Google and Yahoo PPC is not my area of specialty
Dennis Yu came to thinktank. I got quite a few comments about how brilliant he is. His mind moves faster than almost anyone I have ever seen. He is a PPC wiz, promoting all kinds of stuff, and all kinds of companies.
Dennis’s company is BlitzLocal. In addition to local they do alot of work in the ppc area.
Their clients include companies like Quiznos, WWE, Analog Devices, Equifax, and some other major brands. They charge $5-10k a month in PPC management fees, but Dennis asked me to promote that they’re running a special for the next 10 days to audit your PPC campaigns for $799. You must be spending at least $10k a month on PPC to qualify. They look at things like ad group structure, negative keyword lists
Dennis says, Most advertisers have giant lists of keywords, which create bloat and management problems. He told me that the average advertiser doesn’t know to seperate out their list of search keywords from their content keywords. Dennis said he has found that the proper grouping of keywords for search and content PPC is important. With content you are interupting the person, and with search, you are showing them what they are looking for.
I know from talking Ken Jurina from Epiar last year, who schooled me about negative keywords for the first time, that a massive amount of money can be wasted on large PPC campaigns unless you have the right negative keyword list.