Comments on: The 3 C’s of Local: clicks, calls, and clients http://www.purposeinc.com/pwp/2009/08/11/3-cs-of-local-clicks-calls-and-clients Internet Events, Facebook Advertising, Internet Marketing and SEO Sat, 31 Jul 2010 12:47:05 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: SnowBall http://www.purposeinc.com/pwp/2009/08/11/3-cs-of-local-clicks-calls-and-clients/comment-page-1#comment-2968 SnowBall Sat, 17 Jul 2010 05:26:53 +0000 http://www.purposeinc.com/pwp/?p=883#comment-2968 It really is hard to go from a click to a client. I don't know much on this matter, that's why I'm reading dk's blog, to learn! But it does seem that if a business can't do what they claim they can do for you, for themselves, then of course you shouldn't use their business. It really is hard to go from a click to a client. I don’t know much on this matter, that’s why I’m reading dk’s blog, to learn! But it does seem that if a business can’t do what they claim they can do for you, for themselves, then of course you shouldn’t use their business.

]]> By: dennis yu http://www.purposeinc.com/pwp/2009/08/11/3-cs-of-local-clicks-calls-and-clients/comment-page-1#comment-1162 dennis yu Thu, 13 Aug 2009 20:36:40 +0000 http://www.purposeinc.com/pwp/?p=883#comment-1162 DK and Andrew, The 90 percent churn over 6 months means that only 10 percent of clients are still with the local Internet marketing company after 6 months. Most small business owners are patient- they will give the company the benefit of the doubt the first few months. The claims of the system needing to learn are not completely snake oil. At the same time, you have to ask what those optimizations actually are. Blitz does need time, too, to tweak campaigns and websites, plus allow natural rankings to grow. As far as we know, our competitors don't do SEO- keeping the client 100 percent dependent upon PPC. Not a good long term strategy. DK and Andrew,

The 90 percent churn over 6 months means that only 10 percent of clients are still with the local Internet marketing company after 6 months. Most small business owners are patient- they will give the company the benefit of the doubt the first few months. The claims of the system needing to learn are not completely snake oil. At the same time, you have to ask what those optimizations actually are. Blitz does need time, too, to tweak campaigns and websites, plus allow natural rankings to grow. As far as we know, our competitors don’t do SEO- keeping the client 100 percent dependent upon PPC. Not a good long term strategy.

]]> By: dk http://www.purposeinc.com/pwp/2009/08/11/3-cs-of-local-clicks-calls-and-clients/comment-page-1#comment-1161 dk Thu, 13 Aug 2009 18:19:41 +0000 http://www.purposeinc.com/pwp/?p=883#comment-1161 Dennis, can you also define what is meant by the 90% churn rate? I need a bit of clarification? Really dig the article by the way and I totally agree about our enlightened cooperation as opposed to head to head combat ;) Dennis, can you also define what is meant by the 90% churn rate? I need a bit of clarification? Really dig the article by the way and I totally agree about our enlightened cooperation as opposed to head to head combat ;)

]]> By: Andrew Commander http://www.purposeinc.com/pwp/2009/08/11/3-cs-of-local-clicks-calls-and-clients/comment-page-1#comment-1160 Andrew Commander Thu, 13 Aug 2009 17:34:06 +0000 http://www.purposeinc.com/pwp/?p=883#comment-1160 WOW the 90% churn rate is kind of daunting. Is the problem that you guys fix everything in the first six months? Leaving the client with his polished website and landing pages? And who will be there to answer the phone? -Andrew WOW the 90% churn rate is kind of daunting.

Is the problem that you guys fix everything in the first six months? Leaving the client with his polished website and landing pages?

And who will be there to answer the phone?

-Andrew

]]> By: berny http://www.purposeinc.com/pwp/2009/08/11/3-cs-of-local-clicks-calls-and-clients/comment-page-1#comment-1153 berny Tue, 11 Aug 2009 22:53:13 +0000 http://www.purposeinc.com/pwp/?p=883#comment-1153 good explanation love dad good explanation
love
dad

]]> By: orie http://www.purposeinc.com/pwp/2009/08/11/3-cs-of-local-clicks-calls-and-clients/comment-page-1#comment-1151 orie Tue, 11 Aug 2009 18:53:29 +0000 http://www.purposeinc.com/pwp/?p=883#comment-1151 really liked the info, the challenges are very interesting. The relationship between consumer sophistication and education to the effectiveness of your advertising dollar is something i'd like to learn more about. really liked the info, the challenges are very interesting. The relationship between consumer sophistication and education to the effectiveness of your advertising dollar is something i’d like to learn more about.

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