The Expiration Of the Long Sales Letter
Guest Post By Justin Goff, buddy, and fitness affiliate genius!
(Full Disclosure – I didn’t get nuttin for posting this!)
Long, ugly sales letters are about to be dead…
Unless you’ve been living under a rock for the last year, you’ve probably noticed the traditional long sales letter is slowly being replaced by video (especially in the information product business).
However, the “hot” new videos that are raking in mountains of cash aren’t just any old videos. It’s a specific kind of video.
Enter the powerpoint video with voiceover.
112% Conversion Increase
I first tested this video out for our new lose belly fat product (see the video we use at
31DayFatLossCure.com/Abs) and we saw a 112% conversion increase over the long sales letter.
The video and the sales letter had the EXACT same copy, yet the video outpulled the sales letter by 112%.
Now the real beauty of this is that it’s really damn easy to put these kinds of videos together.
Unlike writing a long sales letter you really don’t have to be a good copywriter to pull this off. It certainly helps, and you need to know the principles of selling but it’s not as much of an “essential” as it is with a sales letter.
How You Can Pull In Buckets Of Cash With A Video Like This
- Affiliate Offers
This is something I would definitely split test if I was pushing people to a landing page before I sent them to an offer (CPA or Clickbank). If you made a video talking about the product and your experiences I almost GUARANTEE you it would pull better than a text landing page or a fake blog with the same information.
- Direct Link
The beauty of a sales video like this is you can direct link to it without anyone thinking you are trying to sell anything. Because the way we have it setup now, the “Add To Cart” button does not pop up until the end of the video when we pitch them the product.
So if people just show up at the video they aren’t scared off by the threat of being sold something…
Think about all the places you could direct link to this and make some money…
- Forums
- Yahoo Answers
- Blog Comments
- Article Sites Like Squidoo, Ezine Articles
You could easily make $2,000-$5,000 a month just direct linking to this video from sites like Yahoo Answers and Niche Forums…
Now if you want to do your own affiliate offers and try to use this strategy, then here’s how you make the video…
How To Make Your Own Cash Pulling Powerpoint Video
Here’s how we made our video…
1. First write out a script for the video in Word.
2. Then turn those into small slides using either Powerpoint or Google Docs.
3. Get a program like Screenflow or Camtasia and set up the recording area to the size of your slides.
4. Simply read through the slides and record your voiceover and the screen with one of the programs above…
5. You’re going to mess up, so try to do 3-5 slides at a time. Simply edit them all together at the end to complete the video.
That’s all there really is to it.
These kind of videos not only work great for direct linking type stuff, but we’re seeing a lot of success with Facebook Ads and media buys.
If you have any questions about using these videos in your business, feel free to leave me a comment and I’ll drop in to help
- Justin Goff
P.S. – If you’re interested in promoting our product, we’re on Clickbank, so just check out our affiliate page for more info. I personally work with & coach our affiliates, so hit me up if you have any questions.
My dad just died
Bernie Klein - armed
One cold morning, back in the early 60′s in San Luis Obispo in central California, my dad and his friend drove out to Morro Bay to dive for Abalone. They would do this with masks, snorkels, no tanks, and no wetsuits, in water that if they were lucky was in the 50′s. Those days California was still fresh, and Abalone were plentiful. One day when they were out, underwater, they saw a shark, a real big one, my dad thought it was a great white.
Berny, My dad didn’t have much money in school, but he had a friend who was a prince from Saudi Arabia, who had a Ferrari. The prince couldn’t drive as well as my dad, so my dad got to drive the car in races. Closed course, Laguna Seca type races.
When I was about 7 years old I was in my back yard in Sun Valley, in the desert hills on the outskirts of Los Angeles, up high where you could see where a million people lived, in my vegetable garden, I noticed something. Suddenly there was a good sized rattle snake about a foot and a half from where I was standing, coiled up, starring straight at me and rattling. I knew I was not supposed to move, so instead I screamed. My dad came running out, grabbed a shovel, and chopped that thing until it was in 10 little snake pieces.
My dad tells the story, of when he was a kid Bugsy Siegel came and visited their house and he got to hold his gun. I love that story.
