New Blog to Check Out
I’ve talked a lot lately about some of the hurdles of affiliate marketing, and have been trying to understand what is happening in there, who can be trusted, and what exactly is going on. I came across an amazing story, called Four Easy Ways to get Sued as a direct response marketer. (Just scroll down about half way down the page.)
It tells the story of the supposed herbal male enhancement pill. I loved the commercials with the 50’s feel, and the guy with the big smile, and the sexy yet accessable women who hovered around this innocent guy. Really amazing marketing. Made me want to eat the stuff as breakfast cereal! Well according to the article, it turns out the stuff was a scam (not surprising), and that the guy selling it went to jail! Holy crap!
The article goes on to say that the guy went to jail, not for selling a crap product, but for continuing to bill people who got tricked into billing.
I was recently talking to a very famous ex-blackhat marketer, about ethics over a Chipotle burrito. We both agreed that the biggest criteria we had in selling something was, in addition to it being legal, that it actually told the consumer what they were getting, and the terms in obvious language. Look, if you want to buy a giant yellow whistle that you think will bring space aliens down to earth, that is you and the advertisers prerogative. But if the advertiser guarantees it will work, it better, and if the advertiser says he will bill you $49 for three months, then it better not be four.
There are other tips in there obviously written by a direct response veteran who has been in the trenches.
I also got drawn into the article on media buys. This is a newer subject for me that I am studying up on.
The more I dig into this industry the more fun and interesting it gets.
Sounds like an iteresting blog. Catchy name for sure.
ReplySounds really good !!! I’m definitely gonna check out and then share my ideas about it.
ReplyVery good point on products and billing. And yeah, thanks for directing me to the direct response blog. Now I’m feeling lucky.
ReplyNice blog. I feel that it would be very helpful who could read it. Thanks for sharing.
Your right about the smile, by the way. ^_^
ReplyI’ll try to check on it as well..Thanks for sharing
Replyhahaha…a whistle to call aliens…now thats something i would love NOt to try. people are so gullible most of the times
Replyone thing i learned about internet shopping is – research research research! it is one thing that you get doped by the product being sold and another thing being doped for number of times by a seller of the product that does not work. Aside from researching on the product, it is also wise to do some researching on the seller of the product.
Replywhoa! I hope companies’ would think about their consumers more than anything…. Any way, they can fool us once, but I doubt if it can happen twice…. we are more intelligent now— Hope these corporations will not under estimate our rational on product buying 🙂
ReplyI am an online shopper also,before i buy something, i always check feedbacks from the customers. 🙂
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