Open Letter To SEO Community + NDA talk at Wynn Casino This Week.
“Link Building That Won’t Get You Penalized”. The number one thing on the mind of Pubcon Attendees per our newest survey. READ ALL OF BELOW
NDA talk, discussion, and private party at my suite at the Wynn on this subject below, but please read all of this first.
Matt Cutts has said for almost a decade (this is me paraphrasing) that he wants quality, white hat, links from sites with a real gate keeper evaluating the links.
Every bit of research we have done the past year, confirms that the number one factor Google is still using to rank a site, are the number of unique domains of real websites that link in to a page.
Google is demanding white hat links or they are spinning your site into outer space.
Our fortune 500 clients are demanding white hat link building.
We have been working our tails off this past few years, and especially the past 3 months developing enterprise level software and methods for doing this.
Also, some people in this industry are Matt Cutts and Google haters, while they make their living off of this company.
I personally am grateful for the friendship and help that Matt has given me, and for the work that Google does. Google never asked me to spend the past 8 years figuring out how they rank sites. The didn’t ask me to make software to reverse engineer what they are doing. That is my choice.
If Matt Cutts or Google decides to change the algorithm, or stop giving me keyword data, god bless them. That is their choice. Google has made my and my clients sites tens of millions of dollars. I thank them for this. But Google owes me nothing.
In our surveys over the past weeks, in our discussions with our large clients, with talks with the agencies that work for these big sites, and in our own minds for our own sites, the major focus at this second is how to build links that won’t get your site penalized.
I am putting together an NDA talk and private party on this exact subject, link building that won’t get you penalized, so we can stay on top of what is new.
We have our own enterprise level link building techniques that are working great and we want to compare notes with others to see what is working well for them.
I am going to spring for the penthouse at the Wynn, food and drinks.
Please fill out the survey to help us figure out the what and when on this, and apply for an invitation.
Survey and Invitation Request.
The below is about previous years 2013 parties.
Letter to my friends 🙂
Want to network?
The big texas holdem tournament registration is now open.
There are limited spots: http://seo-poker-012eminv1.eventbrite.com
I have cleverly planned a little upscale networking for you, and all
other players and guests at the tournament. It is the catalytic networking.
Free drinks and In and Out burgers are provided for Guests and Players
thanks to the Mirage and our sponsors,
Bruce Clay, Internet Marketing Ninjas, Link Research Tools
Also, this past year we have dedicated ourselves to reverse engineering Google’s
algorithm. We made a ton of money for our own and clients sites this past year.
I am going to be sharing at my invite only back room talk during Pubcon.
Also, if you care at all about high quality, white hat link building. I will just say this bluntly.
We rock it. We have new techniques that are just killing it right now. We have been doing this
over the past year for fortune 500 and large website clients.
To be a guest at the big tournament, or play, register here:
Nevada gaming makes it almost impossible to have a true charity tournament any more,
so instead this year we are promoting Water School along the way. Also the sponsors
and myself are donating to this fantastic charity.
In a nutshell, they teach people in Africa who would die of Dysentery, and other viral and
bacterial diseases, how to use a simple empty soda bottle to kill viruses and bacteria in the water.
Voila! Less death.
We have been putting out facebook ads, emails, blog posts and more to promote
our awesome sponsors who are making this possible:
Bruce Clay, Internet Marketing Ninjas, and Link Research Tools.
All by the way get my own personal seal of approval as rocking companies. 🙂
We need a few more sponsors.
If you have a couple of bucks, and want to make a cooler event cooler, just email me at dk (at) purposeinc.com
We have sponsorships available at all levels.
P.S. You got to the bottom of this so either:
sign up as a player: http://seo-poker-012eminv1.eventbrite.com
sign up as a guest: http://seo-poker-012eminv1.eventbrite.com
or email me back and offer up some super cool sponsor money for the crew 🙂 dk (at) purposeinc.com
If you don’t get this, when you go to Google Analytics, which is Google’s tool for seeing what is happening on your website, they up to now have shown you a great degree of what keyword people were searching for when they came to your site.
Those of us in the Google ranking, and Google penalty removal business, use this data as indicators as to how Google is ranking our sites for different keywords. In fact it has been extremely useful for me to figure out exactly what is causing the penalty.
Google has decided to hide all of this data from webmasters, and now webmasters are whining about it.
My good buddy and secret weapon Dan and I have a basic philosophy which is the harder and more expensive something is to figure out or get past, the better for us.
It is like having a 20,000 foot cliff below our front porch. Only the strong and the smart are going to make it there. Most people are tremendously lazy. If there is any barrier to entry at all, then they are not even going to try to get in. That leaves plenty of room at the top for those smart enough, and willing to work 16 hour days to get to places where the masses, and even the leaders of the masses will never see.
We just got through doing a sideways reverse engineering of a big piece of google. By this I mean we took a way Google is looking at sites, and then came in from the side, worked our way through the webbing, and found an amazing new way to build links that are Google compliant, Google loved, and will get sites to rank even better than we have for cheaper. To do this took 2 months of research on top of what we have been dong for years. Then once I had the idea, I spent three 16 hour days writing up the specs for the programmer, who then banged out version 1 for me.