My dad fixed stuff. Could fix anything. Engineer by training, and just a brilliant guy. I remember being about 10 years old, and him drawing complex math diagrams on how the pressure would build up in an engine, just before the spark blew the gas. He taught me how to fix cars, siphon gas out of a gas tank, mow a lawn, and paint a house.
He also left the right books for me lying around. When I was 7 years old I found a book he had on Yoga and meditation. I had just learned to read, so dove right into it. Started meditating and doing yoga then, which led to other things, and put me on a path of enlightenment. I remember around the age of 10 I found a book he had on logic. Started studying that, and doing the problems in the book, that helped a ton later on.
When I was 15 he bought a motorcycle. I think he had one in college. It was an OSSA. A Spanish trials bike, the kind that you could drive over boulders and trees with. It smoked like a mother, and at the age of 15 he used to let me ride it on the street, and go wherever I wanted.
When I was about 5 years old he got me started driving. I would sit in his lap on the freeway, and steer. Then probably around 6 years old he taught me how to drive full on. He had a FIAT spider sports car, with a manual transmission. We would go to the big parking lots around our area at 2 in the morning and practice. First I practiced just letting the clutch in and out, and then steering, and shifting, the whole thing. Hell of a fun thing to do with your dad when you are 6.
When he was in his 30′s to get a little exercise and break free, he would take off on his bicycle in the middle of the night, and ride the streets of Burbank at 2 am. That impressed me so much. Do it myself from time to time.
Back in 1964, the year I was born, he supervised the construction of the first computer with 1 Megabyte of memory. He was into this high technology, computer thing back in the days when people were still in black and white on T.V. 
When I was 15, I was playing football on the street in front of my house with a bunch of my friends. My dad had recently gotten his motorcycle. He was in his early 40′s. He decided it was time to learn how to do wheelies. He had never done this before, not when he rode bikes in the past, and not recently for sure. Over and over again he would go up the street, and we would have to step aside from our game, while he gunned it harder and harder. First the wheel only went up a little. Then a little more, but he couldn’t quite break from gravity and get it all the way up. This was by the way on a plain old asphalt paved neighborhood street, with sidewalks and curbs on both sides, and no helmet. Then he finally goes for it full on, accelerates hard! Front of the bike goes up! Way up! and he falls off the back. He is still holding the handlebars, and tries to pull it off. He ends up on the bike, on his stomach, riding up the street, rams into the curb, and crashes into the bushes. God I loved him at that moment. I had the coolest dad on the street.
He loved to sail as well. Studied it. Had boats on and off his whole life. Wasn’t afraid of putting himself into some pretty radical situations. Once in Santa Barbara we ended up being stuck in swells so big our 30 foot sailboat just couldn’t handle it, and we got pulled in by the harbor patrol. Another time he sailed into the Newport harbor when it was breaking in the channel, if you know waves you can get what that would be like.
When I was a little kid we would get up in the middle of the night, and make Dagwood Sandwiches. These were sandwiches, with as many layers, and as many sandwich ingredients as you could find.
When things would go bad, and I would be stuck somewhere I would call him, and he would come. 2 in the morning, up in the mountains, out at the beach with a broken down car, or 500 miles away.
He would come, and he would fix stuff.
Real competent guy, smart as a tack, and worked like an ox.
The world will be a much more broken place without him.
I look forward to the next time we run into each other.
Love ya dad.
You did a really good job.
Your son,
David
Some cool web help
Sanjay, the CEO of Crowd Gather, the forums guys, gave me an e-mail and told me about a friend he wanted to bring to thinktank. It is a family friend by the name of Rahul.
I make a lot of landing pages for facebook ads, and have become a bit of an expert in this area.
I have also been doing a lot of mailing list management lately, and have been playing with landing pages for those as well.
There is a special project that I have been working on the past month, that you will see exposed in John Chow’s, Shoemoney’s and Yanik Silver’s mega universes next week. These guys between the three of them directly reach about a third of a million people on a regular basis. Amazing stuff.
Unless you hide under a rock next week, you will see the great work that Rahul did for me with some tweeks we will be doing this weekend. He was quick to respond, which I always appreciate when working with designers. In my universe, it either happens fast, or I am 10 miles down the road with a dust cloud following me if you blink.
