour
Opera
Empire Records
Crime And Punishment
Breakfast At Tiffany’s
Roxy
The Italian Job
Etc.
Michael
Marketing
Istanbul
Rock And Roll
What Not To Wear
Kissing
Photoshop
Billy Madison
Muse
Dream Theater
Jimmy Eat World
Final Fantasy
Az
Goodfellas
Holidays
Badminton
Jim Carey
Ocean’s 11
Shaun Of The Dead
Paris Je’Taime
Procrastinating
Dave
Nelly Furtado
The Dentist
Blur
Enchanted
Maroon 5
Working Out
The Princess Bride
The Nanny
Happy Gilmore
Megadeth
Ed Hardy
Wayne’s World
Hugs
The Apprentice
Actor
Edward Scissor Hands
Forrest Gump
Space
Talking On The Phone
Clerks
Rob Zombie
Daughtry
Mock The Week
Duffy
Bob Marley & The Wailers
Etc.
Horror
Burn Notice
ver peliculas
Shame On It All
Moulin Rouge
Sex Pistols
Third Eye Blind
Teenage Mutant Ninja Turtles
Russell Peters
Pro Evolution Soccer
Rock Band
Aaliyah
Tom Waits
Full House
Only Fools And Horses
How High
Sin City
Blink 182
Borat
Vogue
Feist
Hinder
M*a*s*h
Indie
Cafe Tacuba
Women
Business
Tommy Boy
Regina Spektor
Guns N’ Roses
Arrested Development
311
American Eagle
Marilyn Manson
Reba
X-files
Ect.
Jack Daniels
Camping
Rocky Horror Picture Show
Pirates Of The Carribean
Wit
The Roots
Almost Famous
Flowers
Manu Chao
Chappelle’s Show
Music Videos
Alice In Chains
Romeo And Juliet
Absolutely Fabulous
Iraq
Good Charlotte
Ghost
Alan Carr
Poetry
Acting
CHAYANNE
Everybody Loves Raymond
Interpol
American Eagle Outfitters
Smurfs
Monty Python And The Holy Grail
Aerosmith
Era
Abba
Babe
Universidad De Chile
Armageddon
Tiesto
Disturbia
Jazz
Tennis
Pearl Jam
Stealing Zachariah’s boat
Bleach
The Mummy
Baseball
Grateful Dead
Secondhand Serenade
Fishing
Friday
Philosophy
Josh Groban
Real Madrid Cf
Funk
Rambo
Kanye West
Outkast
Martin
Anchor Man
Pink Panther
Socks
Florence Foresti
The Colbert Report
Tool
Lotr
Beirut
Saved By The Bell
Memento
Casting Crowns
Fitness
Red Dwarf
concert
Mozilla Firefox
Sleepless In Seattle
Media
Deftones
Dazed And Confused
Pharell
Reading Books
Apples
Laughing
AC Milan
Golfing
Doctor Who
Snoop
Las
American History X
Broken Social Scene
Europe
Staind
Pop
Laura
Whose Line Is It Anyway?
Snl
Films
Alanis Morissette
Cashier
Simon And Garfunkel
Sisterhood Of The Traveling Pants
The Forgotten
Coach
Vampire Weekend
Chipotle
Andy Warhol
Black Sabbath
Billabong
2001
Road Trips
Boy Meets World
Bourne Identity
Imogen Heap
Pushing Daisies
Babysitting
Labyrinth
Ricardo Kaka
1984
Work
Brand New
The Count Of Monte Cristo
Hillary Clinton
Mountain Biking
Seven
Snowboard
Pinky And The Brain
The Davinci Code
Conan O’brien
Fraggle Rock
Eating
monty python
San Francisco
Swim
Ben Harper
Economics
Duman
Video Games
Street
Underoath
Jude
Musical
The Great Gatsby
The Crow
Legally Blonde
Casino Royale
Paintball
Fiesta
The Beach Boys
School
New York Yankees
Gavin Stacey
The Very Hungry Caterpillar
Plus Belle La Vie
Notorious
Jay-z
The A Team
Creed
counterstrike
Kelly Clarkson
God
Ball
Step Up
Puppies
Neighbours
Pan’s Labyrinth
Classic Rock
Mythbusters
Hitman
Accepted
The Eagles
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Step Up 1 2
sour patch kids
Jimi Hendrix
Oscar
Kayaking
Sagopa Kajmer
Victorias Secret Fashion Show
School of Rock
Nick Cave
Jurassic Park
People
Saving Private Ryan
Man Vs. Wild
Mozart
Jackson 5
Cross Country
Watching Movies
Drinking
Queens Of The Stone Age
Tim Mcgraw
All American Rejects
Mac
10 Things I Hate About You
Cuddles
AIDS
Accounting
Shooter
Katie Price
Nurse
Tintin
Jack’s Mannequin
Shopping
Kenny Chesney
Basshunter
Entertainment
Jordan
Hinder
Intern
The Temptations
American Beauty
Paint
Ancient Egypt
Black Hawk Down
Building Things
Ray
Skateboarding
Lewis Hamilton
Naked
Malcolm In The Middle
Cnn
A Perfect Circle
Gym Class Heroes
Hamish Andy
Ministry
Walk The Line
Led Zepplin
Anything By Nicholas Sparks
Jessica Alba
Gok Wan
Notorious Big
Switchfoot
Computer Science
Pretty Woman
The Used
Steps
Achmed Dead Terrorist
Yellowcard
Miracle