How many people are going to go through that much work? Not many.
So every time Google makes it harder for SEO’s to get sites to rank well in Google, I give Google another round of applause.
I know as the challenges get tougher, I will work harder and smarter that I ever have before.
As Google tightens its noose against crappy links, and crappy writing, and sloppy lazy analysis, we just keep pulling further ahead.
I will tell you one more secret.
Not drinking and taking good care of oneself goes an awful long way in being able to work hard, and well, for decades at a time 🙂
Making it a bit tougher for us Google ranking folks Google?
As most of you know, we have been working flat out the past few years helping very large sites and our own large sites rank well in Google. A big part of this has become getting rid of the penalties.
As a result we have a large research team and some amazing white hat link building teams literally working around the clock these days. The sun never sets on the empire as they say.
Today there is an interesting new twist. Google is actually telling you flat out if you have a manual penalty. For some webmasters they got a notice from Google, it disappeared, and then they never saw it again.
Today in Google Webmaster tools showed up a button under Search Traffic, Manual Actions. It then tells you if you have a manual action and some details about it. Most often if you have one, it is going to be about unnatural link warnings, although I am sure there are others.
If you click on it you get Manual Actions, Site Wide Matches, and Partial Matches.
The Site Wide Matches will probably shake out to be more Panda related penalties, and the Partial Matches more Penguin stuff.
I applaud Google for being a little more transparent at this.
I once asked Matt Cutts a question in front of a few hundred webmasters, a bit tongue in cheek but also seriously, if Google was asking webmasters to be entirely transparent in what they were doing, when could we expect the same from Google? This is a step in the right direction.
If you have one of these penalties on a significant site and want to chat, email me at dk (at) purposeinc.com
As you probably know, we do public relations work for public figures and public companies. In other words, we do link building for reputation management purposes. I know how important it is for a company to maintain a good public impression, so I do not write blog posts like this lightly.
It is a bit of a long read, and I will be updating this in segments as the story unfolds.
I will make every attempt to be factual, and if you spot anything that seems unspecific or non-factual, please call me on it in the comments so I can correct it. For me personally, this was a big deal.
Before the last few months I have used hostgator, mostly without any problems.
On March 11, 2013 I received the below email from hostgator,
Please read this email in its entirety, as it contains very important information regarding your HostGator dedicated server, IP address: 22.214.171.124, and the impending mandatory maintenance and migration that will be occurring within 48 hours.
Your dedicated server(s) are being migrated onto brand new, upgraded hardware. We plan to facilitate this migration both as quickly and easily as possible, but also want to assure you that your total satisfaction with this migration is our primary objective. We will keep you updated via email throughout this entire migration.
Please be aware that there may be small amounts of downtime and that this process does require a change of IP address and nameservers, as such it is vital that you take action in regard to the DNS settings once the actual data migration has been completed.
As mentioned, there are several automatic upgrades involved in this migration:
— All servers will now have a RAID1 hard disk configuration. In brief, a RAID1 is two disks containing exact copies of the data (a mirror) which allows for increased read speeds for faster delivery of requested data. Data can be read from both disks independently or in tandem, which also provides redundancy in the event of a disk failure.
— All servers also feature an optional Rescue & Hardware Monitoring KVM layer (which is included by default) allowing HostGator to monitor the server for any potential hardware failures and proactively resolve these issues before they result in any downtime and/or possible data loss.
— All servers will contain quad-core processors with hyper-threading enabled, which allows the for the processor to effectively share the workload at any given moment between cores resulting in the parallelization of computational processes, or simply put: increased speed.
— All servers are pre-configured to allow for the attachment of off-server SAN (Storage Area Network) backup solutions, allowing for increased flexibility and control over your backups.
At this time, there are no changes needed to be made on your part. We’ll contact you with another update, within 48 hours, once the migration process has started. When the migration has completed we will forward the traffic from the old server to the new server and we will send you another update which will contain specific details regarding the necessary DNS changes.
At that time our business was, and still is undergoing massive growth, and my time has been very, very focused on building the business.
I then emailed them the following email on 3/11/2013
There was a failure of the server a few months ago, that was fixed.
In the process this gallery went down.
Before you move it over, can you guys get this fixed as well?
Just wait till you read what happened next….
About 5 years ago I sat at a crappy coffee shop in the Stratosphere hotel with Shoemoney.
It was when we were first becoming good friends, and he was really opening up to me.
It will always be one of the most remarkable and influential discussions I have ever had.
Honestly it was more like a lecture. Good enough content to have at any major conference as the Keynote,
but with information that few people will ever know.
It was really the true history of internet marketing. Fascinating stuff, that still blows my mind when I think about it.
Jeremy must have talked for about 4 hours that day before he was done. I was incredibly fortunate to have had the opportunity to hear what he said.
