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September 11 2009

How to be Shoemoney’s Friend

Written by / Posted in reputation management / 5 Comments

The internet is still the wild west. With gunslingers, sheriffs and whores. There are plenty of pioneers making their way over the prairies in rickety covered wagons, trying to find their patch of land, where they can set up and stake a claim.

The guy I want to ride with is not the new sheriff in town, but instead the half wild gun slinger whose seen it all, and done it all. See the new sheriff in town with his shiny badge, and chaps that are not quite broken in, is gonna miss the meaning when the smoke comes up on the horizon from the left, with a southerly breeze rising, just before the turn to autumn, the morning after the first frost.

On the other hand, the half wild gun slinger, whose been living out in these parts long before anyone else, knows the lay of the land. See he has seen it all, and he has done it all. He’s fought side by side with the Indians, killed a bear with his hands, and limped across the dessert for two weeks without a drop of water to drink, living off the juice he could squeeze out of a cactus. So maybe he shot a few people along the way to survive, maybe he still walks into a restaurant with his gun drawn, and maybe he’ll go a few weeks without shaving.

That’s the guy you want riding by your side. Now if you are relatively new on the trail you’re not going to know what a rattle snake looks like when it lays across the trail like a branch, and your not going to know which lizard you can eat in an emergency and which one will kill you. That’s what the hardened gun slinger is for.

So how do you be friends with Jeremy Schoemaker.

People love him.

People fear him.

In two minutes he can write a post that launches a career, or destroys one.

Whenever I go to conferences, even the elite ones like Azoogles Playboy Mansion party, many people come up to me and ask me about Shoemoney. It usually goes something like this, “The guy has been a total inspiration to me, but whenever I try to go up and talk to him, I don’t have the guts to speak, or I just blurt out something stupid.

Even a few of the people who went to thinktank last year, after spending three days with Jeremy literally 10 feet away from them, were disappointed that they never spoke to him.

I consider him a great friend, and I would like to help others be better friends with him too! My online career was literally created by Jeremy. I’d been doing great work, but until he pointed it out to others, I had never gotten the kind of respect I do now.

This is written not to be funny, but literally so you can be a better friend to Jeremy and help him, which will absolutely help you!

Here’s what I learned:

1. Don’t try to start the next war with him online to get traffic and look cool. At this point so many people have tried this role, that I predict he will ignore you, and other people will think what you are doing is dumb.

2. Don’t try to get the upper hand on him. I have heard enough stories now about people who tried to get an angle or an edge on him. He is powerful enough that this is not a good idea. Back to the gun slinger analogy, if there is another new gun slinger in town walking down the road toward him, don’t expect Jeremy to run into the saloon.

3. Listen to the guys stories. One day at the stratosphere, when we went to go meet with the Coutures the first time, I sat there for something like 4 hours in the coffee shop while Jeremy schooled me on the world of internet business. If I had gotten an MBA, and then worked in the internet world for another 20 years, I would not have learned as much as I did in that 4 hours. The secret, was that I paid attention to everything he said.

4. Help and protect the people around him. Tigh is Jeremy’s right hand on day to day business matters, Dave Dellanave is his main programmer, Jeremy with good reasons loves his wife and kids. If the possibility comes up where you can help any of them, this helps Jeremy and will give you credit in the Shoemoney book as someone who in the words of Shoe “contributes”.

5. Don’t expect help right when you want it. Shoemoney is working on huge things all of the time, and just becaue you want him to promote this thing or that thing right now, or you need help with something this week, it may not happen.

6. Forgive the guy for his failings. Yeh, I’ve noticed he is not perfect. Remember it was not too many years ago that he was over 300 pounds, living off of pizza, playing online games, not paying the bills, until his power got turned off. To have gone from where he was, to where he is now, in such a short time, is mind blowing. I know what that is like, as I have seen the bottom also, but that is a story for another blog. 🙂

Bottom line, when the dust on the horizon is heading down the trail toward town, the Sherrif has taken off on his horse high tailing it to the south, and the kids are under their beds trembling, Shoemoney is the guy you want standing in the middle of the road to town, a shotgun in each hand, piece of hay between his teeth, and grinning. But don’t be afraid of him, not unless you are the one kicking up the dust riding toward him.

  1. Melvin said on September 13th, 2009 at 2:19 am

    LOLS, nice image of shoemoney there…

  2. jim said on September 13th, 2009 at 7:58 pm

    That picture is hilarious, looking forward to seeing you all again on Wednesday!

  3. Rachel said on September 19th, 2009 at 10:38 am

    Thanks for the post, DK. I was actually at the Playboy Party (I was the Twitter Winner…) and was too nervous to say hi to Shoemoney – wish I would have known what you looked like as well.

  4. kmwolfe said on July 13th, 2010 at 9:32 am

    I think this article has an overly sexist tone. The internet has women… not just pictures of them. Please remember that ‘whore’ is an offensive term.

  5. SnowBall said on July 17th, 2010 at 1:22 am

    @kmwolfe: I think he means whore in the sense that there are people in the internet business who will exploit and “whore” themselves so to speak. At least that’s what I got from it. I don’t think he was going for anything sexist. On the other hand, Sheriffs and cowboys can be girls, I’ve seen it myself!

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