Next week we will be doing our thing at Leadscon.
If you follow what I do, you will know that after Shoemoney’s Elite retreat, and our own thinktank, Leadscon is one of the absolute best events of the year. If you haven’t been before I highly recommend it. It was started by a friend of mine named Jay Weintraub. Jay hit the nail on the head in terms of figuring out a niche to build an internet conference around.
The guys who go to Leadscon are for the most part serious about what they do. Leadgen is not a hope and pray method of marketing, but a very measurable game where most of the people know their numbers.
You would be shocked at how many large companies I work with who really don’t know what a visitor is worth, what a lead is worth, or even what the long term value of a sale is. The guys at Leadscon have this data down cold.
Leadscon is now being headed up by Cory Smith whose company, Access Intel purchased Leadscon. This is their first year running it, and Jay is still heavily involved. I expect it to be a great show and I am excited to go next week.