Def Leppard
correr
The Cranberries
Taxi Driver
Lounge
Flyleaf
Thailand
Aim
Killswitch Engage
Going To The Beach
Amsterdam
Breaking Dawn
Bass
Cocktails
Zen
City Of God
Nicolas Cage
George Clooney
The Verve
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Deep Purple
Notting Hill
Keith Urban
Cartoon Network
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Magic
Running
Pride And Prejudice
Emma
Fleetwood Mac
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Sailing
La Haine
Germany
N.e.r.d.
Beauty And The Beast
Dre
Skiing
Sara
Lol
Rescue Me
Silvestre Dangond
The Island
Ray Charles
Kaiser Chiefs
Patch Adams
Wrestling
Lacrosse
Coheed And Cambria
Walmart
Eddie Izzard
Colorado
One Flew Over The Cuckoo’s Nest
Rammstein
Chucky
Bright Eyes
Old Friends
Journey
BMW
The Goonies
Food
Stand-up Comedy
Sleeping
Arthur
Tori Amos
Motorcycles
Students For Barack Obama
Cake
Atreyu
Afi
Kyle Xy
Red Wine
Golf
Pride And Prejudice
The Patriot
Without A Trace
Hardcore
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Pendulum
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Shrek
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Student
ford mustang
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Him
Spoon
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Chips
Amelie
I Dont Read
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Road Trip
Dawson’s Creek
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Keyshia Cole
Barney Stinson
Flogging Molly
Medium
Steak
Animal House
Hitch
Six Feet Under
Bobby
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Kenan and Kel
Ex
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The Sandlot
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Education
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Westlife
Tout
Iced Tea
Server
T.i.
High School Musical 3
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Sales
Gone In 60 Seconds
Bow Wow
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Home Improvement
mercedes benz
Troy
Matchbox 20
Guitar
The Incredibles
Rent
Saturday Night Live
Marvin Gaye
James Brown
Avatar
Sociology
Brown Sugar
It’s A Wonderful Life
Kate Nash
Pasta
Dispatch
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Toy Story
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The L Word
No Doubt
Mangos
Lost In Translation
Relient K
Le Iene
Politics
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Eric Clapton
Girls Nights
Boys
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Rush
Glory
The Lovely Bones
Listening To Music
Magazine
Phil Collins
Promise
Greenday
Dancing
Skillet
Say Anything
Family Matters
Mos Def
All-american Rejects
Ci
Fame
21
Something Corporate
Nintendo DS
The Office (bbc)
Pittsburgh Steelers
The Mars Volta
Zac Efron
The Ocean
Jordin Sparks
August Rush
When Harry Met Sally
Bad Boys 2
Garage
Princess
Good Will Hunting
Economy
Young Frankenstein
Intervention
Neil Buchanan Art Attack
Motion City Soundtrack
Ali G
The Fratellis
Cheer
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John Tucker Must Die
And The Ugly
Rock Climbing
Frasier
Classical
Nin
Beck
Nascar
Anberlin
Match Of The Day
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Accessories
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The Shield
Alt
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Graffiti
Heat
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Ugly Betty
Audioslave
Ludacris
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Velvet Revolver
Sunglasses
Portishead
Skating
Sales Associate
Batman Begins
Spirited Away
Soundgarden
Ghost Hunters
Three Days Grace
Ferris Bueller’s Day Off
Stefan Kramer
Basket Ball
Xbox
Bach
Brownies
Yes
Millions
The Five People You Meet In Heaven
Tennis
Mobile
Bourne Ultimatum
Snowboarding
Grease
Exercise
James Patterson
The Strokes
Crank
Peter Pan
The Man
Wakeboarding
The Longest Yard