He pointed out that for most of us, (The out of the box, entrepreneurial, internet marketing rebels), at some point they find a niche where they can make money. From his stories it sounded like most of them found that niche within a short period of time.
I on the other hand have built slowly.
One of the reasons I think is that I built a very, very strong base for myself in this industry.
I literally spent half a decade meeting everyone I possibly could in all of the related industries.
2. Affiliate Marketing
3. The “startup” crowd.
4. WordPress guys
5. Facebook Advertising People
6. PPC people.
7. Media Buy crowd.
9 Local Advertising Experts
10. Reputation Management guys.
11. Lead Generators
12. The info marketing world.
and probably more that I am forgetting.
I had some good early success in link baiting that Matt Cutts wrote about, and have had ongoing requests for my help in that are, as well as requests in every one of the industries mentioned.
I have built my skill set, so I am competent in every one of the areas mentioned.
I just can’t tell you how helpful it is to know how to do all of it online.
In the past two years we have developed three strong link building strategies that are white hat, and Google Compliant, that can develop links in high volume.
We did this because we had one client who really needed this. As we got better and better, we started picking up more and more clients.
At this point, we are very, very busy, and are turning down clients regularly. We now have a very specific client profile we look for, where we can help them the most, and they can help us the most.
Personally I have an breathtakingly amazing girlfriend named Shannon and have acquired the rights to play mermaid with, make stuffed animals with, and create various animal shaped pancakes with her two daughters. The exact title of my new position with the two daughters is still a matter of discussion. It is tremendously fulfilling, and challenging. When you are trying to get two kids to understand the importance of the ones vs. the tens column, and the fact that atoms are made of electrons protons and neutrons, and that nothing else is going to make sense at school until we get this part down, being a world famous internet marketer who helped facebook does not impress them very much.
I spend a bit more time in the Malibu area with Shannon now, and a bit less time in the La Jolla area. I still am seeing patients, but much, much less.
I had a brief brush with death in October, that by December was totally gone. I have a very poetic description of it, but may never release it. If you see me in person don’t be shy about asking about it, it is a great and actually funny story 🙂
My mind is clearer, and I am more fulfilled than I have ever been in my life.
I have been skateboarding a ton, and hitting skateparks.
I have the most aesthetic beautiful life I ever could have hoped for.
I hope that catches you up a bit.
Business is so good, I am a bit reluctant to have as big of a thinktank this year.
I am guessing it is going to be a very, very, very small event, making it even more of a mystery than it has ever been.
I am excited summer is coming, and about to get a new board.
This is an email I just sent to Jay.
Leadscon was absolutely amazing.
Our private event went really well
We got tons of great feedback, and got a bunch
of great new clients.
All of the friends I brought to Leadscon,
ended up with new deals as a result.
In my opinion, you absolutely, positively
have brought in the highest end crowd
I have seen at any event and is right
up there with my little thinktank I do.
Really, truly amazing job.
We are actually discussing changing our normal
operations and going to the leadscon in New York
if you will have us 🙂
It was great to see Tighe helping to run things,
asI have not seen him in years.
I enjoyed meeting your mom as well 🙂
Bottom line it rocked, and I am all in to
help you in any way I can.
Please ask me for anything I can do for you.
Thank you so, so very much for the opportunity
to participate, and the opportunity to speak.
So far we have our Invite only event in my penthouse where I will be covering more about our teams research on exact points of Panda and Penguin and how we have created recovery and some serious increased rankings with 7 figure increases.
It will be a back room, invite only, open bar, great food event in my penthouse at the mirage on exact points that we are using to beat Panda and Penguin, and recover sites.
Tuesday night at 6:15
Tuesday at 9pm there is a poker tournament at the Mirage.
On Wednesday night there is the official leadscon party.
What other parties and special events do you know?
We have research in place to determine the exact factors that were hit by the March 2013 Google Penguin or Panda update.
Our laboratory team has already identified the major 136 factors of the Google Panda update and the major 26 factors of the Google Penguin update.
I won’t even tell you their success rate now, because you would not believe me.
Huge props to Google on this because while there are fine points one might try to criticize these updates about, they definitely are continuing to create better user experiences.
As we get information in about the 2013 March Panda or Penguin update that is supposed to roll out, we will release info here about it.
There has been some contradiction about whether it is Panda or Penguin. We will see.
Those who know me know that we have been absolutely killing it this past year.
It has undeniably been our best year ever.
I am passing up literally dozens of other opportunities next week to go to leadscon.
Why, because I Can’t Afford NOT to Attend!
There are going to be big decision makers from big companies that do lead gen online,
as well as lots of guys who are doing big things developing and selling leads.
The list of companies coming is over 1000.
I have gotten to be buddies with Jay, the organizer of leadscon,
and he gave me the bro hookup so if you want to grab one of the
last few seats, you even save some money.
I am going big on this one, and will be doing one of my back room NDA events.
I have only committed to three events this year, and this is one of them.
Where a lot of the other events have gotten full of wanna be successful guys,
this event is full of us who are there.
Come join me in making some great contacts and creating the future of the internet.