Rahul Alim’s web design company, Custom Creatives, first became well known making sites, landing pages, banners and other ads for the real estate industry. Sanjay introduced him by saying something on the order of, Well…his stuff converts. That was all I needed to hear. To me a site or an ad is only as good as it converts, and not better.
If you are not on Shoemoney’s, Yaniks, or John Chow’s mailing list, then I suggest you get on them, so next week you can see Rahuls work that he did for me.
Thanks again Rahul, I am real happy with it
two solid opportunities from two friends of mine
The last few years I have made some amazing progress in the internet world and had the chance to do some amazing things, including helping some of the biggest companies like facebook and Azoogle with their marketing. I’ve also sold millions of dollars of my own stuff.
The reason I have been able to do this is because of the contacts I have made. Without the guys I know, and the stuff they know I would be at 0.
Two of the guys I have been the most impressed by, are unfortunately both selling their thing tomorrow/today.
One of them is John Chow, the legendary blogger. John, who is coming to thinktank this year, has nailed the Make Money Online market so hard, that even google had to back down when John didn’t follow their rules. The guy just kills it, year after year, making a very substantial amount of money from his blog, consistently, a nice steady flow.
I can’t tell you the number of doors, and the money made that has come as a result of my blog, and since the beginning I have looked to John to find out what was working, and what I should do.
When Shoemoney sold the Shoemoney system, John Chow sold such a big percentage of the memberships that I was shocked when I heard.
John’s training program is now live, and selling with a limited number of spots. Want to make money blogging? This is the guy who wrote the book. It is a few hundred bucks, and could literally give you a career and a business for less than a thousand bucks if you use it right. John has been an inspiration to me, and can be a very, very helpful guy to know. 100,000 people a month who read his blog is an awful lot of eyeballs. By being part of this program, you will end up on Johns radar, where you definitely want to be if you are in this game.
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On to the next thing. Jeff Walker. I can’t even begin to tell you how impressed I have been by the Product Launch Formula. I have studied the first 20% or so that he has released, and it has changed the way I will do marketing forever. Makes the stuff I have been doing before look like the work of a child.
They had a few cancellations, orders that did not go through or whatever, and opened up a few more seats. Beg borrow or steal to get in this course.
Just with what I have learned so far, in the past few weeks, I made an extra couple of thousand bucks which paid me back what I paid for the course.
They even let you sign up for about 20% down, and then you can cancel in 30 days and get it back. Honestly, not to be mean, but if someone can’t just take what is learned in the first 30 days on this course, and make a decent living off of it, they probably don’t belong in this game.
Check it out. Comes with my highest recommendations!
Product Launch Formula Review
This is my initial product launch formula review.
The quick summary is the stuff rocks. Super easy to understand, powerful info I have never come across before.
There has been an interesting effect though that I have never seen before.
Once I started promoting Jeff’s stuff, I got comments and responses to my e-mails like I have never seen before. I’ve seen this before. It happens in my chiropractic office sometimes.
Jeff’s message is so clear, and strong, and confident, with no apology. He is saying, and after seeing the materials I believe it, that if you study his material and follow it step by step, you will be able to make some money online.
When you see what he is outlining I can totally see how if someone was completely dumb about it, and just followed his instructions to the letter, I can not imagine how after doing it a few times, they would make back the money they spent on the course, and then have a job type income for the rest of their life. That is my opinion if they did it in a dumb lazy way.
On the other hand, the type of people who read my blog, who are mostly savy internet marketer types. If any of you guys followed this, well buddy, skies the limit.
I consider myself fairly sharp at this internet marketing stuff, but this guy is on a whole nother level. The day I do a million in sales in a few hours, then I will start criticizing him. But of course I wouldn’t.
By the way, the thing has a money back guarantee before X number of days.
I highly recommend if you have any desire to make money, to try it, but if you haven’t followed it and started making some money quickly, then get a refund.
Criticisms? I wish there was a way to speed up the playback so I could hear it faster and save a few minutes, but you know what, I allready made back my investment from this the first week, so who cares?
Check out Jeff Walkers Product Launch Formula.
And yes if you click on the links above and purchase I get a little chunk of change. That being said, everything above is my truly honest opinion.
