I have been a huge fan of Naked Juice for decades.
I have bought probably tens of thousands of dollars of their products and consumed them over the past decades.
They even worked with me to help the San Diego firefighters when the City of San Diego could not supply the firefighters with enough food the first few days of the big fires. For this they are still appreciated.
I have promoted them.
I had not seen Naked Juice around as much as I used to the past year.
I had thought they just were not selling as well.
According to multiple reports in the news, Naked Juice got popped by mislabeling their juices.
They were using additives as sweeteners and bulking agents that are genetically modified, and made in factories.
I feel betrayed. Not cool.
Another one of my allies that I have done deals with Whole Foods has been selling this stuff for decades. This tarnishes their reputation. Whole Foods is one of the most ethical companies in the U.S., and have saved an untold number of lives. I have known many of their executives. The guys at the top of Whole Foods are there for real to do good for the planet. One of their executives from Follow Your Heart, has been living what they say for almost half a century now.
Many of us spend an enormous amount of time and energy to put the healthiest things possible into our bodies.
The exact items they are reported to have used were Archer Daniels Midland’s Fibersol-2 (“a soluble corn fiber that acts as a low-calorie bulking agent”), fructooligosaccharides (an alternative sweetener), and genetically modified soy.
I am hitting 50 years old in a few months, and have more energy, enthusiasm and am more mentally quick than most 25 year olds I know.
Not a small part of this is due to my eating very clean food since I was 16 years old.
Virtually no artificial flavors, artificial colors, or preservatives. I eat organic when possible, and take the best vitamins I can find.
I don’t drink, and I don’t take drugs.
Do not mess with my food supply.
If a company wants to make crap and sell poor health to the masses, that is their choice, and the choice of those who buy them.
But you best label your products accurately. If you tell me it is made with fruit and fruit juice it better be.
If Gypsy Boots were still alive right now he would throw a football right through your window.