Deal Or No Deal
Kelly
Beer Pong
Russell Brand
Man On Fire
Bill Bailey
Alien
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Motley Crue
Sufjan Stevens
Red
The Wedding Singer
Philadelphia
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Robin Hood: Men In Tights
Soda
Super Bad
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Heidi
Dan Brown
Van Morrison
Hockey
Girlfriends
Waitress
The Wash
The White Stripes
Taj Mahal
Tim
The Ref
Dmb
Eurotrip
Steel Magnolias
Cheers
Atl
Army
Cradle Of Filth
Makkah
Third Eye Blind
Iron And Wine
Jet
The Lake
Wilco
Celine Dion
Nfl
The Soup
Fox
Slayer
Angels And Airwaves
Horseback Riding
Godsmack
Ccr
Two Pints Of Lager And A Packet Of Crisps
Erykah Badu
The Simpsons Movie
The Girls Next Door
MAC cosmetics
Bjork
Fear And Loathing In Las Vegas
Volleyball
Training Day
Drinkin
Blades Of Glory
The Bachelor
Kiss
Talking
Big Love
Many
Adventures
Lucky Number Slevin
Ireland
Travis
Naruto Shippuuden
Hard Rock
Knitting
Ocean’s 11
Lingerie
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Young Jeezy
Degrassi
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Clueless
Special Olympics
Contact
The Apartment
Tyra Banks Show
Sigur Ros
Chillen
Lakers
Folk
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Sweet Home Alabama
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My Truck
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Almost Famous
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Prada
Travel
Acoustic Guitar
Madea
Drinking Coffee
Pets
The Hobbit
Elementary Education
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The Last Samurai
Jaws
Medicine
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Tryo
The Unit
Anything Pixar
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La Ley
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Pablo Neruda
Baseball
dolce & gabbana
Boy Meets World
jennifer hudson
Hellogoodbye
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Peep Show
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Golden Girls
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Reggae
Brazil
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Chevelle
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Spirit
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Lock
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Enya
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Teoman
Disturbed
Paul Mccartney
Miles Davis
National Treasure
Working Hard
Volleyball
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Yep
Stomp The Yard
The Bourne Trilogy
Deal Or No Deal
Etc.
Lifehouse
Phish
Judas Priest
Save The Last Dance
Cloverfield
Documentaries
Chinese
Push
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Going To The Gym
Stone Temple Pilots
Nickleback
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And Many More
Harold And Kumar Go To White Castle
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Teachers
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Full House
James Taylor
Hellogoodbye
Trading Places
My Bed
Clue
Elvis
piercings and tattoos
Flip Flops
Adventure
X Factor
Grandma’s Boy
Peta People For Ethical Treatment Animals
Jogging
Etc.
Andrea Bocelli
Band
You’ve Got Mail
The Secret Life Of Bees
And Others
Cupcakes
Eragon
West Wing
Terminator: The Sarah Connor Chronicles
The Flaming Lips
Keane
Chappelle’s Show
Romance
Field
The Rock
Computers
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Aqua Teen Hunger Force
Martial Arts
Women’s Murder Club
Books
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The It Crowd
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Oprah Winfrey Show
Motion City Soundtrack
Bright Eyes
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Traffic
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Clerks
Jeopardy
Vasco Rossi
Gospel
Dropkick Murphys
musik
The Illusionist
Drop Dead Fred
Indiana Jones
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True Romance
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Fort Minor
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Dr. Who
Playing Basketball
Four Brothers
Discovery
Laura Pausini
Meet Joe Black
Seal
The Ring
John and Kate Plus 8
Concerts

175 million active users, billions of friendships. That’s billions with a B.
The stats are straight up off the hook.  The full complexity of those relationships is unfathomable.

What started as a closed Ivy League system now has 175 million active users.  The fastest-growing demographic is those over 30, and the average user has 120 friends. There are 850 million photos uploaded every month. Then there are the applications that anyone can build to run on their system, fan pages, event pages, and on and on.

When you hit Google, you are looking for something specific.  When you hit facebook, you are just looking. Eyes are wide open, interested, and ready for something different. You don’t go to facebook looking to buy, you come looking to see what your friends are up to and to let them know about you.

You have no agenda, other than the fact you are up for something you haven’t seen before.

Hmmm… 175 million people, and you are catching them at that moment each week when they are looking to find out what’s new.

This creates some interesting opportunities for using facebook advertising.

I have always put the good of the world, and of my fellow man, as a high priority. This has cost me a lot of money over my lifetime, but it is the right thing to do.

I am happy to say that after meeting with executives and staff at facebook the guys and gals I talked to want the same thing. They put the user experience as way more important than cashing in a buck at your expense. I had a good talk with Andy Liu (buddytv.com, failblog.org) about this the Friday night of the Elite Retreat, driving to the airport to exchange my rental car. The fast buck has been the Internet marketers’ friend, but the long-term play is going to be with integrity and quality.

The Tuesday of the Elite Retreat, I had the pleasure of meeting with, learning from and advising some of the executives at facebook. The meetings took place at the Prolific Oven coffee shop in Palo Alto, (no ties, thank god!)_in the facebook headquarters scattered around Palo Alto, and walking in the rain on the mean streets of Palo Alto while sipping tea. It was way cool. I felt pretty important.

I got to meet with Tim Kendall, Jeff Iden, Don Faul, and Alex Schultz, plus some others that I was asked to keep off the blog.

I can’t disclose everything discussed, but we went over facebook’s quest to reach more unique advertisers and to offer more and more quality products to its users.

It was confirmed that the thumbs-up and thumbs-down by the ads actually result in real measurable changes for the advertisers. It was also confirmed that the interests you can target when advertising are taken not just from the profile the user sets up initially, but more and more from things posted on their wall.

They also confirmed that each and every ad is still reviewed by a human being, but long –term, their philosophy is to let the users guide the facebook computer as to which ads are appropriate or not. This eventually will hopefully result in Nancy Temple getting served ads from her church and related products, while Billy Boister gets hit with ads from the new club opening and the car show.

The really exciting thing is where this is headed. Google knows pretty much one thing about you as a user: what you are searching for right now.

Facebook knows a lot more than that. Facebook is very protective about the info of a particular user, even though their data is more or less public if you are able to view that users profile. On the other hand, facebook has the potential in the future to look at what a user is up to, as well as what their friends are up to and how these relate.

Imagine your friends and yourself are planning a trip to the river, to wakeboard. It’s all over yours and their walls on facebook. It also so happens that the Purple Doves are playing a free concert at the river, sponsored by Judy’s book, as part of their Green Energy program.

Facebook knows all these details. You and your friends have typed it onto each other’s walls for the world to see. Would it be inappropriate to show you an ad of the new hybrid SUV that can haul a trailer full of Jet Skis? That the SUV company promises that 10 percent of their profits will go to buy electric- generating windmills!

It can get even deeper than this, if you imagine things your friends are doing, that you don’t even know about. Taking into account social trends of what can be predicted you will be into in a week or two?

As a user, I would much prefer the ads I am shown each day to actually resonate with what I might like, such as a new Whole Foods location or a better surf report website, rather than trying to sell me Viagra or a new copier which I have no interest in.

If they showed me the new watch that Brian Norgard or Shoe just bought, it will have a have a huge effect  on me next time I see Shoe and see his watch. Facebook can know what watch Shoe buys, even before I do.

Facebook currently still has a small number advertisers compared to a network like google, with many of those advertisers selling the same products, to hundreds of millions of users. In other words, there is only a fraction of products being sold that could be.  It boggles the mind to think of what could be sold on facebook and how it could be done.

Will facebook’s ad revenues end up being bigger than Google’s? Everyone I have asked has said No, but I wouldn’t bet on that so early in the race.

I am deep into the facebook wave now and just starting my bottom turn. I predict that those who catch the wave now will have a good long ride, with the wave building in height for quite a while to come.

In the coming weeks, I will be doing testing of different strategies that will help both advertisers and facebook to increase bottom-line profit while benefiting consumers, and then reporting back to facebook with recommendations.

I’ll keep you posted.

There is quite a bit loaded into that statement.

I am going for actually a long list of reasons.

1. To make sure everything is smooth as silk for the Elite Reatreat “field trip” there on Thursday, with Magic Bus transportation provided by the ever cool Jim at We Build Pages.

2. To have some great food, and great meetings, with some truly first class people.

3. To become super educated on Facebook, so I can help them interface more smoothly with the internet marketing world.

4. To answer some questions they have for me on who the influencial internet business/marketing bloggers are, and whatever else they want to know from me.

5. To learn stuff to help with my own projects.

6. To stand in front of a tidal wave just before it hits.

I had a long talk with Michael Jenkins about this one morning last week. Michael is the Founder and CEO of Market Leverage Affiliate Network. Facebook reaches hundreds of millions of people each week. They also have more info about who each user is on a continental basis than any other site. They actually care more about the user experience than they do about making money. There was a lot more to this conversation that I am not at liberty to release, but boy oh boy is there a lot of opportunity here.

In no way would I imply that google has maxed out on their ability provide value to advertisers, but at the moment Facebook provides ridiculous value to advertisers if you can figure out how to utilize it properly. Jeremy, (Shoemoney) turned me onto this and we have been working on some early experiments on how to utilize facebook advertising for maximum value.

Recently I have been looking at what other medium has ever been able to be able to target demographically their users on such a wide scale. Answer? Nothing.

Google is cool that if you use adwords you can have a great understanding of their intent at that exact moment, but with Facebook you can find out if they like to dance, are 24 years old, live in Phoenix, and are in a relationship. Man if I had a romantic restaurant in Phoenix I would be spending everything I have on marketing to that group today for Valentines at my place.

The closest thing I have ever been to that had this type of detail is buying mailing lists and mailing to people, or e-mail lists. It is a huge difference because with those lists you are making assumptions about what the person is into, but with Facebook the person themselves has either said they are into that, or at least talked about it on their page.

The real future of facebook hasn’t even been unleashed yet. It will be when they fully develop their system for not only directing ads based on what the person is into, but also what their friends are into, and tying it in to whether their friends are allready users of a particular product or service or not.

Can you imagine if you were selling Zoomi Electric Bicycles and you could target a Facebook user who had 9 of his 45 friends allready riding Zoomi Electric Bicycles. Just imagine the ad saying something like,

John, C’mon allready!

All your friends are riding Zoomi Electrics to school,

why aren’t you!

And then it shows photos of his friends who allready ride them.

So maybe this is pushing it a bit too far, and impinging a bit on their personal privacy, but it really demonstrates the power that is available through their data.

Like I said in the beginning, one of the main reasons I am really excited to get to work closely with Facebook is that they actually put the users experience far ahead of their interest in making money. Long term this is going to put them I believe in a position that will be more powerful than even the mighty Google.

Shoemoney pointed my head to look in the right direction, and after my own studies and speaking with Michael, I can hear the rumbling. There are a few hundreds of millions of eyeballs, maybe billions? starting to look in this direction at our ads and we know more about each one of them than we ever have before.

I am putting myself right in front of that tidal wave right now, and looking forward to it breaking on me.

Stay posted next week, and you will hear more about what I learned at Facebook.

In case you haven’t heard of them, here is their site